Gen ZAre you ready for the next generation of talent?Karl-Johan Hasselström, New York 2015-12-10

Hi!

Baby Boomers

Hard working

Specialized

Individualistic

Gen X

Self-starting

Loyal

Driven

Gen Y

Flexible

Non-hierarchical

Innovative

Gen Z

?

?

?

Generational comparison

4

?

For the first time ever, the voices of Gen Z tell us what they want for their futures!

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~ 50,000 respondents

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What is covered in the study

RussiaGermany ItalyFrance UKSpain

Mexico

Norway SwedenFinlandDenmark SwitzerlandPolandHolland

Canada

USA

Austria IrelandBelgium UkraineCzech

Republic

Colombia

Costa Rica

Panama

Argentina

Chile Peru

Brazil

AM

ER

ICA

S

EUROPE

AS

IA/P

AC

IFIC

Egypt QatarLebanonKuwait UAETurkeySouth Africa

China Singapore

Australia

India

Thailand

Malaysia

Hong Kong

Vietnam

Indonesia

MIDDLE EAST & AFRICA

Saudi Arabia

Kazakhstan

By 2030, many of the world's largest economies will have more

jobs than skilled people to do those jobs.

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As a result, the talent market is going to be even more competitive than

it is today. To prepare, Universum conducted the biggest Gen Z survey

ever to help our clients predict their future workforce.

Why this study matters

Global Talent Shortage

Source: Manpower Talent Shortage Survey - 2015

The % of employers reporting hiring difficulties is returning to its previous War for Talent high

point

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Growing CEO Concern

2008

2009

2010

20112012

2013

2014

61%

46%

51%

56%

53%

58%

63%2015

73%

Source: PWC Annual Global CEO Survey - 2015

% of CEOs concerned over availability of key skills / talent

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What we know now

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Grew up in

uncertain times

Most global

generation

Breaking the

education mold

Always

connected

Z

1) Most global generation

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wants to start their own companies

in order to have an impact.

43% of Gen Z

Globally connected and well

traveled

Gravitating toward cities, where

populations tend to be more

ethnically and culturally diverse

Aware of global events and

business opportunities

Recognize that the world has

significant problems, and they

want to help

For them, the desire to help change the

world for the better is not about CSR or

donating to charities.

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The rest of the world, and especially LatAm, is particularly entrepreneurial, but North America is not…

• Are you interested in starting your own company?

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Is this because North American companies are already incorporating entrepreneurial elements into the workplace experience?

• Are you interested in starting your own company?

• “Hack days”

• Project work

• Process, product, culture improvements

• Stronger communication

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We’re also seeing employers getting better at communicating their purpose and vision, which is critical for Gen Z!

• What would you consider to be the most important aspects, in regards to inspiring leadership? (Max. 3)

39%

37%

37%

35%

31%

28%

23%

18%

11%

8%

Vision, Mission, Values

Positive attitude

Clear targets

Opencommunication/feedback

Motivating behaviour

Development andencouragement of people

Clear decisions

Sustainable actions anddecision making

Transparent performanceevaluation

Methodological approach

Global

15

First generation to grow up with

high speed, mobile internet

access

Comfortable interacting online

with others

Consume and share content with

ease

Easily adapt to new technologies

and implement them in their

workflow

16

2) Always connected

Specifically searches for employer

information through that channel. Now

imagine what that looks like for Gen Z,

who grew up using it.

60% of Gen Y

Despite the myth that Facebook is dead,

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Are you investing in the right social media channels for your market?

and Peruare the most selective

about their social

media channels

Argentina

is the region that

uses the most social

media channels

globally

North

America

is the global

average number of

Social Media

channels used by

Gen Z.

4,1

• Which online networks/communities do you use? (Count of used network/communities)

• This refers to general usage

4.1 4.34.0

4.2 4.24.5

5.1

4.5

5.3

4.0

5.0 5.1 5.0

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All of the American markets are extremely open to communication from employers about jobs…

• How open are you to be contacted by a company regarding work opportunities?

20

…but hardly any of them have been contacted about job opportunities!

• Have you been contacted by any company regarding work opportunities?

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Have you started actively communicating your employer brand to Gen Z?

22

are hopeful about their future work-life.

65% of Gen Z

LatAm

60%North America

68%

Despite economic uncertainties,

3) Grew up in uncertain times

Grew up during the “war on

terror” and the economic crises

More target-oriented, planning

career paths earlier

Exposed to dramatically changing

industries, with STEM skills

becoming more critical

Contrary to popular belief, the

uncertain times did not quell their

entrepreneurial desire

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Their greatest fear is getting stuck in a role where they don’t fit personally and can’t grow, which seems to fuel their entrepreneurial ambitions

• What are your greatest fears regarding your work life? (Max. 3)

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And the #1 aspect of an employer

that is important for a personality

match is…

Friendliness of people

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is interested in finding out more about

how companies offer education to

people who have no university

degree

59% of Gen Z

Contrary to their parents, who

prioritized a college education, almost

4) Breaking the education mold

Student loans are increasingly

unsustainable and many schools

do not accelerate earnings

enough to offset the costs

Gen Z values experience over

tangible possessions, so the

salary argument for a degree has

less weight

Employers are looking more for

skillsets or learning capacity,

reducing the importance of a

name brand school on a resume

Growth of alternative education

and online learning tools

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In LatAm, the desire to find out more about alternative education options is even higher!

• Are you interested in finding out more on how companies offer education to people who have no university degree?

59%

76%

65%

80%

62%

77%

71%76%

67%

82%

38%42%

37%

Global LATAM Argentina Brazil Chile Colombia CostaRica

Mexico Panama Peru NorthAmerica

Canada USA

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“Orville Wright didn’t have a

pilot’s license.”

• Hire for potential, train for skill

• Focus on culture fit and persona hiring

• Less stringent academic requirements (i.e. specific major)

UI - PITCHING WORKSHOP - SEPTEMBER 7TH

30universumglobal.com

Q&A