generational differences : how to translate annimac / anni macbeth futurist trend forecaster eden...
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Generational Differences :
How to Translate
Annimac / Anni
Macbeth Futurist Trend Forecaster
www.annimac.com.au
Eden in Oz Trainers’ Day Melbourne Aus
November 2008 www.annimac.com.au 2
Big Picture of Gen Diffs
Two key factors
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Two key factors : Gen Diffs
1. Speed
2. Relationships
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Two key factors
1. Speed
Slogan : Feed your need for
speed…..
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Speed
Younger means faster
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I’m never having kids. I hear they take nine months to download.
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Speed
faster
linear
lateral
multiple
depth
immediacy
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Two key factors : Gen Diffs
2. Relationships
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Relationships
Two kinds
3 D world
Virtual world
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Relationships
Younger prefer
Virtual world
3 D world
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Aged Care industry :
ageing employee population
large number migrants culture issues
large number ESL communication issues
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Big Picture of Gen Diffs
Specifics of Gen Diffs
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• outside most demographics
• your clients
• pre IT
• traditional values
• traditional expectations
• resist change
The Elders 65 + yrs
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Generational ages approx
Baby Boomers 1945 – 60 age 45 – 60
Generation X 1960 – 75 33 - 48
DotComs ( Y ) 1975 – 90 18 - 33
Ferals 1990 – now to 18
Wikipedia :
Generation X 1960 – 1980 28 - 48
Generation Y 1980 – 1990 18 - 28
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Baby Boomers
45 - 60
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Baby Boomers 45- 60
Downsizing lives
Empty nesters
Retired or part time work
Male identity from job
Questioning material status
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Baby Boomers 45 - 60 : Sense of community
Seek new safe experiences
Security & Health conscious
Defer to authority Love / hate change
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Baby Boomers 45 - 60 : Need
training continuity
organising
safe familiar experiences
positive group identity
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Gen
Xer
30-45
BB Clone
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Gen X Lifestyle Dog
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Generation Xers 30 - 45
Single Childless
Net Dating
Varied lifestyles
Varied workstyles
SOHO
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Generation X 30 - 45
Risk takers Personal journey Fast decisions
Materialism assumed
Environmental values
Defer to heroes
Expect & accept change
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Generation X 30 - 45
Need choices flexibility
short term results
complete – stand alone
skills oriented
demand quality of experience
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DotComs
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DotComs 15 – 30 Gen Y
Own path
Temporary pairing
Group socialising
Internet relationships
Wired Immediacy
No home
No single careers
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DotComs 15 - 30 Gen Y
I.d. from activity
Multi channeled Multi
actions
Planetary group mission
Temporary deference
Need change Cluetrain Manifesto
www.cluetrainmanifesto.com
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DotComs 15 - 30 Gen Y
Passionate – value driven
Team + personal relationships
Short term fast involvement
Multi channel activities
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DotComs 15 – 30 Gen Y
Need choices w-w-w-h
no spin
very short term - Now !
flexibility innovation
real positive outcomes
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Parallel
Universes
Young
live
them.
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Ferals
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Japanese Robanoid 2006
Future Aged Care worker ?
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Ferals 0 - 15 Wild Child
No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic
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Ferals to 15
Future jobs unimportant
Non consumers
Global i.d. from self values
No deference
Respect only when useful
Live change & ignore
barriers
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Ferals to 15
Need Virtual
options for learning
short & fast everything
less bureaucracy
more group power
individual responsibility
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Ferals
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Facing the future in Aged Care :
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thank you www. annimac.com.au