May 2010

VOLUME 6 ://: ISSUE 5

May 31, 2010 BEDTIME STORYTELLING FOR THE DIGITAL GRANDPARENT

SUNSET DAZE: WHERE FRISKY RETIREES GET REAL

BOOMERS:

POPULATION:

GENERATIONAL INSIGHT:

ELATIONS LEVERAGES BOOMERS’ FACEBOOK USAGE

MATURE MODELS STRUT THEIR STUFF

P&G, NBC DIGITAL CREATE NETWORK OF BOOMER VERTICALS

PAMPERS’ MOTHER OF ALL IPAD APPS

MY GYM USES MOBILE TO FIGHT CHILDHOOD OBESITY

GENERATION X:

POPULATION:

GENERATIONAL INSIGHT:

AFFLUENT GEN X/Y HIKE PRIVATE LABEL SALES

NEW MAGAZINE GIVES CHILDHOOD OBESITY THE CHOPCHOP

TWIN OUTFITS THAT DON’T QUITE MATCH

SCHOOL YEARBOOKS, PERSONALIZED FOR EACH STUDENT

BRANDS STRIVE TO REACH THE YOUTH MARKET

GENERATION Y:

POPULATION:

GENERATIONAL INSIGHT:

56% of men 18-25 live with their parents

48% of women 18-25 live with their parents

68% regret that they hadn’t saved up an emergency cash fund

43% say they wish they hadn’t amassed so much credit card debt

Sources: Pew Center, U.S. Census and MetLife Survey

PLASTIC CHIPS CARRY AN ONLINE MESSAGE

MERCEDES GOES B-SCHOOL TO LEARN FROM MILLENNIALS

AMONG GEN Y AFFLUENTS: CHANNEL, BMW TOP BRANDS