genesis advanced targeting

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Advanced Targeting GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

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Page 1: Genesis Advanced Targeting

Advanced Targeting

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Page 2: Genesis Advanced Targeting

Genesis Customer AcquisitionConvert Your Site Visitors into Customers

Thousands of people visit your site every month. But only a handful take any call to action. Why lose these potential

customers?GENESIS by Performa Media captures ALL your site visitors via their

IP Address and extracts their information down to:

Name | Address | Phone Number | Email AddressCurrent Vehicle Information

Year | Make | Model | Vin Number

The customer information is then pushed directly into your CRM system or delivered via report into your inbox, and our re-

marketing strategies go into effect.

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

Page 3: Genesis Advanced Targeting

Sales Performa Media drives results directly to your team how and when you need

it, leading to more sales.

Process

IP TrackerWe create and deliver a simple script

placed in your website’s footer to instantly start tracking all visitors to

your website.

ExtractionPerforma Media then starts the extraction process to match IP

Addresses to actual consumers.

DistributionWe populate your CRM with YOUR site

visitors information, ready for re-marketing internally and externally.

AdvertisingOur team custom builds perfect

campaigns that will continually drive YOUR customer traffic back to you.

Qualify We label visitor’s intent to buy by TIME

ON SITE, PAGE VIEWS, and SEARCH RESULTS

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

Page 4: Genesis Advanced Targeting

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

www.performa.media 480.238.8488 [email protected]

Performa Media takes your site visitor’s raw information...

And converts it into Viable customer information that can now be used to Re-Market

Data

Page 5: Genesis Advanced Targeting

Advanced Targeting

Voice Drops

CRM/DMS Import

Email

Consumers Visit Site

5

6

7

1

Multiple Pages Viewed

2Consumer Action Consumer Action

Consumer Info Extracted

3No Form Fills No Phone Calls

No Sales No Sales

Customer Generation

Automated Marketing Actions

4

Increased Sales Generated

8

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Page 6: Genesis Advanced Targeting

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

The First TouchWhen customer information is extracted via your website visitors, a

customized, automated email is generated contacting these customers with a personalized MESSAGE SPECIFIC offer(s) direct from

your staff.

Sales and Lead Acquisition

Special Sales Events

Vehicle Buyback Programs

Trade-In Opportunities

Service Offers and Specials

Customer Appreciation

Automated Email

Page 7: Genesis Advanced Targeting

Consumers Receive Personalized Email

Consumers Reply to Email

Reply's are delivered directly into the dealer CRM via ADF/XML

format.

Personalized Email Sent on Behalf of Your Staff

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Consumers Visit Your Website and their information is extracted

2 3 4

1

Advanced Targeting

5

Automated Email Flow

Page 8: Genesis Advanced Targeting

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

The Money Maker

The Choice Is Clear. Voice Drops is 10 times more efficient then any telemarketing campaign, freeing up your time and budget to make more sales and connect with more prospects, in minutes. The calls

that come in from your Voice Drops campaigns have listened to your message and are way further along in the sales process then anyone

reached via Cold Calls.

Unlimited Custom

Messages

10k Messages per Hour

Automated Reporting

Campaign Throttling

Customized Caller-ID

BDC/Sales Team Routing

Voice Drops

Page 9: Genesis Advanced Targeting

Voice Mail Messages are Sent Out

Consumers receive and listens to Voice Mail

Interested customers call Dealership Directly

In bound Calls are Routed to your BDC team or to Sales Staff

Automatically

Dealer Records Customized Message(s)

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Consumers Visit Your Website and their

information is extracted

2 3 4 5

1

Advanced Targeting

6

Voice Drops Flow

Page 10: Genesis Advanced Targeting

GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

Advanced Targeting

Automated CRM Customer Growth

Unlimited localized leads

Integrated XML Lead Importation

Stay Connected

GENESIS delivers YOUR customers directly to your CRM/DMS system so you and your team can stay connected with potential customers

forever.

CRM/DMS Integration

Customer Tracking

Target Specific Marketing

Buying CycleData Analysis

Page 11: Genesis Advanced Targeting

A Performa Media Group Companywww.performa.media

480.238.8488

Phoenix San Diego Orange CountyDenver Boston