genesis advanced targeting
TRANSCRIPT
Advanced Targeting
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Genesis Customer AcquisitionConvert Your Site Visitors into Customers
Thousands of people visit your site every month. But only a handful take any call to action. Why lose these potential
customers?GENESIS by Performa Media captures ALL your site visitors via their
IP Address and extracts their information down to:
Name | Address | Phone Number | Email AddressCurrent Vehicle Information
Year | Make | Model | Vin Number
The customer information is then pushed directly into your CRM system or delivered via report into your inbox, and our re-
marketing strategies go into effect.
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
Sales Performa Media drives results directly to your team how and when you need
it, leading to more sales.
Process
IP TrackerWe create and deliver a simple script
placed in your website’s footer to instantly start tracking all visitors to
your website.
ExtractionPerforma Media then starts the extraction process to match IP
Addresses to actual consumers.
DistributionWe populate your CRM with YOUR site
visitors information, ready for re-marketing internally and externally.
AdvertisingOur team custom builds perfect
campaigns that will continually drive YOUR customer traffic back to you.
Qualify We label visitor’s intent to buy by TIME
ON SITE, PAGE VIEWS, and SEARCH RESULTS
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
www.performa.media 480.238.8488 [email protected]
Performa Media takes your site visitor’s raw information...
And converts it into Viable customer information that can now be used to Re-Market
Data
Advanced Targeting
Voice Drops
CRM/DMS Import
Consumers Visit Site
5
6
7
1
Multiple Pages Viewed
2Consumer Action Consumer Action
Consumer Info Extracted
3No Form Fills No Phone Calls
No Sales No Sales
Customer Generation
Automated Marketing Actions
4
Increased Sales Generated
8
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
The First TouchWhen customer information is extracted via your website visitors, a
customized, automated email is generated contacting these customers with a personalized MESSAGE SPECIFIC offer(s) direct from
your staff.
Sales and Lead Acquisition
Special Sales Events
Vehicle Buyback Programs
Trade-In Opportunities
Service Offers and Specials
Customer Appreciation
Automated Email
Consumers Receive Personalized Email
Consumers Reply to Email
Reply's are delivered directly into the dealer CRM via ADF/XML
format.
Personalized Email Sent on Behalf of Your Staff
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Consumers Visit Your Website and their information is extracted
2 3 4
1
Advanced Targeting
5
Automated Email Flow
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
The Money Maker
The Choice Is Clear. Voice Drops is 10 times more efficient then any telemarketing campaign, freeing up your time and budget to make more sales and connect with more prospects, in minutes. The calls
that come in from your Voice Drops campaigns have listened to your message and are way further along in the sales process then anyone
reached via Cold Calls.
Unlimited Custom
Messages
10k Messages per Hour
Automated Reporting
Campaign Throttling
Customized Caller-ID
BDC/Sales Team Routing
Voice Drops
Voice Mail Messages are Sent Out
Consumers receive and listens to Voice Mail
Interested customers call Dealership Directly
In bound Calls are Routed to your BDC team or to Sales Staff
Automatically
Dealer Records Customized Message(s)
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Consumers Visit Your Website and their
information is extracted
2 3 4 5
1
Advanced Targeting
6
Voice Drops Flow
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
Automated CRM Customer Growth
Unlimited localized leads
Integrated XML Lead Importation
Stay Connected
GENESIS delivers YOUR customers directly to your CRM/DMS system so you and your team can stay connected with potential customers
forever.
CRM/DMS Integration
Customer Tracking
Target Specific Marketing
Buying CycleData Analysis
A Performa Media Group Companywww.performa.media
480.238.8488
Phoenix San Diego Orange CountyDenver Boston