genetrust - spring 2014 brangus semen directory

Brangus SEMEN DIRECTORY S P R I N G 2 0 1 4

Performance Genetics. Trusted Cattlemen.

AIDIRECTORY_2014_Final3.indd 1 2/26/2014 9:03:52 AM

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A Few Words... The GENETRUST partners enthusiastically present to you our 2014 Sire Directory. We are encouraged by the progress we see in consistency, lower BW with increased performance, carcass merit and disposition in each new generation of sires that become available. Through this directory we have given our honest evaluation of each sire--what we see as their strengths and weaknesses and how they best fit into breeding plans for future improvement. I first became involved with the Brangus breed in 1980 and am amazed at the progress the breed has made in those 34 years and especially the number and quality of sires that are currently available through AI that were not readily accessible 34 years ago.

However, the most disconcerting aspect of this whole process is that we are not registering any higher percentage of AI calves within this breed than we did in 1980. I do also have to keep reminding myself that AI is old hat to me as I have been involved with large scale AI programs since the early 60’s. At that time we had no synchronization programs it simply required daylight to dark commitment for 30 to 40 days by a dedicated group of employees to make it work. Today with the excellent synchronization programs available it is hard for me to fathom why you could not make AI work. We, as stockmen, make decisions every day as to tools to invest in that can bring more efficiency and profitability to our operation--from tractors, swathers, balers, trailers, pickups, ATV’s etc. I would challenge anyone to show me a better return on investment than you can receive through AI. Our data shows that for the approximately $60 to $70 per head cost of semen, synchronization, and labor in a registered program that the return on investment is 10 to 12 times. As we have said before progeny from proven AI sires consistently average $800 to $1000 more than those sired by clean up bulls. Yes, we have made great strides over the past 25 years with Brangus genetics; however, it would be hard to imagine what we could do and how much of an improvement it would make to the THR program and database if we could increase the percentage of AI calves registered to 20% - 30%.

At GENETRUST we are committed to helping the Brangus breed attain these goals. We encourage both registered and commercial producers to give us a call and visit with us about your program and what we can do to help. Our representatives can then utilize their contacts in helping find qualified personnel that can assist you in making a synchronization and AI program work for you. Our team has a wealth of knowledge and experience with AI and the genetics we have available to best fit and accelerate your program.

Vernon Suhn has been actively involved in the genetics of this breed for the last 34 years. Prior to that he worked in the registered Angus business and was raised on a 10,000 head commercial operation in South Dakota where some of the first large scale commercial application of AI was done.

Craig Green has been involved with the Brangus breed his entire life. He started out working for Brinks Brangus while in high school and has held several positions since then. He has traveled extensively both domestically and internationally, sees a tremendous amount of Brangus annually; plus, has a ability to design matings that work.

Cody Gariss was born and raised on a registered and commercial Brangus influence operation in Missouri. His family also maintains a large stocker operation and through this practical hands on experience he has developed an excellent eye for the good ones that work.

Doug Williams is well known in the southeast for his ability to find and produce the good ones. He has acquired a following and respect from both registered and commercial producers in that area of the country.

If any of our staff can be of any assistance or can help in any way to make our customers more successful please contact us. We would consider it a privilege to visit with you about this great breed of cattle.

Vernon Suhn • President • [email protected] • (620) 583-3706

Craig Green • Marketing Director • [email protected] • (870) 834-1976

Kelsey Jackson • Office Manager • [email protected] • (870) 668-3414

Cody Gariss • [email protected] • (417) 425-0368

Doug Williams • [email protected] • (336) 745-5252

CONTACT US...


BRANGUS FALL 2013 MULTIBREED CATTLE EVALUATION

NonparentsBirth Calving Maternal Weaning Milk & Yearling Scrotal Carc. Carc. Carc. Carc. U.S. U.S. U.S. U.S. U.S.

Weight Ease CE Weight Milk Growth Weight Circ. Weight REA Fat Marb. Weight REA Fat Rump Fat %IMFEPD Average and RangeNo. Animals 33,862 33,447 33,447 33,862 33,862 33,862 33,862 14,921 16,678 16,678 16,678 16,678 16,678 16,678 16,678 16,678 16,678Average 0.8 5.0 7.0 24.2 11.3 23.4 43.6 0.52 12.9 0.26 -0.042 -0.38 23.4 0.31 0.000 -0.008 0.02Low -6.6 -16.8 -4.5 -17.2 -10.7 -8.2 -12.3 -0.50 -11.8 -0.37 -0.173 -0.83 -13.1 -0.48 -0.047 -0.081 -0.33High 8.7 14.5 11.7 67.3 29.1 48.1 98.1 1.70 49.3 1.01 0.025 0.36 75.3 1.13 0.042 0.044 0.57Percentile Breakdown

Upper 1% -3.4 10.9 9.5 44.6 21.7 39.4 75.4 1.30 32.4 0.65 -0.073 -0.02 52.8 0.81 -0.017 -0.029 0.302% -2.8 10.2 9.0 42.1 20.4 37.7 71.8 1.20 30.1 0.60 -0.069 -0.07 49.3 0.75 -0.015 -0.026 0.263% -2.5 9.8 8.7 40.5 19.7 36.7 69.2 1.20 28.4 0.57 -0.066 -0.10 46.7 0.71 -0.013 -0.025 0.244% -2.2 9.4 8.5 39.3 19.1 35.9 67.5 1.10 27.2 0.55 -0.064 -0.12 44.8 0.68 -0.012 -0.024 0.225% -2.0 9.2 8.4 38.5 18.6 35.2 66.1 1.10 26.2 0.53 -0.062 -0.14 43.4 0.66 -0.011 -0.023 0.21

10% -1.3 8.3 8.1 35.1 17.2 32.7 61.3 1.00 23.1 0.47 -0.057 -0.20 38.8 0.58 -0.009 -0.020 0.1615% -0.9 7.7 7.9 33.0 16.1 31.1 58.1 0.90 20.9 0.43 -0.054 -0.24 35.7 0.52 -0.007 -0.018 0.1320% -0.5 7.3 7.7 31.3 15.2 29.7 55.5 0.80 19.3 0.39 -0.052 -0.28 33.1 0.48 -0.006 -0.017 0.1025% -0.3 6.9 7.6 29.8 14.5 28.6 53.2 0.70 18.0 0.36 -0.051 -0.30 31.1 0.44 -0.005 -0.015 0.0830% 0.0 6.6 7.5 28.6 13.8 27.5 51.2 0.70 16.7 0.34 -0.049 -0.32 29.3 0.41 -0.004 -0.014 0.0635% 0.2 6.2 7.4 27.4 13.2 26.5 49.2 0.60 15.6 0.32 -0.047 -0.34 27.5 0.38 -0.004 -0.013 0.0540% 0.4 5.9 7.3 26.2 12.6 25.6 47.4 0.60 14.5 0.29 -0.046 -0.36 25.8 0.35 -0.003 -0.011 0.0345% 0.6 5.6 7.2 25.2 12.0 24.7 45.7 0.50 13.4 0.27 -0.044 -0.38 24.3 0.33 -0.002 -0.010 0.0250% 0.8 5.3 7.1 24.2 11.4 23.8 43.9 0.50 12.4 0.25 -0.043 -0.39 22.8 0.30 -0.001 -0.009 0.0155% 1.0 5.0 7.0 23.1 10.8 22.8 42.1 0.50 11.4 0.23 -0.041 -0.41 21.4 0.27 0.000 -0.008 -0.0160% 1.1 4.7 6.9 22.0 10.2 21.9 40.4 0.40 10.4 0.21 -0.040 -0.42 19.9 0.25 0.001 -0.006 -0.0265% 1.3 4.4 6.8 20.9 9.6 20.8 38.5 0.40 9.4 0.19 -0.038 -0.44 18.4 0.22 0.002 -0.005 -0.0370% 1.5 4.0 6.7 19.7 8.9 19.8 36.6 0.30 8.4 0.17 -0.036 -0.45 16.8 0.20 0.003 -0.003 -0.0475% 1.8 3.6 6.6 18.5 8.2 18.5 34.3 0.30 7.4 0.15 -0.034 -0.46 15.2 0.17 0.004 -0.001 -0.0580% 2.0 3.0 6.4 17.1 7.4 17.1 31.9 0.20 6.2 0.13 -0.031 -0.48 13.4 0.15 0.005 0.001 -0.0685% 2.3 2.4 6.2 15.4 6.4 15.4 29.0 0.20 4.9 0.10 -0.028 -0.50 11.3 0.12 0.007 0.004 -0.0890% 2.8 1.4 5.9 13.4 5.3 13.4 25.4 0.10 3.2 0.07 -0.024 -0.52 8.8 0.08 0.010 0.007 -0.1095% 3.5 -0.1 5.4 10.3 3.5 10.6 20.2 0.00 1.1 0.02 -0.018 -0.56 5.4 0.01 0.014 0.012 -0.12

NON-PARENTS...

BRANGUS Fall 2013 MULTIBREED CATTLE EVALUATION

BRANGUS FALL 2013 MULTIBREED CATTLE EVALUATION

Active SiresBirth Calving Maternal Weaning Milk & Yearling Scrotal Carc. Carc. Carc. Carc. U.S. U.S. U.S. U.S. U.S.

Weight Ease CE Weight Milk Growth Weight Circ. Weight REA Fat Marb. Weight REA Fat Rump Fat %IMFEPD Average and RangeNo. Sires 2,289 2,280 2,280 2,289 2,289 2,289 2,289 1,808 1,955 1,955 1,955 1,955 1,955 1,955 1,955 1,955 1,955Average 0.7 5.2 7.2 24.8 11.4 23.8 45.0 0.46 12.9 0.26 -0.041 -0.37 22.9 0.31 0.000 -0.008 0.02Low -7.1 -12.3 -4.3 -13.4 -7.4 -0.6 -6.6 -0.90 -16.9 -0.33 -0.101 -0.89 -20.7 -0.33 -0.026 -0.055 -0.42High 8.8 13.5 13.0 57.1 36.4 54.6 107.5 2.00 51.1 0.92 0.023 0.39 87.0 1.17 0.042 0.052 0.60Percentile Breakdown

Upper 1% -4.1 11.6 11.2 51.2 26.9 47.2 85.2 1.50 36.8 0.72 -0.084 0.08 59.6 0.89 -0.019 -0.036 0.382% -3.6 10.7 10.4 46.4 24.8 44.6 80.6 1.40 33.2 0.66 -0.074 0.05 53.5 0.84 -0.017 -0.032 0.363% -3.0 10.3 10.0 44.7 23.6 43.1 77.7 1.30 31.4 0.60 -0.071 0.04 50.4 0.77 -0.015 -0.030 0.354% -2.8 10.1 9.5 43.1 23.0 41.4 76.2 1.30 30.4 0.58 -0.068 0.04 48.8 0.72 -0.014 -0.027 0.345% -2.5 9.8 9.2 42.2 22.2 39.8 74.5 1.20 29.2 0.56 -0.066 0.03 47.1 0.69 -0.013 -0.026 0.34

10% -1.7 8.6 8.4 37.8 19.3 35.6 67.5 1.00 25.1 0.50 -0.060 -0.08 40.7 0.60 -0.010 -0.022 0.2515% -1.2 8.0 8.1 35.4 17.5 33.4 62.6 0.90 22.2 0.46 -0.057 -0.18 36.8 0.54 -0.008 -0.020 0.1720% -0.9 7.6 7.9 33.3 16.3 31.4 59.0 0.80 20.6 0.42 -0.054 -0.23 34.1 0.50 -0.007 -0.018 0.1325% -0.5 7.2 7.8 31.3 15.3 29.8 56.4 0.70 18.9 0.38 -0.052 -0.28 31.6 0.45 -0.006 -0.017 0.0930% -0.2 6.8 7.6 29.9 14.4 28.4 53.3 0.70 17.3 0.34 -0.050 -0.32 29.0 0.42 -0.005 -0.015 0.0635% 0.0 6.5 7.5 28.4 13.5 27.2 51.0 0.60 15.8 0.32 -0.048 -0.34 26.9 0.38 -0.004 -0.014 0.0440% 0.3 6.2 7.4 26.9 12.6 25.9 48.9 0.50 14.4 0.29 -0.047 -0.37 25.2 0.35 -0.003 -0.012 0.0345% 0.5 5.9 7.3 25.4 12.0 24.7 46.4 0.50 13.0 0.26 -0.045 -0.39 23.4 0.32 -0.002 -0.011 0.0150% 0.7 5.5 7.2 24.3 11.2 23.5 44.0 0.40 11.9 0.24 -0.043 -0.41 21.9 0.29 -0.002 -0.009 -0.0155% 0.9 5.2 7.1 23.0 10.5 22.4 42.0 0.40 10.8 0.22 -0.041 -0.42 20.4 0.26 -0.001 -0.007 -0.0260% 1.1 4.9 7.0 21.7 9.8 21.1 40.3 0.30 9.6 0.19 -0.039 -0.44 18.4 0.23 0.001 -0.006 -0.0465% 1.3 4.5 6.8 20.5 9.1 19.9 38.1 0.20 8.6 0.17 -0.037 -0.45 17.1 0.21 0.002 -0.004 -0.0570% 1.6 4.1 6.7 19.4 8.0 18.7 36.0 0.20 7.5 0.15 -0.035 -0.47 15.5 0.18 0.003 -0.003 -0.0675% 1.8 3.7 6.6 18.1 7.2 17.5 33.7 0.10 6.3 0.13 -0.033 -0.49 13.6 0.16 0.005 -0.001 -0.0780% 2.1 3.1 6.4 16.6 6.2 15.9 30.6 0.10 4.9 0.11 -0.029 -0.50 11.5 0.12 0.007 0.001 -0.0885% 2.4 2.5 6.2 14.6 5.2 14.5 27.2 0.10 3.7 0.08 -0.023 -0.53 9.2 0.09 0.010 0.003 -0.1090% 2.9 1.5 5.8 12.4 3.5 12.1 23.6 0.00 2.2 0.04 -0.015 -0.56 6.5 0.04 0.013 0.007 -0.1295% 3.8 -0.2 5.3 9.3 1.5 9.1 18.0 -0.10 -0.5 -0.01 -0.004 -0.62 2.6 -0.02 0.015 0.014 -0.16

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ACTIVE SIRES...


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OR HIGHER CALVING EASE:Franchise • Alydar • Coronado Dependence • LTD • Texas Star • Next Step North Star • Online

OR HIGHER GROWTH:Guardian • Dynasty • Roll Tide • Heritage Dependence • Singletary • Landau Passport • Final Cut • Augustus • Swift X Factor • New Concept • Affirmed • 30T • Chisholm • Patriot • Foundation • Franchise • Lone Star • Roll Tide

OR HIGHER CARCASS:Guardian • Dynasty • North Star Singletary • Landau • Passport • OnlineAugustus • Swift • X Factor • Onstar Lone Star • Chisholm • Patriot • Roll Tide

OR HIGHER MATERNAL:Guardian • Dynasty • Heritage • LandauPassport • Online • Final Cut • AugustusX Factor • Onstar • New Concept • LTDAffirmed • Next Step • 607L11 • ChisholmAlydar • Franchise • Lone Star • Texas Star • Foundation • Estancia • Roll Tide

OR HIGHER DISPOSITION:Guardian • Coronado • Foundation North Star • Heritage • Landau • OnlineFinal Cut • Augustus • New Concept • LTDAffirmed • Next Step • 607L11 • 30TChisholm • Patriot • Texas Star

FOR REFERENCE...

* Sires who are not CSS qualified do not presently have semen available; however, this will change on some of these sires in the future.

BULL'S NAME CSS Qualified PAGE #

CRC GUARDIAN 9U8U5 Yes 4CRC LANDAU 263X2 Yes 5TJM CORONADO 535X Yes 6MC ONSTAR 924W4 Yes 7VF-OAKS ONLINE 918Y3 No* 8CB FINAL CUT 924X Yes 9TEXAS STAR 9U8Y Yes 10CB PASSPORT 803Y11 Yes 11SUHN'S NEW CONCEPT 30Y24 Yes 12SUHN'S FOUNDATION 331Z28 Yes 13SF FRANCHISE 361Z18 No* 14DMR DYNASTY 415Z50 No* 15DMR ROLL TIDE 222Z29 No* 16SUHN'S AUGUSTUS 416Y14 No* 17LTD OF BRINKS 415T28 Yes 18SF LONE STAR 430Z9 No* 18GR SWIFT 209W3 Yes 19CRC NORTH STAR 9U8W3 Yes 19QCB/WAT ESTANCIA 263X4 Yes 20DMR HERITAGE 894Y No* 20SUHN'S AFFIRMED 416N4 Yes 21SUHN'S CHISHOLM 331W45 Yes 21SF DEPENDENCE 535U24 Yes 22SUHN'S NEXT STEP 331R7 Yes 22MC X FACTOR 889X34 Yes 23SINGLETARY OF BRINKS 675R Yes 23BRINKS BRIGHT SIDE 607L11 Yes 24SUHN'S AFFIRMED 30T No* 24SUHN'S ALYDAR 416N3 Yes 25SUHN'S PATRIOT 440W No* 25


GUARDIAN

CED BW WW YW M TM CEM SC REA IMF FT

BW WW YW ADG WDA SC REA IMF FT80 666 1134 2.92 3.12 37.6 12.55 4.18 0.20

EXPECTED PROGENY DIFFERENCES

INDIVIDUAL PERFORMANCE DATA5.4 1.4 36 66 19 37 7.2 1.60 0.48 0.15 -0.025

LEAD GUN OF BRINKS 222K14CSONKA OF BRINKS 30R4 MISS BRINKS UPPERCUT 30L18

MBR MR BB 44M2MISS 4L BEST BET 9U8P5 MISS 4L GUACHO 9U8M

R10122023 DDF 5th Gen. March 20, 2008Owned by: Robert Yates Ranch, Johnston Farms and Draggin’ M Ranch $40 per unit

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CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

• Guardian, a member of the 9U8 cow family, continues to gain popularity through his Brangus progeny and also when bred to Angus cows to produce Ultrablacks.

• Guardian daughters are making tremendous females while sons are working well for commercial bull customers. Proven popularity as he was the 10th most used Brangus bull in 2012.

• Guardian’s popularity is substantiated as he ranks in the top 25 percent or better for 8 traits: WW top 15%, YW top 15%, Milk top 15%, SC top 1%, REA top 25%, IMF top 15% and FT top 1%.

• Guardian has been used extensively in Mexico and Argentina.

www.GENETRUSTBrangus.com- 4 -

ULTRABLACK FEMALE SIRED BY GUARDIAN

WAT MS GUARDIAN 302YSUHN’S AUGUSTUS 416Y14 - A SON

TRUSTEDSIRE


LANDAU


BW WW YW ADG WDA SC REA IMF FT92 709 1275 3.54 3.49 41.9 15.93 5.05 .37


INDIVIDUAL PERFORMANCE DATA6.1 0.6 28 59 12 26 7.7 0.90 0.66 0.03 0.007

CSONKA OF BRINKS 30R4LTD OF BRINKS 415T28 MS BRINKS BRIGHT SIDE 415P5

BRIGHT SIDE OF BRINKS 789G5MS HD BRIGHT SIDE 263L MISS HD 314 263J2

R10189274 DDF 5th Gen. March 7, 2010Owned by: Chimney Rock Cattle Company, Suhn Cattle Company, Vorel Farms, & Cold Creek Ranch. $40 per unit

• His sire, LTD, has been one of the most used sires in the breed for the past several years.

• Landau’s dam has attained Summit Cow status and is considered one of the outstanding cows of the breed.

• He ranked as the 6th most used bull in the breed in 2012.

• Landau sires moderate BW progeny with early rapid growth in a moderate frame package with excellent muscle shape and design.

• His progeny have been greatly appreciated by our commercial bull customers.

• Has the ability to sire cattle that are consistent and uniform when used on a wide range of females.

SUHN’S LANDAU 30Z18

www.GENETRUSTBrangus.com


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SUHN’S LANDAU 30Z19331A4 - ULTRABLACK LANDAU SON

TRUSTEDSIRE


CORONADO




INDIVIDUAL PERFORMANCE DATA10.6 -2.3 26 47 19 32 7.8 0.70 0.36 0.06 0.005

SUHN’S AFFIRMED 416N4CB HOMBRE 541T3 MS BRINKS BRIGHT SIDE 541K28

LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 535T4 MS BRINKS CAPTAIN 535R39

R10180470 DDF 4th Gen. March 24, 2010Owned by: Draggin’ M Ranch and Garrett Brangus $50 per unit

• TJM Coronado 535X is a proven calving ease bull. When analyzing him you will find added depth of flank and depth of chest floor, a solid big foot with added bone.

• Coronado is moderate in frame and passes this along to his offspring. He is perhaps one of the top two sons of the highly used CB Hombre 541T3.

• His dam, a Lambert daughter, MS Brinks Lambert 535T4, has proven production records to validate him as a herd sire and progeny on the ground by him gives him proven herd sire status.

• Coronado has excellent individual data with an AWW of 754 to ratio 122, an AYW of 1300 to ratio 110. His REAR was an outstanding 111 with IMFR 116.

• Analyze his performance chart, you will see his true numbers are solid. We are using Coronado on many females we feel need to be moderated in frame, as well as a calving ease bull.

DMR CORONADO 535A3

MS DMR CORONADO 610Z


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TRUSTEDSIRE


ONSTAR





MC JOHN WAYNE 165N3MC JETHRO 00S3 MC MS STOUT 00M5

NMSU 652MISS NMSU 924 MISS NMSU 626

R10154395 DDF 3rd Gen. February 8, 2009Owned by: Cavender Brangus, Schmidt Farms, Abbie Jorgenson, Mound Creek Ranches and Red Bird Meadows Ranch $50 per unit

• The breed leader in IBBA registrations for 2012.

• Backed by an outstanding dam that has produced multiple herd sires, the 924 cow family is known for its functionality, longevity and maternal ability.

• An outcross to most GENETRUST genetics, Onstar progeny are well designed and attractive in their makeup, yet maintain enough dimension and bone to satisfy commercial bull buyers.

• Onstar combines the antagonistic traits of SC and IMF, ranking in the top 10% and 15%, respectively. Additionally, he ranks in the top 30% for Milk, TM and REA.

• Onstar sired the 2nd high selling bull at the GENETRUST @ Cavender’s Bull Sale in December 2013, SF Lone Star 430Z9 to Johnston Farms for $25,000.

• Has worked extremely well back on Next Step daughters for both bulls and females.

SF ONSTAR 430Z9

SF MISS ONSTAR 40Z22


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TRUSTEDSIRE


ONLINE





MC JETHRO 00S3MC ONSTAR 924W4 MISS NMSU 924

SUHN’S AFFIRMED 416N4VOREL MS AFFIRMED 918U4 VOREL MS BT 918R

R10193636 DDF 4th Gen. February 13, 2011Owned by: The Oaks Farms and Vorel Farms $40 per unit

• Second high selling bull through the 2012 GT at Suhn Cattle Company bull sale for $20,000

• Progeny proof has solidified him as one of the premier calving ease bulls in the breed.

• Light BW plus his calves have the bone, volume, muscle, and growth to compete against the growth bulls.

• He posted impressive weights and measurements. YW of 1351 to ratio 104, REA of 16.37 to ratio 102, and IMF of 5.65 to ratio 105.

• His dam is a proven producer in the Vorel herd with proven light BW and explosive growth.

• Really complete in his overall makeup and stamps his calves with the same structural correctness.

MC ONSTAR 924W4


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TRUSTEDSIRE

VOREL’S ONLINE 25A


FINAL CUT




INDIVIDUAL PERFORMANCE DATA4.9 1.5 42 72 15 36 7.2 0.90 0.53 -0.04 0.000

MC NEW DIRECTION 000 M24MC REVELATION 129T MB MS NIMITZ 129R

MC GUNS DONOVAN 124RRBM MS GUNS 924T3 RBM MS 52 COOL HAND 924R

R10168212 DDF 3rd Gen. January 28, 2010Owned by: Platte Valley Brangus $40 per unit

• The high selling bull through the GT at Cavender’s Neches River Ranch sale at $14,000 in 2010.

• Moderate framed and totally massive in his depth of body, base width and thickness, bone and great disposition.

• He works well on females that are feminine attractive fronted that need some ruggedness added to them.

• He will add bone, depth, and muscle to most females while still keeping BW’s moderate and frame size under control.

• His sire Revelation is a trait leader for growth. Final Cut captures that growth in a moderate BW eye appealing package with muscle and bone.

• Each new calf crop solidifies Final Cut as the best breeding son of Revelation.

TJM FINAL CUT 302A

TJM Final Cut 535A



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TRUSTEDSIRE

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TEXAS STAR





MC JETHRO 00S3MC ROCK STAR 924U6 MISS NMSU 924

CSONKA OF BRINKS 30R4MS CSONKA 9U8U3 MISS 4L BEST BET 9U8P5

R10191789 DDF 4th Gen. March 11, 2011Owned by: Johnston Farms, Clem Brangus and Michael Bennett $40 per unit

• Moderate framed, thick, wide based Rock Star son.

• Dam is a full sister to the proven & highly regarded sire Guardian.

• Proven calving ease.

• Ranks in the top 10% for CED, top 20% for BW, top 25% for CEM.

• His outstanding disposition is reflected in his offspring.

• Impressive adjusted weights and measurements.

• Offspring are thick, big topped with ample bone and stoutness.

MC ROCK STAR 924U6

MS CSONKA 9U8U3 - DAM



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MISS NMSU 924 - PATERNAL GRANDDAM

TRUSTEDSIRE

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PASSPORT





SUHN’S AFFIRMED 416N4CB HOMBRE 541T3 MS BRINKS BRIGHT SIDE 541K28

LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 803T6 MS BRINKS SUNDANCE 803P8

R10216038 DDF 4th Gen. September 28, 2011Owned by: The Oaks Farms, Bushley Creek Cattle Co. and Cavender Brangus $50 per unit

• High selling yearling of the 2012 sale season where he was purchased by The Oaks Farm, and Bushley Creek Cattle Co. for $80,000 through the GENETRUST at Cavender’s Neches River Ranch Sale.

• His dam is the highly regarded $45,000 Lambert daughter 803T6 owned by Lake Majestik.

• His first calves are exciting with more arriving daily with superb reports as to the quality of his offspring.

• Cattlemen have been impressed with Passport’s eye appeal, structural soundness, and excellent growth and muscle and he stamps his offspring with these same traits.

• Ranks in the top 25% or better for 7 traits. 4% WW & SC, 10% YW & CEM, 15% REA & M&G, 25% IMF

CB HOMBRE 541T3

MS BRINKS LAMBERT 803T6


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YOUNG GUN


NEW CONCEPT





SUNDANCE OF BRINKS 392G9BLANDA OF BRINKS 535R54 MISS BRINKS TROOPER 535F61

WR DUKE 228/FSUHN’S MS DUKE 30M SUHN’S MS GERONIMO 30J5

R10204747 DDF 5th Gen. September 5, 2011Owned by: Suhn Cattle Company and Cavender Brangus $50 per unit

• A highlight of the 2012 fall sale season, New Concept commanded $53,000 to Cavender Brangus.

• His first progeny have arrived in the fall of 2013 and look great. To this point his offspring have been moderate at birth and expressed an explosive growth curve once hitting the ground, as one would expect given his data.

• New Concept is a deep ribbed, free moving individual with above average width of base in a moderate framed package.

• The dam of New Concept has proven to be one of the great producers of the 21st century. Her impressive ratios read BW 49@96, WW 50@103, YW 42@103, and REA 42@102.

• Maternal brothers of New Concept include 30T and Fortress as well as a host of others working in registered herds.

• Impressive individual performance including an AWW 753lbs to ratio 116 and an AYW 1430lbs to ratio 116.

MATERNAL BROTHER 30T

NEW CONCEPT X CSONKA HEIFER CALF


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YOUNG GUN


FOUNDATION





LAMBERT OF BRINKS 317R3GR SWIFT 209W3 MS BRINKS BRIGHT SIDE 209L11

BURTIN’S TRANSFORMER 803G3SUHN’S MISS BT 331S43 SUHN’S MS CADENCE 331M3

R10227112 DDF 5th Gen. February 26, 2012Owned by: Suhn Cattle Co.and Double W Ranch $50 per unit

• High selling bull through 2013 GENETRUST @ Suhn Cattle Co. bull sale for $66,000 to Double W, David and Nada Wood, Houston, TX.

• Dam is a full sister to the high maternal sire Next Step.

• Dam has an AWWR of 105 on 10 & AYWR of 103 on 10.

• Captures the moderation in frame + high growth and carcass of his sire Swift.

• Exemplifies the same depth of rib, base width, bone and excellent foot structure as his dam.

• Superb individual performance of AWW – 763lbs, AYW – 1326, AREA - 16.14 and AIMF – 4.58 .

• Four breed standouts close up in his lineage. Lambert, 209L11, BT, 331M3.

• Foundation ranks in the top 2% - YW, 4% - WW, and 10% for REA.

• We anxiously await our first calves and expect deep ribbed, big boned, thick progeny with excellent growth.

GR SWIFT 209W3

SUHN’S MISS BT 331S43



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YOUNG GUN

VID

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FRANCHISE




INDIVIDUAL PERFORMANCE DATA8.8 -0.2 34 56 13 30 8.0 0.80 0.56 -0.05 -0.001


BLACKHAWK OF BRINKS 607M12MS BRINKS BLACKHAWK 361S29 MISS BRINKS ALI 361L

R10227849 DDF 6th Gen. September 28, 2012Owned by: Schmidt Farms and Cavender Brangus $50 per unit

• Excellent calving ease prospect.

• Excellent birth to yearling spread.

• BWR – 92, WWR - 120, YWR – 107, REAR – 111, IMFR – 126.

• Top 10% ranking CED & REA, 15% WW, CEM, & SC, 20% YW, & M&G, 25% BW.

• One of the best sons of LTD.

• Dam is an outstanding Blackhawk daughter with ABWR of 100, AWWR of 104, and AYWR of 104.

• High selling bull at 2013 GENETRUST@ Cavender’s Neches River Ranch sale for $29,000 to Cavender Brangus.

MS BRINKS BLACKHAWK 361S29

SF MISS LTD 361A – FULL SISTER



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LTD OF BRINKS 415T28

YOUNG GUN

VID

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DYNASTY





LEAD GUN OF BRINKS 222K14 CSONKA OF BRINKS 30R4 MISS BRINKS UPPERCUT 30L18

BRINKS BRIGHT SIDE 607L11MS BRINKS BRIGHT SIDE 415R23 MISS BRINKS VAQUERO 415G

R10216873 DDF 6th Gen. February 21, 2012Owned by: Seminole Tribe of Florida, Clover Ranch, Lake Majestik, and Draggin’ M Ranch $50 per unit

• High selling bull of the 2013 sale season for $73,000.

• Dam is the highly proven and respected 607L11 daughter 415R23.

• The most complete and correct son of Csonka produced to date.

• WWR of 106, YWR of 112, REA ratio of 114, IMFR of 118.

• Ranks in the top 10% or better on 7 traits.

• Top 3% REA, 4% YW, 1% SC, 5% M&G, 10% WW and M, and 15% IMF.

• Moderate framed, thick, wide based, bone, excellent foot and superb eye appeal.

CSONKA OF BRINKS 30R4 - SIRE

MS BRINKS BRIGHT SIDE 415R23 - DAM



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DMR TRIBUTE 415Z46 - FULL BROTHER

YOUNG GUN

VID

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ROLL TIDE


BW WW YW ADG WDA SC REA IMF FT90 758 1316 3.49 3.61 41 17.54 5.58 0.39


INDIVIDUAL PERFORMANCE DATA-0.8 3.6 41 78 14 35 5.9 1.20 0.83 0.02 0.007

SUHN’S AFFIRMED 416N4DMR AFFIRMED 331U24 SUHN’S MISS CADENCE 331L2

BRINKS BRIGHT SIDE 607L11MS BRINKS BS 607L11 222S3 MISS BRINKS BEST BET 222L3

R10219023 DDF 4th Gen. March 4, 2012Owned by: Johnston Farms and Draggin’ M Ranch $50 per unit

• DMR Roll Tide 222Z29 is a grandson of the highly proven female, Miss Suhn’s Cadence 331L2.

• His sire, DMR Affirmed 331U24, is a result of a flush purchased by Draggin’ M Ranch from Chimney Rock in one of the first sales held by Bill and Gail Davis. This flush was purchased for $30,000 in which at least two donor cows resulted and Roll Tide’s sire 331U24.

• Roll Tide is a moderate framed individual with a gentle disposition. Above average bone, plenty of depth of body with a big foot and clean joints.

• Johnston Farm purchased Roll Tide in the 2013 GENETRUST Sale at Chimney Rock for $40,000 for possession and 2/3 semen interest.

• Performance on Roll Tide reads as follows, WW 758 to ratio 105, YW 1316 to ratio 110, REA 17.54 to ratio 112, IMF 5.58 to ratio 115.

• Roll Tide’s rankings for WW is top 3%, YW top 1% and REA top 1%. We expect to use Roll Tide as a moderate frame power bull for use on mature cows.

DMR COCHISE 222Z24 - FULL BROTHER



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DMR COCHISE 222Z27 - FULL BROTHER

YOUNG GUN

VID

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AUGUSTUS





CSONKA OF BRINKS 30R4CRC GUARDIAN 9U8U5 MISS 4L BEST BET 9U8P5

SUHN’S NEXT STEP 331R7SUHN’S MS NEXT STEP 416W30 SUHN’S MISS NIMITZ 416P30

R10204701 DDF 5th Gen. August 25, 2011Owned by: Genesis Ranch, Cross F Ranch, & Suhn Cattle Company $50 per unit

• Growth, maternal, muscle, IMF in a structurally sound eye appealing package.

• Ranks in the top 20% or better on 8 traits. Top 3% for Milk, M&G, IMF, and Fat, top 10% for WW, YW, SC and top 20% REA.

• Backs up EPD’s with outstanding performance. AWW - 751/Ratio 124, AYW - 1433/Ratio 114, AREA – 17.25/Ratio 107, AIMF – 6.71/Ratio 128

• Dam, granddam, and great granddam have all been donors for Suhn Cattle Co.

• His first calves have arrived and are neat fronted, eye appealing, sound structured, with great underlines.



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CRC GUARDIAN 9U8U5

SUHN’S GUARDIAN 416A - A FULL BROTHER416P30 - GRANDAM OF AUGUSTUS

YOUNG GUN

VID

EO


LONE STAR





MC JETHRO 00S3MC ONSTAR 924W4 MISS NMSU 924

SUHN’S NEXT STEP 331R7SF MISS NEXT STEP 430U S.B. MS 535D3 430J8

R10227857 DDF 4th Gen. October 19, 2012Owned by: Schmidt Farms and Johnston Farms $40 per unit

LTD




INDIVIDUAL PERFORMANCE DATA

7.6 0.0 26 51 12 25 7.4 1.20 0.49 -0.04 -0.010

LEAD GUN OF BRINKS 222K14CSONKA OF BRINKS 30R4 MISS BRINKS UPPERCUT 30L18

BRIGHT SIDE OF BRINKS 789G5MS BRINKS BRIGHT SIDE 415P5 MISS BB NEW BIG EASY 415E17

R10082892 DDF 6th Gen. February 22, 2007Owned by: Genesis Ranch, Cavender Brangus, Southern Cattle Company and Suhn Cattle Company $40 per unit

Proven performer and trusted sire because of his ability to sire consistent, attractive

progeny with more growth and performance than most calving ease sires.

LTD was the 3rd leading sire for registrations with IBBA in 2012. Additionally he was the sire of the 5th and 6th ranked bulls

for registrations, Chisholm and Landau, respectively, as well as the $29,000 high

seller at the December 2013 GENETRUST @ Cavender’s, SF Franchise 361Z18.



VID

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2nd high seller GENETRUST @ Cavender’s 2013 for $25,000 to Johnston Farms.

Lone Star is moderate framed and tremendously deep sided with extra

thickness and base width that should add these traits to his progeny.

Statistically Lone Star ranks in the top 10% for SC, 20% for WW, YW, and TM and 30%

for Milk.

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VID

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NORTH STAR





WR DUKE 228/FWR DUKE 661S8 WR MS TRANSFORMER II 661K MBR MR BB 44M2MISS 4L BEST BET 9U8P5 MISS 4L GAUCHO 9U8M

R10149791 DDF 5th Gen. February 13, 2009Owned by: Chimney Rock Cattle Company and Cavender Brangus $40 per unit

VID

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North Star 9U8W3 is an outcross sire to most of the females within GENETRUST.

His sire is out of the multi-trait leader, WR Duke 228/F, and shares the same

dam as Guardian, a proven donor owned by Chimney Rock, 9U8P5.

North Star is a trait leader for IMF and is definitely making an impact on the

breed for this characteristic.

Proven calving ease.

SWIFT





5.2 1.0 43 76 2 24 7.1 0.40 0.73 0.17 0.012

LEAD GUN OF BRINKS 222K14LAMBERT OF BRINKS 317R3 MS BRINKS GOOD FORTUNE 317M

BRIGHT SIDE OF BRINKS 789G5MS BRINKS BRIGHT SIDE 209L11 MISS BRINKS NEWSDAY 209G9

R10143304 DDF 6th Gen. March 1, 2009Owned by: Genesis Ranch and Schoenig Land & Cattle $50 per unit

VID

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Swift is the sire of the $66,000 Suhn’s Foundation 331Z28

Highly regarded for siring moderate framed offspring with explosive early growth and strong carcass credentials.

The most proven son of Lambert and the highly regarded growth female 209L11.

A rare combination of moderation and growth.



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HERITAGE




INDIVIDUAL PERFORMANCE DATA3.9 1.1 29 61 13 28 6.3 0.70 0.35 -0.01 -0.002

BURTIN’S TRANSFORMER 803G3SUHN’S NEXT STEP 331R7 SUHN’S MS CADENCE 331M3

SUHN’S AFFIRMED 416N4MS DMR AFFIRMED 894W SUHN’S MISS 607L11 894S

R10189980 DDF 5th Gen. February 19, 2011Owned by: Draggin’ M Ranch and Pecan Hill Farms $40 per unit

VID

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DMR Heritage 894Y now has calves on the ground and we are pleased with what

we see. His calving ease EPD dropped from 2.6 to 1.1.

Bull calves are strong topped with more than adequate muscle and bone with a

nice sheath design.

Daughters are feminine in their type with ample breed character. His great

grandmother, 894H, is owned by Draggin’ M Ranch and raised by SCC.

She is still in production at the age of 16.


ESTANCIA





5.7 0.4 21 39 18 28 7.6 0.35 0.28 -0.04 0.010

SUNDANCE OF BRINKS 392G9BLANDA OF BRINKS 535R54 MISS BRINKS TROOPER 535F61

CCR UPDATE 314CMISS HD 314 263J2 MISS HD PATH 263Z

R10165283 DDF 4th Gen. March 9, 2010Owned by: Johnston Farms and Quail Creek Brangus $40 per unit

VID

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Estancia 263X4 is a Blanda son out of arguably one of the best CCR Update

314C daughters in the breed 263J2, She is the dam of 263L, dam of the popular

sire CRC Landau 263X2.

Estancia is a calving ease sire with many calves having birth weights in the sixties and seventies. Calves are born

small but thrifty.

Use Estancia on heifers and expect minimal calving issues.


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CHISHOLM






SUHN’S AFFIRMED 416N4SUHN’S MISS AFFIRMED 331S34 SUHN’S MISS CADENCE 331L2

R10161215 DDC 4th Gen. September 21, 2009Owned by: Suhn Cattle Company and Cavender Brangus $40 per unit

VID

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Outstanding breeding son of LTD who works exceptionally well on Brangus as well as Angus in the production of

Ultrablacks.

His dam is the most proven producing daughter of the $60,000 331L2.

Chisholm has been a leader for semen sales the past two years

and his progeny are readily sought after by both registered and

commercial cattlemen.


AFFIRMED





4.2 1.5 27 50 12 26 6.5 1.20 0.20 -0.03 -0.001

KO OF BRINKS 392F10ALI OF BRINKS 209J2 MISS BRINKS TROOPER 209G BRINKS CC NEWS DAY 661C2MISS CC NEWS DAY 416E MTG MS UPDATE 416B

R9678800 DDF 5th Gen. September 27, 2003Owned by: Schmidt Farms, Cavender Brangus and Suhn Cattle Company $40 per unit

VID

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Time tested and still in demand, Affirmed progeny are consistent, sound, functional performers that succeed in a

variety of environments.

Affirmed’s most popular son, CB Hombre 541T3, ranked as the #2 sire

for IBBA registrations in 2012.

Affirmed daughters are neat uddered, easy keeping, herd sire producing

females, as evidenced by the dams of Chisholm and Heritage.


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NEXT STEP




INDIVIDUAL PERFORMANCE DATA5.6 -0.9 18 50 10 19 6.8 0.70 0.28 -0.18 -0.005

TRANSFORMER OF BRINKSBURTIN’S TRANSFORMER 803G3 BURTIN’S MISS MILKY WAY 803E

CADENCE OF BRINKSSUHN’S MISS CADENCE 331M3 SUHN’S MISS PROMISE 331J12

R10015200 DDC 4th Gen. February 3, 2005Owned by: 101 Ranch, Chimney Rock Cattle Company and Suhn Cattle Company $50 per unit

VID

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Backed by a cross that never missed, BT x Cadence, Next Step has proven

himself to be one of the great herd sires of his time.

Two of the top four high selling bulls in the 2012 GENETRUST sales were Next Step sons: Step Ahead and Heritage.

Next Step daughters are excelent females and great producers.

DEPENDENCE





10.4 -3.3 29 62 11 26 7.6 0.90 0.64 -0.06 0.001

BURTIN’S TRANSFORMER 803G3SUHN’S NEXT STEP 331R7 SUHN’S MS CADENCE 331M3

CCR SLEEP EASY 301J5SF MS SLEEP EASY 535R6 SF MISS ANGELO 535M8

R10126187 DDC 5th Gen. September 26, 2008Owned by: Draggin’ M Ranch $40 per unit

DMR Dependence 535U24 excels as a calving ease bull.

His sons and daughters have been well accepted in sales they have been present in. The big hip and wide base with above average bone is becoming a trademark

of Dependence’s offspring.

He not only is a calving ease bull but he also ranks in the top 20% of the breed

for YW, top 10% for REA and top 15% for scrotal circumference. He has maintained

a top 3% for both CED and BW.



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SINGLETARY





CADENCE OF BRINKSLEAD GUN OF BRINKS 222K14 MISS BB NEW BIG EASY 222E55

UPPERCUT OF BRINKS 14J8MS BRINKS UPPERCUT 209N11 MISS BB KANSAS JACK 209C2

R10004011 DDF 5th Gen. January 15, 2005Owned by: Double W Ranch $50 per unit

VID

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Singletary of Brinks 675R continues to bring solid calves to the wean pen.

As an older sire his numbers and accuracies continue to improve with WW

ranking in the top 25%, YW top 15% scrotal top 2%, REA and IMF top 15%.

When using Singletary breed him to females with extra rib shape, volume,

and place an emphasis on milk.

X-FACTOR





-1.9 5.7 42 66 20 41 7.2 0.80 0.68 0.25 0.017

MC JOHN WAYNE 165N3MC JETHRO 00S3 MC MS STOUT 00M5

SAF 598 BANDO 5175MC MS 5175 BANDO 889P12 MC MS MADISON 889J6

R10182415 DDF 2nd Gen. September 17, 2010Owned by: Cavender Brangus, Chimney Rock Cattle Co., & Blackwater Cattle Co. $50 per unit

Jethro son that breeds explosive growth and carcass into his progeny.

He stamps his progeny with overall extension, length of body, thickness and

freedom of movement.

Outcross pedigree to most all of the GENETRUST sire lines.

Tremendous individual performance, AWW of 738, AYW of 1365, AREA of

17.36, and AIMF of 6.10



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30T





ALI OF BRINKS 209J2SUHN’S AFFIRMED 416N4 MISS CC NEWS DAY 416E

WR DUKE 228/FSUHN’S MS DUKE 30M SUHN’S MS GERONIMO 30J5

R10091417 DDF 5th Gen. March 26, 2007Owned by: Double W Ranch and Suhn Cattle Company $40 per unit

A high growth Affirmed son ranking in the top 4% for YW and 10% for WW.

The dam of 30T has also produced herd sires New Concept and Fortress and is widely regarded as 228/F’s most

proven daughter.

30T offspring exhibit more pounds than their contemporaries, especially when

mated to cows with more bone and substance.

607L11


BW WW YW ADG WDA SC REA IMF FT



4.4 1.6 22 44 11 22 7.2 0.00 0.58 -0.05 -0.003

TRANSFORMER OF BRINKSBRIGHT SIDE OF BRINKS 789G5 MS BB BRIGHT PROMISE 789E14

BRINKS CC BIG EASY 54DMISS BRINKS BIG EASY 607H10 MISS BRINKS NEWSDAY 607F32

R815045 DDF 5th Gen. February 10, 2001Owned by: Genesis Ranch $40 per unit

Sons and daughters of L11 are as consistent of producing cattle as any in

the last decade.

L11 has the ability to moderate frame and add muscle to all his offspring.

L11 daughters are some of the neatest uddered females in the breed and are

true calf raisers.



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ALYDAR





5.2 -0.9 12 23 7 13 6.6 1.80 -0.07 -0.12 -0.003

KO OF BRINKS 392F10ALI OF BRINKS 209J2 MISS BRINKS TROOPER 209G

BRINKS CC NEWS DAY 661C2MISS CC NEWS DAY 416E MTG MS UPDATE 416B

R9678799 DDF 5th Gen. September 23, 2003Owned by: Genesis Ranch, TJM Ranch and Suhn Cattle Company $40 per unit

VID

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Proven outcross calving ease whose sons have been very popular with the

commercial cattlemen.

He works exceptionally well on higher Brahman influence females.

Ranks in the top 1% for SC and his daughters are fertile, functional, low

input cattle.

Full brother to Affirmed and at 11 years of age he is still servicing cows naturally.


PATRIOT





LEAD GUN OF BRINKS 222K14LAMBERT OF BRINKS 317R3 MS BRINKS GOOD FORTUNE 317M BRINKS BRIGHT SIDE 607L11MS MW BRIGHT SIDE 440S MS BRINKS FLAGSHIP 440N

R10137307 DDF 6th Gen. January 22, 2009Owned by: Ottmanns Brangus and Suhn Cattle Co. $40 per unit

VID

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Lambert son with more growth than his sire and still maintains excellent

carcass numbers.

Ranks in the top 10% for REA, top 15% for IMF, top 20% for WW and top 25%

for YW.

Long bodied, thick made, with excellent individual performance and ultrasound.


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Artificial insemination helps our program in many ways. With proper synchronization schedules our breeding season is much shorter.

We have the ability to pick and choose specific bulls fitting criteria for specific females within our herd. Our AI sired calves have been easy to market not only from quality but sire recognition. We have paid close attention to AI sires who consistently top sales and we feel these bulls help our program as well.

With the use of AI our replacement heifers are the same age which makes them old enough to breed at the beginning of our breeding season. We have seen through AI a much more consistent and uniform calf crop which adds value to our program.

Within this industry we think those who are not making an effort to AI and use the most proven bulls available are getting left behind and this should be one of the most used tools in your toolbox.

Randy and Samantha NugentCross N Farm Olla, LA

We have been using AI on our commercial virgin heifers for the last several years. We think the benefits far out way the negatives. Once you learn the synchronization process the rest is easy.

AI has become an integral part of our operation. Replacement heifers going back into our herd are sired now by the most proven Brangus bulls in existence. The uniformity and consistency has greatly improved. We encourage all cattlemen to make an effort to use AI. The genetic progress will pay.

Frank JohnstonLeto Farm Letohatchee, AL

The use of AI in our program is simple, with the availability of proven AI sires we can boost pounds in our steer calves.

Using AI sires there is plenty of data available to take our herd in any direction we want to go. Marketing replacement females in our herd is what we do best, sire recognition adds value to not only females we keep but also those we choose to sell.

Brad ChisumNiangua, MO

We use AI in our program for many reasons. With tremendous improvements associated with synchronization protocols, we have found “timed AI” works well for us.

With using AI on our virgin heifers their calving span is much tighter, therefore when they calve early, breed back is sooner making them calve early from then forward.

Artificial insemination allows us to use the bulls of our choice, the registered operations work hard to breed and provide semen on these bulls which works well for us. With the ever rising cost to purchase good bulls we can offset some of our breeding cost in this way.

We feel we can take a set of generic type heifers, AI them to bulls who are proven in traits we choose, and this adds value whether we retain as replacements or if we choose to market them.

Wilford HochstedlerStark City. MO

Our Customers. In Their Words.

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WHY THE COMMERCIAL CATTLEMAN SHOULD USE ARTIFICIAL INSEMINATION.

It would’ve been interesting to live in the old west. I can’t imagine standing on the side of a street in Dodge City watching a gun fight ensue and wondering who was going to be upright when the smoke cleared.

In a way it reminds me of this cattle market today. This market is every adjective one can think of to describe it. Phenomenal, outstanding, great, and just plain nuts! And that is great, don’t get me wrong, BUT what are you doing today to get you through tomorrow? Now is when we feel bullet proof. Everybody’s stock sells good now, the good ones and the plain ones, the genetically superior ones that had a true breeding plan and great management and the ones out of ol’ shep that were just as much an accident as a plan.

Sometimes, in markets like this it is hard for people to see the differentiation between the front end and the middle of the road, but trust me it is there. As a feeder/stocker cattle purchaser I assure you the “good” ones still cost more. The real difference, however, will be seen down the road, on a day when this market isn’t quite as flashy and the packers and order buyers aren’t in dire straits just to buy something but rather demanding something they know will perform in a tighter margined situation. I don’t say this to be a wet blanket on today, but rather as a reminder that tomorrow’s genetic base is built today. Now is the time to reinvest back into the cowherd, whether that is through better herd bull selection, the use of artificial insemination, stricter culling regiment on heifers or other improved management practices. I realize and fully understand that while revenues have increased so have production costs, however if you intend to be in the cow business for the long haul, today is the day to start.

We have such an advantage when it comes to the selection process in the cattle business compared to what we had even 10 years ago its almost hard to comprehend. While that advancement sometimes brings with it challenges, one simple, yet well founded piece of technology that is decades old and still under used is Artificial Insemination (A.I.). The benefits of A.I. have been well documented throughout the industry, including the cost of breeding per exposed cow, which varies from ranch to ranch, but consistently falls from $20-$40 less through A.I. than natural service.

In addition, commercial producers have access to high end, high accuracy, predictable genetics that most times would be unrealistic if it were simply left to natural service. We know all this, but still the use of A.I. in the commercial world is very miniscule. To a degree it is because the biggest benefits, the ones that really make dollars and cents, are a little hard to quantify for the naked eye.

How much would it be worth to have an average of 75-100+ extra pounds at weaning per calf simply because they are older due to the fact that 80-90% of your calf crop calved in the first half of your 60 day calving season because of A.I. synchronization as opposed to 60-65% with only natural service? The answer is a lot! Dr. Les Anderson and Paul Deaton with the University of Kentucky calculated this through their research a few years back and found that 85% of cows that had been synchronized and A.I.’d prior to natural exposure calved in the first 30 days of the season vs. 62% in the first 30 days on the cows only seeing natural exposure. As a result of older calves at weaning, the cows that had been A.I.’d prior to bull service brought in nearly 110 pounds more per exposed cow over what the cows that only saw natural service produced. In today’s market, that’s a $120+ advantage/head by raising a 660lb steer versus a 550lb one! That’s a realistic number that certainly provides a financial incentive and one that could be

When the Smoke Clears

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extrapolated further depending on the sires selected, but that’s only part of the story.

The biggest benefit to an A.I. program, which is rarely discussed and even harder to measure, yet particularly applicable to the GENETRUST Brangus sires is the set of females you will have grazing your pastures because you chose to A.I. Regardless of any market scenario, the one thing that NEVER goes out of style is a good momma cow. At the end of the day it’s where it all begins and ends. Use A.I. to increase your bottom line in the short term, but don’t forget about the tremendous difference you can make in the factory for years down the road because she’s the one keeping you in business for the long haul. While the benefits you received by upgrading your cow herd base may be hard to quantify on paper today, it’ll pay for itself many times over the next decade. When the smoke clears, be the one standing in a pasture full of front end females, and you will see the difference A.I. made.

A.I. is much simpler than it has ever been. With high quality semen and the latest synchronization protocols you can expect 60+% conception and breed them ALL in one day. GENETRUST has an outstanding set of A.I.

sires available and we are very competitive in semen pricing for commercial cattlemen.

In 2012, 8 of the top 10 leaders in registrations with IBBA were bred and/or owned by GENETRUST partners. Quality doesn’t come by accident. If you have questions or need help finding labor assistance to perform everything from the synchronization protocol to the arm service give us a call. Vern, Craig, Doug and myself have a great network in cow country and would be more than glad to put you in contact with good people who could help. Give it a try, I promise it will be one of the best decisions you ever made.

Long time GENETRUST customer in Missouri, Brad Chisum, summed it up best- “The use of AI in our program is simple, with the availability of proven AI sires we can boost pounds in our steer calves. By using AI sires there is plenty of data available to take our herd in any direction we want to go. Marketing replacement females in our herd is what we do best, and sire recognition adds value to not only females we keep but also those we choose to sell.”

- CODY GARISS


Brangus SEMEN DIRECTORY S P R I N G 2 0 1 4

Performance Genetics. Trusted Cattlemen.

2014 GENETRUST SALESOct 31st & Nov 1st

Chimney Rock Cattle Co.Concord, AR150 Brangus & Ultrablack Bulls, 100 Registered Females & 300 Commercial Females

April 26th

Cavender’s Neches River Ranch Jacksonville, TX150 Registered Females & 400 Commercial Females

March 25th

Suhn Cattle CompanyEureka, KS180 Brangus & Ultrablack

Bulls

December 6th

Cavender’s Neches River Ranch Jacksonville, TX200 Brangus & Ultrablack Bulls, 400 Commercial Females & 50 Charolais Bulls

P.O. Box 365Concord, AR 72523

1-877-GENETRS (436-3877)

PRESORTEDSTANDARD MAILUS POSTAGE PAIDLivestockDirect.net

PERMIT #29


genetrust - spring 2014 brangus semen directory

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