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Genevieve Fraser – Warrego Communications
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What has changed?
Technology
Attention spans
Etiquette
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Why are you interested in clarity?
• Discuss
• Clarity – we need it everywhere
• Boring speeches
• How people get it wrong
• https://www.youtube.com/watch?v=f1LEqeaanh8
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Purpose of today
Clarity = being heard and understood
What does success look like?
Two simple steps to clarity
What should I say?
How should I say it?
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Clear your head
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What does success look like
What do I want to achieve with this speech?
Influence people
Raise money
Raise my profile
https://www.ted.com/talks/stacey_kramer_the_best_gift_i_ever_survived?language=en#t-179243
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What should I say?
Who is listening (here and beyond)? What are they interested in? What do I want them to do?
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How to say it?
Find a friend and record your conversation
What points/stories were people interested?
Which points give traction to your argument?
What are the 2-3 main messages that get you where you need to go?
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Find your voice
Why your words are the best ones
They are real
You own them
They are easy to remember
Reading: Discuss
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Make it yours
People like stories – history tells us that
Make it unique
(Eman Mohammed)
Easy to remember
Hold people’s attention with emotion (that you can control)
http://www.ted.com/talks/eman_mohammed_the_courage_to_tell_a_hidden_story?language=en
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Don’t alienate people
Humour – works for some and not for others Monica Lewinsky https://www.ted.com/talks/monica_lewinsky_the_price_of_shame Don’t polarise your audience https://www.youtube.com/watch?v=esqwP4wN7gc Don’t speak in jargon Veteran http://www.ted.com/talks/jake_wood_a_new_mission_for_veterans_disaster_relief
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Case Study: Matthew McConaughey From Dazed and Confused to Best Actor
Event: Oscars 2015 Best Actor nomination
https://www.youtube.com/watch?v=XLi1iChHjKI
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What does success look like?
Pre McConnaissance:
• Shirt off pot smoker
• Romcom lightweight
• Caricature Texan
Post McConnaissance • Serious actor • Family man • Charity champion • Business owner
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The McConnaissance
What do I want to achieve with this speech?
I want to be hired for serious roles and build my brand
Who is listening (here and beyond)?
The best people who hire and fire and my fans/customers
What are they interested in?
What I can do for them (My talent and my brand)
What do I want them to do?
Pick me. Remember by brand. Know who I am and take me seriously.
https://www.youtube.com/watch?v=wD2cVhC-63I
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So what does success look like?
Listen for his 3 messages
I am focused (god)
I am serious (family)
I am Matthew McConaughey (and I just keep getting better)
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Purpose of today
Clarity = being heard and understood What does success look like? Know why you are there What should I say? Know what people are interested in How should I say it? Know which words to use Post it notes are your best friend…
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Be brave
Clarity – Bobby McFerrin
http://www.makeuseof.com/tag/ted-talks-videos-under-5-minutes/
People would rather your were imperfect and interesting
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Questions?
Genevieve Fraser