Conventional PR Proposal

Genie PR services

In order to build a relationship with the target audience and maintain it on a high level, Genie will use a variety of tools and techniques. Which includes:

Press release Story ideas Media interviews – One-on-one/telephonic/email interactions Industry story participation Article/corporate stories placement Relationship building meetings (One-on-one informal meetings with key media)Press briefing/ conference’s/seminar/ workshops/ events Press release translations Calendar making Media monitoring Kinds of reports Social Media SEO SMOCreative's ( only for social media)Newsletter Crisis management

Scope of Work

Activity Role of the Agency

Press Release

Drafting of the press release Approval from the client Disseminate in the target media Newsgroup tracking and discussion Follow up with the media Sharing the media coverage with the client

Developing concept/story idea

Idea creation/generation Developing PR plans Share with the client Developing story lines for media Developing/writing /placing op-eds

Media interviews

Talk points to prepare Pitching the target media Organize interactions via email/telephonic or one-on-one

Scope of Work

Activity Role of the Agency

Industry story participation

Explore industry story participation To include quotes/comments of the spokesperson follow up with media News tracking & sharing coverage

Article/corporate stories placement

Identify the media Pitch media for the required topic A well informed, well written and positive story about the chosen topicArticle approval from the client Share it with the identified media

Relationship building meetings

Identify the key media journalist Pitching the media Prepare talk points Coordinate with client and mediaAttend

Scope of Work

Activity Role of the Agency

Press Conference

Strategic consultation Develop activity grid & event flow Drafting press invite/press release/briefing document/profiles & approval Developing press kit Inviting media Managing the event & press Disseminating the press release Event & coverage report

Calendar making

To make work calendar every month List of activity per week Work evaluation basis the calendar

News letter

Newsletter about your Company to media and potential customersExternal – to the target audience Routine media co-ordination

Creative's

Creative banners Festival banners Teasers

Scope of Work

Activity Role of the Agency

Daily news reporting

Any direct news coverage appearing in the news paper/magazines /online /electronic, agency to share the coverage with the client as when and where it appears

Industry news reporting

Agency to scan daily news papers to track any industry/competitor news related to the real estate sector, to be share with the client on daily basis

Monthly reporting

Agency to prepare monthly coverage dossier with details of monthly work analysis and submit 1st week of every month to the client

Quarter review reports

Agency to make quarterly review presentation of the work done in last three month for transparency of the agency work

Crisis management

Analysis and strategic planningDraft and approve the press statement Managing the media Issuing the press statement

PR deliverables

Media coverage (print/electronic/magazines/online)

1-2 every month in target print, electronic online media (quarterly will be reviewed)

Press Release Minimum one per month

Story idea Every month

Relationship building meets Once in every month or quarterly

Trend/industry story participation Once in a month (quarterly will be reviewed)

Press conference 2 in a year

Article/corporate story placement 2-3 quarterly

Media tracking and reporting Daily/weekly/monthly/quarterly

Newsletter 1 in a quarter

Translation 2

Media Universe

Mainlines including supplements Financials Vernacular General interest magazines Business magazines Trade magazines Electronic Online

Social Media Proposal

What is Social Media?

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence.

“Social Media is people having conversation online”

Why you should go for Social Media?

Increase Internet AuthorityBranding and Brand Recall Increase Brand VisibilityDirect Communication with prospect user / buyer /

sellerReach to niche audienceLatest way of marketing and promotionsStand out of the crowdDrive more traffic

Various Popular Social Media Website:

Google+ (Friends, Photo Sharing, Video Sharing etc.) Facebook (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.) Twitter (Micro Blogging) Linkedin (Connections, Sharing etc.) Flickr (Photo Sharing) Pinterest (Photo Sharing) Picasa (Photo Sharing) Fotolog (Photo Sharing) Photobucket (Photo Sharing) Stumbleupon (Photo Sharing) Youtube (Video Sharing) Myspace (Video Sharing) Vimeo (Video Sharing)

Genie will power your brand’s conversation through

Social Networking (Facebook, Linkedin etc.) Blogging (Blogger, Wordpress etc.) Micro Blogging (Twitter) Video Promotions (Youtube, Myspace) Photo Sharing (Flickr, Photobucket) Creating Fresh Content Participating Social Communities Third party apps (twitter, blog links), Group Participation,

answer and comment posting (Yahoo Answers)

(…Just to name a few)

SMO Deliverables (Monthly)

Facebook 120 Page Likes, 40 Friends

Twitter 30 Tweets, 30 Follower

Linkedin 15  connections

Youtube 1 interview of top management / Event Coverage by Advisory, 60 views

Blogging 30 Brand or  Industry News, 5 Company News (Basis Availability, Ongoing)

Picture Sharing Basis Availability, Ongoing

Video Sharing Basis Availability, Ongoing

Creative's 2 in a month

What is SEO?

SEO is a technique, which helps in improving the visibility of any website or webpage in a search engine’s search results. It also helps search engines in finding and ranking your website higher than a number of other websites in response to a search query.

Basically, it is a process of raising number of visitors to a website by achieving a high ranking placement in the Search Engine Result Pages (SERPs). As much high any website ranks in the search results, there are greater chances that the site would be visited by a user.

Types of SEO:

1. On Page SEO: It includes – Keyword Research (Key phrases relating to business) Title Tag (what the page is about) Meta Description Tag (Describing the Page) Meta Keyword Tag (Other relating keywords) ALT Tags (Image Optimization) Heading Tags Page Content

2. Off Page SEO Blog Posting Social Bookmarking Article Submission Press Release Submission

Social Bookmarking

No. of posts per month 120

Blogging

No. of Blogs 3

No. of posts per month 30

Article Submission

No. of articles per month 8

No. of Syndications per article 10

Deliverables (Off page SEO - Monthly)

Classified Submissions

Classified submissions 10

Local business listing (Google Map) YES

Press Release

Press Release Submissions 20

Video Promotion  Ongoing

Monthly Activity Report 1 Hard Copy 

Genie PR will initiate your Brand’s conversations, and we are the best communicators to start Social Media.

Genie Public Relations Contact Us

Contact Person Kasturi Nath

Designation PR Manager

Handheld 9650009829

Email Id charukataria@geniegroups.com

Office AddressGenie Infotainment Pvt. Ltd.15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.

Genie Public Relations

Genie Public Relations Introduction

Genie PR is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world.

Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients’ objectives and leaving a long lasting impression on the audience.

Genie PR has a team of seasoned professionals who have been working in the industry for years with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi and NCR.

About Genie PR

We look forward to start a long term mutually beneficial business association..