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Insights Platform Ad Hoc Reporting Tool End User Guide January 2015

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Insights Platform Ad Hoc Reporting

Tool

End User Guide

January 2015

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Insights Platform User Guide v1.4 January 2015

© Genius Digital 2013-14, all rights reserved

Contents

Introduction .............................................................................................................................. 3

About this Release ............................................................................................................... 3

Contact ................................................................................................................................. 3

Dashboards, Cubes, Dimensions and Measures ................................................................. 4

Dashboards........................................................................................................................... 4

Cubes .................................................................................................................................... 4

Dimensions and Measures .................................................................................................. 4

Logging in ................................................................................................................................. 5

Ad-Hoc Reporting Tool ........................................................................................................... 6

Selecting a cube ................................................................................................................. 6

Creating an Ad-Hoc Report, filtering, sorting and charts .............................................. 7

Ad-Hoc Reporting Tool Toolbar ......................................................................................... 9

Graphing................................................................................................................................. 16

Spark Charts ........................................................................................................................ 16

Basic Statistics ..................................................................................................................... 16

Chart Types ......................................................................................................................... 16

Export ................................................................................................................................... 21

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Insights Platform User Guide v1.4 January 2015

© Genius Digital 2013-14, all rights reserved

Introduction This document is an easy guide to the most important screens and functions of

Genius Digital Insights Platform reporting tool, helping you to create and view reports

instantly.

About this Release

Version: 0.100.0

Release Date: 2014-01-20

About this User Guide

Future updates will be made to this user guide to include new functionalities and

enhancements developed during releases.

Contact

If you have any additional questions about the Insights Platform you can contact our

support team by e-mail [email protected]

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Dashboards, Cubes, Dimensions and Measures

Insights works on a number of key terms:

Dashboards

Dashboards present information in an easy to understand view by bar charts, pie

graphs etc. The following Dashboards are available to view:

Ad and Promo Campaigns

Channel

Programme

Promo Conversion

Realtime DVB/IPTV

Realtime Multiscreen Quality

Viewer Insights

Cubes

Cubes are used within the Ad-Hoc Reporting Tool and are used to dissect

information within the database for ease of processing and viewing. The cubes allow

you to produce your own ad-hoc reports and view a greater depth of information

than the Dashboards by drilling down. They also allow you to graph the reports you

have created within the Ad-Hoc Reporting Tool.

The following cubes are available:

Ads and Promos Slots

Linear DVB/IPTV Quality

Linear Multiscreen QoE

Linear Programme

On Demand DVB/IPTV Quality

On Demand Multiscreen QoE

PPV Purchases

Programme

Viewer Insights

Dimensions and Measures

Dimensions and Measures are used both within the Cubes and the Dashboards.

Dimensions are attributes to the data that do not generally change, e.g.

Consumption Date, Programme, and Subscriber Gender. Measures are the counts of

data, e.g. Successful Session Count and Average Timeshift.

Different combinations of Dimensions and Measures are associated with Cubes not

all Dimensions and Measures are available for all Cubes.

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Logging in

To load the Insights Platform login page, visit the following URL:

https://example.geniusdigital.tv/

The login page allows you to login to the Dashboards and the Ad-Hoc Reporting

Tool. You should have been issued with your password by an administrator.

Enter your email address and password and select the appropriate tool to start with.

N.B.: Currently you can only switch between Dashboards but you cannot move from

the Dashboards to the Ad-Hoc Reporting Tool and vice versa.

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Ad-Hoc Reporting Tool The Ad-Hoc Reporting Tool consists of three main areas, Cube selection, report

creation and chart selection.

Selecting a cube

Begin by selecting the Cube that you require. The Cubes available will varying

depending on the products that have been bought. Once you’ve selected a Cube

the associated Dimensions and Measures will become available.

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Creating an Ad-Hoc Report, filtering, sorting and charts

The follow section shows how to create an Ad-Hoc Report, how to filter, sort the

returned data and then present in a chart.

Creating an Ad-Hoc Report

Simply drag and drop the required Dimensions and Measures into the reporting

creation area. The report will run generating the table view with the desired data.

N.B.: At least one Measure must be used to create a valid report. Measures need to

be kept together but Dimensions can be place where needed.

Axis Filtering, Limiting, Sorting and Grand totals

By select the arrows next the Column, Row and Filter fields you can Filter, Limit, Sort

and generate Grand totals. These will allow you customise the return results.

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The axis filter also allows you to add a custom MDX snippet.

Sorting

You can sort by using the arrows next to the Dimension or Measure.

Dimension filtering

Clicking on the magnifier next to a Dimension will allow you to filter by that

Dimension.

The filter window then allows you to select which available members you’d like to

filter by. Use the arrows in the middle to select required members.

For example, if you’ve selected Aired Day of Week, select the magnifier and you

can choose Saturday and Sunday to see results just for the weekend.

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Chart creation

From the table view you can use the Chart selection to turn your data into a chart.

There are a number of charts to choose from, select the one that best suits your

data.

Ad-Hoc Reporting Tool Toolbar

The toolbar allows you to carry out a number of tasks which the following section will

explain.

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Loading an existing report

There may be a number of queries already available with the Ad-Hoc Reporting

Tool. Select the folder icon to view.

This will open a list of queries, select the required query and click Open.

Saving a query

Once you have set up your Dimensions, Measures filters and sorts, you can save the

query to run it again at a later point in time. Select the save disk.

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Select the path where you want to save the query and type the query name in the

field, but leave the file path in place. Select Save.

Reset query

This will clear all Dimensions and Measures applied and allow you to start another

query from the beginning. This won’t affect the settings of any saved queries.

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Edit query

When you open a saved query the Columns, Rows and Filter fields are hidden and

the Dimension and Measure selector on the left hand side. By selecting Edit query,

these will re-appear. Any changes you make will not affect the saved query.

Run query and automatic execution

The automatic execution means that as soon as a Measure or Dimension is dropped

into the columns and rows fields the query will run. By selecting this button you can

turn off the automatic execution.

This means you can add multiple Dimensions, Measures and set filters before the

query is executed.

If you have turned off the automatic execution then use the Run query button to run

the query and return the data.

Hide parents

Hide parents will remove the total rows and columns from the parent members in the

result set.

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Non empty

Because of the size of the data being queried there may be a number of entries that

don’t have any values. The Non empty button is therefore enabled by default and it

hides the empty cells, if you toggle this button you will likely see a much larger result

set containing many empty cells.

Swap axis

Here you can pivot the entire result set 90 degrees. By clicking the Swap Axis button

you will move all the items on the Rows to the Columns axis and vice versa.

Show MDX

All the queries are written in the MDX query language. If you require the query being

used, then then selecting the button will display a window with the MDX being used

to query the database.

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Drill across on cell

Select the Drill across on cell button and then select the specific cell that you want

to drill across on. You’ll then be present with the list of Dimensions and Measures to

drill across by.

For example if the query shows the Unique Subscriber Count by Air Day and then

Programme, we can see how many unique subscribers watched ‘How I Met your

Mother’ on 24th July 2014.

By selecting the Drill across on cell button and then selecting the Unique Subscriber

Count against the programme, we can add the Dimension of Subscriber age. This

will then show the age groups of those unique subscribers who watch ‘How I Met

your Mother’ on 24th July 2014.

Drill Through On Cell and Export Drill Through on cell to CSV

Drill through allows you to see the underlying data in the query. Once you have run

a query, select this option and then click on the cell you want to drill through on. You

can then select the Dimensions and Measures you want in the drill through query

and the row limit. You'll then be presented with a popup window containing the drill

through data.

By selecting the Export Drill Through on cell to CSV button, you can export what

would appear in the popup window into CSV.

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Export as XLS, CSV or PDF

Use the Export button to export the current query results into XLS, CSV or PDF files.

Switch to MDX Mode

Once you have designed your query you can switch to MDX query mode. MDX

query mode allows you to customise the query by altering the MDX query itself.

N.B.: This is a one way switch, once you go into MDX mode you cannot get back to

the drag and drop mode with any changes you have made.

Full screen

Selecting full screen will present the query results in full screen mode.

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Graphing

Spark Charts

Spark charts are small bar or line graphs displayed on the result-set to help show

trends especially over time, design a query and select this option to see a small

chart plot the data points.

Basic Statistics

Basic statistics is a small statistics add-on that replaces the result set with a number of

statistics about the members on columns. Min, Max, Sum, Average and Std Deviation

are all covered.

Chart Types

The front end has a number of chart types, these are found by switching the mode

on the right hand sidebar from Table to Chart. You can then select between:

Bar

The bar graph uses bars to show comparisons among categories. One axis of the

chart shows the specific categories being compared, and the other axis represents

a discrete value. Multiple data sets bar graphs present bars clustered in groups of

more than one.

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Stacked Bar

The stacked bar graph is another type of bar graph where multiple datasets are

grouped together by stacking rather than by value

Bar 100%

This chart type displays multiple sets of data as stacked bars, and the cumulative

proportion of each stacked element always totals 100%. It is useful for measuring

multiple series as a proportion when the total values are very different, for example

because different numbers of people watch different programmes.

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Multiple Bar Chart

The multiple bar chart shows data in separate bar charts rather than grouping the

information together in a single chart.

Line

A line chart or line graph is a type of chart which displays the data points connected

by curved line segments and is useful for seeing changes over time.

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Area

The area plot is identical to the line plot but with the graph filled in.

Heat Grid

A heat map is a graphical representation of data where the individual values

contained in a matrix are represented as colours. It is useful for noting peaks in

larger sets of data.

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Insights Platform User Guide v1.4 January 2015

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Dot

The dot plot is displays each individual data point as a dot on a graph.

Waterfall

The waterfall chart is used to understand how an initial value is affected by a series

of intermediate positive or negative values. The initial and the final values are

represented by whole bar, while the intermediate values are denoted by floating

bars. The bars are color-coded according to the different data sets.

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Pie

The pie charts show each individual data series as a pie chart.

Export

You can use the export menu on the right hand sidebar to select from

a number of different export types, PDF, JPEG, PDF and SVG.