geniusme : inspiring business in the middle east ... consulting and training
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Genius Me ... Inspiring business in the Middle East through a range of consulting and training solutions that combine global ideas and practice with local insights and applications ...TRANSCRIPT
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geniusme
inspiring business
in the middle east
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Changing markets world changing… game changing … mind changing
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accelerating business performance accelerating talent development
making better ideas happen smarter and faster
• Brand development
• Portfolio optimisation
• Winning propositions
• Market visioning
• Future proofing
• Business strategy
• Strategic creativity
• Business innovation
• Solution development
• 3 levels, 40 modules
• New ideas, best practices
• Professional qualifications
• Energising leaders
• Building top-teams
• Rethinking futures
• Catalytic insights
• Provocative thinking
• Energising people
• CEO/Boards
• 3 day thinktank
• Brand teams
• 3 -6 month projects
• Creative teams
• 3x2 day workshops
• Executive teams
• 5 day retreats
• All managers
• 1 day to 1 year
• All managers
• One inspiring day
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game.changer
inno.lab
leaders.xt
cambridge.mla
genius.live
rethinking, refocusing and reenergising business
building stronger brands and winning propositions
seeing things differently, thinking different things
time away together to build a better future
the world’s best marketing development portfolio
brand.impact
geniusme
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geniusme
accelerating business performance
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Volatile, uncertain, ambiguous …
The pace of change is relentless economically,
socially, technologically and competitively.
Global and local , convergent and fragmenting,
expectations are high, trust is low …
How have you changed? As a business, and personally?
Are you fit and focused in the new business world?
New markets thrive, and others die. New business
models offer new opportunities.
Collaborative networks enable you to do more
than you ever imagined.
Three inspiring days for your leadership team to
rethink, refocus and reenergise
your business
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game.changer futureworld
How have our markets changed?
Who are the new thought leaders?
What are the technological possibilities?
• Open up
• Worldchanging
• Future worldviews
• Disruption drivers
• Border crossers
• Market visions
• Higher purpose
Day 1: Re-thinking
gamechange
betterplace What could be our iPod moment?
Where are the biggest opportunities?
How should we redefine our market?
What are our new imperatives?
Where should we focus our future?
How do we need to change?
• Reframing markets
• Game playing
• Growth engines
• Refocusing capital
• Transforming costs
• Connecting ideas
• New priorities
• Reinspired vision
• Commitment to future
• Platforms for growth
• Essentials and options
• Strategic framework
• Inspired leaders
• Close down
Day 2: Re-focusing
Day 3: Re-energising
Three inspiring days
helping your top team to
futureproof your business.
Challenging and provocative,
stretching and enlightened …
Seeing things differently, thinking different things …
Re-think your direction, re-focus your priorities, and
re-energise your leaders, your strategy and business.
Are you focused on the best opportunities?
Do you have the most effective business model?
Are you out-thinking your competitors?
What can you learn from Alibaba or Li and Fung? Are you
reshaping markets like Apple or Virgin, Zappos and Zynga?
Can you innovate like Samsung and Tata?
Do you even know what they are doing?
Will you make the world a better place?
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making better ideas happen faster
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IdeasInsightExploreStretchFocus
EvolveDeliver LaunchDefineDevelop EvaluateShape FuseCreateFrame
EvolveDeliver LaunchDefineDevelop
Outputs include:
1. Opportunity maps
2. Future scenarios
3. Parallel worlds
4. Customer insights
5. Ideas generation
Outputs include:
1. Context framing
2. Disruptive creation
3. Idea fusion
4. Evolutionary design
5. Concept evaluation
Outputs include:
1. Accelerated delivery
2. Value propositions
3. High impact entry
4. Delivery horizons
5. Managing the vortex
© GeniusWorks 2011
Prioritised markets
Clustered ideas
Emerging themes
Creative paradoxes
Target audiences
We started by seeking to clarify our
priority markets, target audiences,
and what mattered most to them …
We creatively generated over 1200 ideas stimulated by
customers, creative techniques and parallel markets …
We brought these
ideas together into 12
emerging themes
which began to create
visions of the future of
bathrooms …
… whilst we also
recognised some of
the big paradoxes
which nobody has
ever solved …
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Brand development that combines deep insights with detailed
analysis to create new brand meaning, structure and focus
• Optimising your brand portfolio for profitable growth
• Shaping your brand architecture for more impact
• Driving innovation in your brand and business
• Implementing strategies bold and creatively
Building stronger brands and winning propositions
brand.impact
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Global ideas and best practices … … local insights and applications
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geniusme
accelerating talent
development
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the world’s best marketing development portfolio
cambridge.mla
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Executive retreats for leadership teams …
time to think, to collaborate, to create
… time to build a better future
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Retreats are customised to the needs of
leadership teams, combining the challenges
and opportunities of leadership, strategy and innovation
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one inspiring day
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genius.live Examples of recent keynotes and events:
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new.ideas what next?
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new.ideas
how do you win in markets today?
• Brand leaders
• Value, power, potential
• Hot brands, rising stars
• Sharing new insights
• Creating ideas together
• Building local ideas bank
• New Market Leaders
• The 21C Marketer
• Gamechangers
• MarketingGenius 2.0
• Creative forums
• Leader roundtables
• Work in progress
• New books for 2012+
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brand.index
genius.books
what are the best new ideas?
who are the best brands?
ideas.exchange
• Global index
• Local rankings
how can I access the best new ideas?
• 200 case studies
• 150 presentations
• 100 articles
• 150 tools
• New global insights
• New best practices
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genius.brain
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inspiring case studies, global best practices …
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… stimulating new ideas, and practical application
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geniusme
genius works
Contact Hany Mwafy
Or find more information at
www.geniusme.net