Infomercials have been around since the beginning of picture television, but they have changed over the years. The genre of advertisement has been used in magazines and other re-sources, but infomercials are specifically used for users of television. These infomercials are used to advertise products in a creative and more deceptive way. Companies advertise their prod-ucts on television since almost everyone is within range of a television everyday. The more viewers who are exposed to the product, the more the company profits. Infomercials are very dif-ferent now than they were decades ago. Persuasion techniques and technology have improved overtime and the old infomercials were basic and to the point and most of the time "real". Now, however, deceptive techniques are utilized through technology to affect emotions of a viewers. The older infomercials were basically one person and/or product in front of a camera giving a ba-sic description. Infomercials have been enhanced over the years to directly affect viewers and consumers and are positive on the business side and are almost considered negative on the view-ers' side. The language is very persuasive and formal. Language is definitely a key factor in ad-vertising a product and influencing the consumer on the other side of the screen. Infomercials ap-pear to be a personal message to you, which makes you, the consumer, feel more connected to the product and company on a personal level; however, the relationship is a business/consumer relationship. Deception and persuasion is a key tool for companies' infomercials. Infomercials in the past attempted to persuade consumers, but the new idea was lacking important details. In-fomercials have been expanding each and every year and is continuing to expand. Every single infomercial that has been aired has had the same motives and goals, but the new information and technology has changed the way the end result is achieved.