Genre and RepresentationSaeed Moulai

Genre “A style or category of art, music, or literature” There are many different types of genres in music, and within

those genres there are even sub genres. They are useful because it can help to decipher and target certain

audiences depending on their likes and dislikes. My song, Spark by Fitz And The Tantrums, is part of the indie pop

genre. My music video is a performance video.

Representation of Young People My music video contains 4 young teenage males, all four

between the ages of 16 and 18. Stereotypically, teenagers are represented as rebellious and

reckless, as well as being lazy. My music video matches the stereotypical view of teenagers quite

well, because they are singing along to a song which was in my target audiences eyes (see questionnaire), a rebellious song.

The message this music video puts across the theory of binary opposites with an “us vs them” feel, for teenagers against the world, possibly against adults who suppress them.

The above is a part of Levi-Strauss’ narrative theory.

Representation of Young People My music video is very stereotypical of teenagers in many

other ways too. One being through the use of costume, young people are

stereotyped as being up to do with style and fashion, and my actors match this through their costume.

This includes jeans, denim jackets and trainers which have brands such as Nike, Adidas and Puma.