Geo Pricing LabTesting Value Proposition

Survey Findings

Russian Market survey 1

IT-users (programmers mostly)- 740 responders• a) if they are cheaper than usual – 20 % (148)• b) if I can choose the price myself – 18% (132)• c) if its price will be based on the level of income of my

region / country – 36% (264)• d) if I can not find free ones (ex. torrents) – 26% (196)

Russian Market survey 2

Non-IT users – 69 responders• a) if they are cheaper than usual – 43% (30)• b) if I can choose the price myself – 13% (9)• c) if its price will be based on the level of income of my

region / country – 25% (17%)• d) if I can not find free ones (torrents) – 19% (13)

Brazilian Market

46 responders• The main finding here was that even people who don´t usually

buy digital products, would give it a try if the price was cheaper. Around 80% of the people.

• However, 50% would still downloading from the internet. They answered that only would buy products if they couldn´t find it available for free.

Indian Market

17 responders• if they are cheaper than usual - 68.80% (11) • a chance to fix the price myself 6.30% - (1) • if the money I pay will be used for charity 6.30% - (1) • not applicable 25.00% - (4)

Bulgarian Market

12 responders – 11 consumers and 1 artist• if they are cheaper than usual - 58% (7)• a chance to fix the price myself - 17% (2)• if the money I pay will be used for charity - 8% (1)• not applicable - 17% (2)

• It seems that the main reason for not buying licensed digital products/services is the price - too high for the consumer's budget.

• The consumers strongly believed that buying digital products/services is morally, because everyone's work should be paid off.

• If the price is cheaper than usual or the consumer can have a chance to fix the price by himself, he/she positively will buy the product/service instead to use a free one.

• Some people use free or open source alternatives

Conclusions