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Brand Fact Sheets

Did you know The Coca-Cola Company offers more than 400 brands in over 200 countries? Well, we do! From Inca Kola, asoft drink found in North and South America, and Samurai, an energy drink available in Asia; to Vita, an African juice drink,

and BonAqua, a water found on 4 continents, our product variety spans the globe

Brand Name: GEORGIA-old

Drink Type: Coffee

GEORGIA-old: A ready-to-serve canned coffee, GEORGIA'S flavor blends are a favorite among hard-working people.

Available in the following flavors: Almond Coffee Milk, Chocolate Coffee, Chocolate Coffee Milk, Cinnamon Coffee Milk,

Coffee, Coffee Milk, Coffee Milk Vanilla, Coffee Soy Milk and Guaraná Coffee.

Georgia (drink)

Cans of Georgia

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Georgia ( Jjia?) is the name of a popular brand of coffee-flavored beverages sold

by The Coca-Cola Company. It was launched in 1975 by Coca-Cola (Japan) Company, aJapanese subsidiary of the company. It has since expanded to markets in Singapore, South

Korea, India and Bahrain. Georgia enjoys the most success in Japan, where it is the highest-grossing coffee beverage. It is also the highest-grossing beverage by Coca-Cola (Japan)

Company. As of 2007, in Japan, Georgia's sales double the sales of Coca-Cola.[1]

Georgia is oneof many brands of Japanese Canned Coffee. Ironically, despite being produced by the Atlanta,

Georgia-based Coca-Cola company, Georgia coffee is not sold within Georgia. This is becausethere is simply no market for canned coffee in the United States.

[citation needed ]

Although there are many seasonal blends, Coca-Cola makes Original, Mocha Kilamanjaro, and

Emerald Mountain Blend year-round. The coffee can be enjoyed as a cold or hot beverage.

Here is a sample list of the Georgia blends:

y Georgia Coffee Original

y

Georgia Coffee Mocha Kilamanjaroy Georgia Coffee Emerald Mountain Blend

y Georgia Coffee Emblem Blend

y Georgia Coffee European Blend

y Georgia Coffee Royal Blend

y Georgia Coffee Platinum Blend

y Georgia Coffee Qualite Latte (for warm serving use)

y Georgia Max Coffee (Chiba, Ibaraki, Tochigi)

y Georgia Coffee Milk and Bitter

y Georgia Coffee Latte (Japan 2004)

y Georgia Coffee Latteno sugar added and low in calories

y Georgia Coffee Soy Latte

y Georgia Coffee Demitasse Rich

y Georgia Coffee Sweet Series White Chocolate

y Georgia Coffee Tasty (Kysh)

y Georgia Coffee Cafe Au Lait

In addition, Georgia Club Coffee was introduced in Singapore, and Georgia Gold coffee and teawere introduced in India in 2004.

GEORGIA Gold (India)

In India, GEORGIA Gold is part of the non-carbonated beverage portfolio of Coca-Cola

India[1]. Under this brand, beverages are dispensed from machines, but not in the canned format.The coffee is freshly brewed from roast beans with variants like cappuccino, caffe latte,

mochaccino, espresso etc.Other beverages that get dispensed from the same machine are teas like

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cardamom tea and hot chocolate. The brand in India also covers another machine that dispensesIced Tea (Lemon & Peach) and Cold Coffee.

[edit ] Advertising

In PlayStation Home, the PlayStation 3's online community-based service, Coca-Cola has placeda vending machine in Home that takes users to a space called the "Georgia Break Station". The

vending machine also distributes original avatar items and presents, along with "C-pons", digitalcoupons that can be used to get real drinks from real vending machines. This is to promote Coca-

Cola's Georgia series of canned coffee. The space is a lounge for users to sit and chat with twoin-lounge avatars that talk about the Georgia coffee. It will be available from September 7, 2009

to December 15, 2009.[2]

Coca-Cola to change strategy for Georgia brand

After Georgia, the tea and coffee brand of Coca-Cola, failed to meet the sales targets, the parent company is planning

to change the strategy for marketing this brand. Sources say the company will not market Georgia as a mass brand.

Georgia Gold, the top-end coffee label, will compete against the products offered by Café Coffee Day, Costa Coffee and

Barista.

Coca-Cola will not do any additional promotion of the Georgia tea brand. The company will also not increase the

number of vending machines through which Georgia tea and coffee are offered.

Product Safety & Quality

The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring

consistent product safety and quality -- from our concentrate production to our bottling and product delivery. We measure

key product and package quality attributes to ensure our beverage products in the marketplace meet Company

requirements and consumer expectations. Consistency and reliability are critical to our product quality and to meeting global

regulatory requirements and Company standards.

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