geolocation - gamification & street action
TRANSCRIPT
#PCMGEO - Masterclass
Gamification and Street Action
PCMGEO◦ Customer Retention◦ Establishing Authority◦ Lead Generation
PCM 7 Roads focus
GeoLocationGamification
Ambient Participation
Navigation◦ Map◦ Compass
Where is it?
The process of adding geographical identification metadata to various media such as a photograph or video, websites, SMS messages, QR Codes even Tweets.
GeoTagging
Find My Friends allows you to easily locate your friends and family from your iPhone, iPad, or iPod touch
Find My Friends How does this make
you feel? What is being tracked? What are the useful
applications? Privacy & Identity fears
The Global Positioning System - GPS
Where on Earth are you?
24 satellites 12,000 miles above us Constantly moving Solar Powered 1978 – 1994 Free to use
Navigation and Location
The use of game design techniques and mechanics to solve problems and engage audiences.◦ Levels / Progress Bar◦ Challenges / Competitions◦ Score Board / Rankings◦ Trophies / Achievements◦ Rewards / Collection◦ Mini Games◦ Check-ins
Gamification
Layers of the Web
The last decade was the decade of social.
The coming one will be the decade of games.
Hype Cycle
gartner.com
Happy hour (time sensitive) Loyalty stamps (collecting) Limited editions (rewards) Accumulated special offers (levelling up) Cut out coupons
Old ‘Skool’ Engagement
Personal Computers Electronics Smart Phone
New Tech Engagement
DevHub, increased the number of users who completed their online tasks from 10% to 80% after adding gamification elements. playgen.com
Environment Health Design Mobile Marketing
Magic of Gamification
The Worlds Deepest Bin
gamification.org
GeoTagging QR Codes – Quick Response MIR – Markerless Image Recognition
Smart Phone
The part in a stage production, generally Pantomime where the characters engage directly with the audience. Even getting them up on stage.
Audience Participation
The idea behind Ambient Participation is to actively engage your audience or customer base while they are not directly engaged in purchasing your product or services.
Ambient Participation
Rocket Science!
NASA has made one giant leap for a national governmental agency. A mobile-based scavenger hunt through Gowalla. http://on.mash.to/bNQpeW
Gowalla is now about building stories and about travel. http://bit.ly/v37uwT
Stories are built around your friends’ check-ins and behaviour, showing users when their friends have done something interesting together.
Cautionary Tale
Ambient Participation Gowalla Foursquare Footfeed SCVNGR Dokobots
Foursqaure iPhone Android Blackberry Nokia
Search for a location Create new spot Claim your venue Set up a page Add special offers Start Campaigns Share
Plant your flag : Geo-location
Your Thoughts◦ Gamification◦ GeoLocation
FourSquare mobile app FourSquare chrome app Create and Connect Locate yourself Plan of Action
Down to Business
#PCMGEO - Masterclass
Caron Lyonwww.pcmcreative.co.uk
@pcmcreative