georama: chicago ama's evening with experts 10-7-14 event: creating a customer centric mobile...
DESCRIPTION
Georama teamed up with United Airlines in a marketing mashup that focused on customer centric mobile strategizing at Chicago AMA's Evening With Experts event Oct. 7, at 1871.TRANSCRIPT
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Highly Connected (across multiple devices)
Overwhelmed (lots of brands vying for their attention)
New level of expectations
Today’s Customer
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The basics (fast, easy, appealing, etc.)
+ Differentiate (incremental vs significant)
Personalize (simple vs advanced)
Wow factor
Measure| Learn | Improve
To Stand Out
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Georama is an interactive travel discovery platform. We provide SaaS solutions to hotel groups, airlines, tourism organizations, and
more. We will soon be launching a new B2C play as well.
What is Georama?
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Plan-Book-Share on a Map
Where We Started
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Personalized vacation recommendations based on interests and preferences
Our Pivot
Georama’s virtual experiences solution provides the ability to virtually explore a destination in real-time via a guide.
Our Latest Product
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External Example
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• Several applications (travel inspiration, campus tours, more) • Differentiated product • Real-time, personalized marketing (in a visual way) • Buzz worthy • Big social impact
Result
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For Clients: • Live marketing • Direct customer interaction • Brand engagement • New insights • Unique video content
For Users: • Unique experience • Engaging/fun • Highly personalized • Helpful for planning • Cost savings
Marketing as a Startup
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Low or no budget Organic Marketing (Social Media, SEO, Content
Marketing, PR)
Georama Facebook Example
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• Focus on curation
• Photos/visuals are key
• Questions versus comments
• Change it up (inspire, surprise, educate)
• Measure and adapt
Our Facebook Learnings
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Thank You!
www.georama.com
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www.facebook.com/georama @GeoramaTravel
Nihal Advani Founder & CEO