Geo�rey Campbell  

geo�@geo�campbell.com  

Boston, MA  

 

Experience  

Harvard University (Cambridge, MA)  

Marketing Automation Coordinator  

5/2019 — Present  

 

• Develop, implement, and optimize enrollment marketing campaigns to  

grow applicant pool and improve conversion to enrollment to meet or exceed  

enrollment and revenue goals for Harvard Business School Online  

• Manage HubSpot marketing operations including campaign creation and  

execution including target selection, list segmentation, email creation,  

work�ow development, reporting, and performance optimization  

• Collaborate on scaling and e�ciency initiatives including Salesforce to  

HubSpot data model improvements as technical administrator for HubSpot  

Marketing Hub Enterprise  

• Improve marketing automation system design and administration  

• Establish and manage relationships with 3rd party vendors  

• Develop, implement, and maintain technical processes for database  

management  

OHO Interactive (Remote)  

Google Analytics Consultant  

9/2018 — 5/2019  

 

• Provided web analytics, customized tracking, and cross-platform reporting  

services for higher education clients  

• Optimized Google Analytics and Google Tag Manager con�gurations  

• Created and edit live data visualizations using Google Data Studio  

• Created ad-hoc custom reports  

Education  

 

S.I. Newhouse  

School of Public  

Communications at  

Syracuse University    

Master of Science  

Public Relations  

2013  

 

Mount Allison  

University  

 

Bachelor of Arts,   

with Honors  

International Relations  

2012  

 

Certi�cations   

and Skills    

• Digital Analyst  

(CXL Institute Certi�ed)  

• Google Analytics (CXL  

Institute and Bounteous)  

• Advanced Google Tag  

Manager (CXL Institute and  

Bounteous)  

• Conversion Rate  

Optimization (Optimizely)  

• Marketing Automation  

(HubSpot Marketing  

Software Certi�ed)  

• Data Visualization  

(Certi�ed Tableau Desktop  

Specialist)  

 

 

Geo�rey Campbell  

geo�@geo�campbell.com  

Boston, MA  

 

Illinois Institute of Technology (Chicago, IL)  

Assistant Director of Enrollment Marketing Analytics and Strategies    

8/2017 — 8/2018  

 

• Developed, implemented, and managed a marketing and communication  

plan for the recruitment and enrollment of undergraduate students  

• Served as the liaison between undergraduate admission and campus  

departments to source/create/edit content for marketing materials  

• Managed digital partnerships to attract and convert web visitors  

 

American University (Washington, DC)  

Assistant Director, Communications & Marketing 1/2017 — 8/2017  

Web Content & Marketing Coordinator 6/2016 — 12/2016  

 

• Reported to the Dean of the School of Professional & Extended Studies as  

interim director of the School’s marketing department (7/2016 — 8/2017)  

• Directed digital enrollment marketing strategy (paid advertising, email,  

social media, and web content) for a dozen undergraduate, graduate, and  

executive education programs  

• Oversaw the redesign and ongoing improvement of the School’s websiteBo  

• Supervised a full-time Coordinator, one part-time sta� member, and two  

student workers  

• Surpassed budgeted enrollment goals for the executive coaching program  

by 67% by e�ectively managing AdWords  

• Saved $10,000 in FY18 while improving the entire School’s email  

marketing e�ectiveness by sourcing and implementing a new email vendor  

• Earned a promotion to Assistant Director after six months  

 

• HTML/CSS/JavaScript  

• Search Engine Optimization  

(Moz)  

• CMS (WordPress, Drupal)    

• Digital Advertising  

(Google Ads Certi�ed)  

• Salesforce CRM  

• Email Marketing  

 

Publications    

Council for  

Advancement and  

Support of Education  

(CASE)  

CURRENTS    

How website analytics and  

inbound marketing helped  

Friends’ Central School  

improve customer  

experience, streamline sta�  

work�ow, and achieve  

enrollment marketing goals  

 

Professional  

Development    

Salesforce Trailhead    

Reports & Dashboards  

Specialist Superbadge