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© 2007 ESRI Geoinformatik GmbH Potential commercial applications Georg Börner / Axel Schaefer con terra GmbH, Münster / ESRI Geoinformatik GmbH

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Page 1: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

© 2007 ESRI Geoinformatik GmbH

Potential commercial applications

Georg Börner / Axel Schaefercon terra GmbH, Münster / ESRI Geoinformatik GmbH

Page 2: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH2

Content

ObjectivesMethodInventory FormStatus QuoPreliminary AnalysisNext StepsCase Study: ArcWeb Services

Page 3: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH3

ObjectivesWork package Description:„… Analyse the market in terms of potential applications…“„… Provide a detailed description of user and business

requirements…“Task Description (2.2):„… Compile and describe potential commercial

applications…“Check existing applications (who make use of gazetteerfunctionality - in the broader sense)Analyse & evaluate these results in order to deriverequirements for the egn service (content, quality)To provide input to other work packages

Page 4: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH4

Method / Inventory FormSurvey within the egn project consortiumInventory form was developed

Basic information: Name, Operator, DescriptionSector information: public / privateInformation about the business model /commercial aspectInformation about the Platform / MediumWeb-Address and Screenshots (if possible)Gazetteer Information: Database, Service, Name Attributes, Accuracy, Completeness, Variants, Service Level

Inventory form was sent to the consortium members in order to gain a wide range of existing applications

Page 5: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH5

Status Quo19 Applications are documented in the inventory (not reallyrepresentative)No input from consortiums partners recieved so farWhat we have:

Web-Map applicationsWeb Catalogue ServicesDesktop-GISRoutingBusiness-Finder

What we do not have:CD-ROMMap / Atlas-Production…

Page 6: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH6

ArcMap and external GazetteerGazetteer and map containdifferent attribute data

Gazetteer: typical (name, type, description, rank…)Map: project specific (area, population, income…)

Projects take use of project-specific attribute data.Potential conflict: project-specific attribute data / additonal name attributes byEGN-Service

Page 7: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH7

Forest-GIS (FGIS_online)Gazetteer search catagoriesused:

Administrative UnitsForestal Units

Forestal Units have to beconsistent with thematicdata of the operatorOperator derives forestalunits from time to time fromhis own thematic dataExternal Gazatteer Services (geonames.org) planned -only for additional use!

Page 8: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH8

EGLV Intranet ViewerGazetteer search catagoriesused:

Waterbodies / SectionsSewage PlantsPumping Stations

All with several additional nameattributes!

Very high quality requirements:Consistency with own thematicdataDaily updates

ArcSDE Server ProcessesAdditional use of external, commercial Address-Information planned

Page 9: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH9

Address-Finder dataAddress data in mostapplications neededAddressfinder interfaceneeded (street, house-number, city)

Addresses vs. Places

Page 10: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH10

Preliminary AnalysisMost commercial applications make use of their ownGazetteer Service & Database – the use of external Services isnot very popular yetThe most common search catagories are:

Complete address information (!!!)Administrative units

Other search catagories or additional attributes are rarelyused. If used, they are derived from own thematic data of theoperatorIn most cases, additional attributes are a part of thematic dataand no part of the gazetteer data. Gazetteer search is entrypoint to further GIS-ProcessingAccuracy

Point coordinates (Address information)Bounding-Box (all other units)

Page 11: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Preliminary AnalysisThe Update frequency is mostly not very high (annually)The Gazatteer Database always has to be complete in respectof the area covered by the projectOrthography can be catched up by the Application (Sounds like, Wildcards, …)Variant names are rarely used at the moment. Local, regional or nationwide applications do not need them. Applicationswith international focus use duplicated entries for different languages / or only in the originating language. But: Increasing need is expected (cross-boarder-acitivities, globalisation)Real commercial applications (e.g. vodafone) require a veryhigh service-level (performance, reliability, service-hours)

Page 12: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH12

Next Steps

We would like to „complete“ the inventoryInput from the consortium needed!Final Analysis

Page 13: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH13

ArcWeb Services (AWS)Service Oriented Architecture (SOA), providing „on demand“geodata- and geoprocessing-services, interfaces and applications.System-architecture: 99,9% reliability. Advanced hosting on different data-centers.Usage, clients and interfaces: Support of webbrowser, user-defined clients, mobile applications. Usage of APIs.Products: 4 product groups

free serviceschargeable servicesspecialized solutionsHosting of user-defined data and services.

Account and charging: serveral user-accounts. Charging by a well-defined, transaction-based accounting.

Page 14: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH14

ArcWeb Services: What is it?

Maps & Spatial Data

GIS Web Services

Ready-to-Use Applications

Available On-Demand 24/7Serving Millions of Maps per day ...

…to Hundreds of Online Applications

All Hosted at ESRI

Page 15: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH15

ContentStreetsShaded reliefPlace namesDemographyDOQQsTOPOSatellite ImageryWeatherTrafficMore…

Page 16: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH16

CapabilitiesMappingQueryProximity SearchGeocodingRoutingGazetteer SearchReportsMore…

Page 17: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH17

Hosting: AWS Data CentersProfessional Data CenterHighly secureExtremely redundant (failsafe)Utility computing model

Page 18: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Searching for data by attribute queriesPlaces: LondonPoints of interest: DisneylandAddresses: 380 New York St, Redlands CABusiness names & categories: PizzaPhone numbers: 909 793 2853Cell phones: by providerDomains & IPs: www.esri.com

Page 19: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH19

Accessing ArcWeb Services

Access by SOAP, OGC OpenLS, ArcWeb Explorer JavaScript, REST, or the J2ME Mobile ToolkitAccess by standard Web browser or ArcGIS Desktop products.Access by developed applications

Authentication system to validate access to its services and data.

Page 20: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH20

Access free SOAP Service PlaceFinder

Page 21: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Authentication to services and dataValidate access to servicesand dataAcquire time-limitedauthentication token.WS-Security 1.0 compatibility

Page 22: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH22

ArcWeb Business ModelSimple Pay-as-you-Use Business ModelBuy blocks of 100,000 Credits

Page 23: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH23

Four categoriesPublic Services

Free to individuals and developersFor non-commercial use

Commercial ServicesFor Government and CommercialSimple Pay-as-you-Use Business Model

Hosted ServicesOutsourced Enterprise GISESRI hosts the Application you build on ArcWeb

Focused SolutionsComplete solution based on project specific services and data.

Page 24: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH24

ArcWeb Public Services: for non-commercialuse

Subset of ArcWebCommercial Services

Free APIs & ApplicationsUnlimited Access for:

Developers Individuals

2D Maps3D Globes

Page 25: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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ArcWeb commercial services: full data and service use

Full set of data and services.500 terabytes of data.Continually updated.Free API and applications.

For GIS-Professionals, developers and serviceproviders (ASP).To build up own solutions in intranet or internet.Transaction based credits.

Page 26: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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ArcWeb managed services: for outsourcedEnterprise GIS

Maps & Spatial Data

GIS Web Services

ApplicationsCustomer Applications are hosted at ESRI

Mobile

DesktopWeb

Web

Page 27: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH27

ArcWeb focused solutionsComplete solutions basedon specific services and data.

BOA: business analystonlineMap Studio for homelandsecurityMap Studio for mediaFlood map report

Page 28: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH28

Summary

Free and commercial servicesFree services contain a subset of data and services.Commercial services uses full set of data and services.Own data, services and applications can be outsorced bycustomer.

Open APIs for different accessesDesktop based and web-based

Credit based paymentGranular for the several services and data.

Page 29: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH29

What a Gazetteer does…

Search for a name.View it in the map.

Page 30: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH30

Gazetteer Workflow

Gazetteer mostly for beginning of geoprocessing process.address-based search for accurate placementplace-names for approximate placement

Other way round for location based servicesWhere am I?

Find a Place

Gazetteerservice

Do somethingon that place

Map

Page 31: Georg Börner / Axel Schaefer - EuroGeographics workshop... · Georg Börner / Axel Schaefer con terra GmbH, ... Case Study: ArcWeb Services. 2007 ... Disneyland Addresses: 380 New

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Potential commercial applications© 2007 ESRI Geoinformatik GmbH31

Gazetteer part of a service architecture

Location basedservicesGazetteer,Address Finder,„reverse“ Gazetteer

Connection fromname to coordinate

Feature ServiceFilter requests to attribute data

Connection to attribute data

Map ServiceMaps, Globes

Connection to rendered mapimage or globe

GeoprocessingAnswers to specificspatial topics

Connection to tasks