georges river council lunar new year festival 2019 · 2019-06-10 · georges river council lunar ew...

GEORGES RIVER COUNCIL LUNAR NEW YEARFESTIVAL 2019

THE YEAR OF THE PIG

Saturday 2 February 2019Forest Road, Hurstville

2 Georges River Council Lunar New Year Festival 2019 Sponsorship

What does the Year of the Pig mean for you?

2018 will see the celebration of the pig, the twelfth of all zodiac animals. If you are born in one of these years: 1935, 1959, 1971, 1983, 1995 and 2019 your zodiac animal is the Pig.

According to the Chinese zodiac, the year of 2019 is the “Year of the Earth Pig,” a year of fortune and luck. 2019 is a great year to make money and a good year to invest. An auspicious year because the Pig attracts success in all spheres of life. When the Pig has an idea in mind, the Pig knows exactly how to optimise his organisation to achieve his project successfully.

Lunar New Year is one of the oldest and most important celebrations in Asian culture. The Lunar New Year commences on the first new moon of the New Year and continues for 15 days. It is a time for family reunions, to bid farewell to the old year and pray for good harvests, fortune and health in the coming year.

The Georges River Council Lunar New Year Festival will be jam-packed with a range of events celebrating Lunar New Year and the diversity and harmony of the Georges River community. Thousands of residents will enjoy street fairs, workshops, exhibitions and activities that showcase the diverse way in which Asian cultures celebrate this very special time of the year.

Lunar New Year presents many exciting opportunities for sponsors to be a part of a larger and more vibrant festival program. You can promote your brand to thousands of people before and during the event, and positively engage with the broader community. It is expected that tens of thousands of people will enjoy the quality celebrations on offer.Council representatives look forward to discussing the following sponsorship options with you.

Lucky symbols for Year of the Pig

Lucky numbers: 2, 5, 8 and numbers containing them (like 25, 58)Lucky days: the 17th and 24th of every Chinese lunar monthLucky colours: yellow, gray, brown and goldLucky flowers: hydrangea and daisyLucky direction: east and southwestLucky months: the 2nd, 7th and 11th Chinese lunar months

Georges River Council Lunar New Year Festival 2019 Sponsorship

See your business and brand stand out to thousands in the Georges River Community.

The 2019 Program will include

Summer Events Media LaunchWednesday 21 November 2018Georges River Council will announce the 2019 summer events program and sponsors to print and television media, including Sydney’s most popular Chinese newspapers.

Hurstville Lunar New Year Street FestivalSaturday 2 February 2019Forest Road in Hurstville will be transformed into a dynamic street fair with non-stop entertainment, food and market stalls, traditional lion and dragon dances, cultural performances and much more.

Cultural workshops, exhibitions and activitiesThroughout January and FebruaryEnjoy a fun and fascinating range of workshops, exhibitions and activities that highlight and celebrate this very special time of year.

Sponsorship information and key dates:

Sponsorship can be financial, in-kind or we can tailor an agreement to suit your business needs.

Due to promotional and printing deadlines, to receive full sponsorship benefits, a signed agreement must be submitted by 5.00 pm Friday 26 October 2018

After Friday, 26 October 2018 all sponsorship benefits apply with the exception of benefits involving the inclusion in the Community newsletter summer edition and the 2019 Georges River Council Summer Events Media Launch.

Lunar New Year Sponsorship opportunities close Monday 17 December 2018

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Media coverage

The 2019 Georges River Council Lunar New Year Festival will receive media coverage across:

Australian New Express DailySydney Chinese DailyFortune Weekly MagazineSing Tao DailyThe St George and Sutherland Shire Leader (St George Edition)TVB AustraliaSBS Radio2AC Radio2CR Radio2OR Radio

5Georges River Council Lunar New Year Festival 2019 Sponsorship

WHO WE ARE

Georges River’s diverse cultural demographic

Our sponsors receive exposure to a diverse cultural demographic that makes up the Georges River Local Government Area, with a population of over 150,000 residents across Council’s five wards.

48.8% (24,699) of our 50,656 households

are either couples or single parents with

children, compared to 42.2% for NSW

Having a larger percentage of families with children guides us

in holding family friendly and children

specific events

Our rich cultural diversity informs

events that target a large part of our

community

Top 5 Countries of

Birth

Australia 49.8% China 16.1% Nepal 3.3%

Hong Kong 2.5% Greece 1.6%

Top 5 Ancestries

Chinese 27.8% English 16.3%

Australian 15.5% Greece 7.4%

Irish 5.9%

Our sponsors receive exposure to a diverse cultural demographic that makes up the Georges River Local Government Area, with a population of over 150,000 residents across Council’s five wards.


SPONSORSHIP PACKAGES

Principal Sponsor$15,000 + GST - One package available

Benefits of becoming our Principal Sponsor

• A series of leveraging ideas specificallytailored to your business, designed toenhance your engagement with ouraudience

• Naming rights to the 2019 Georges RiverCouncil Lunar New Year Festival main stage

• Naming rights to the 2019 Georges RiverCouncil Lunar New Year Festival mainentertainment program

• Acknowledgement as the Principal Sponsorof the Georges River Council Lunar NewYear Festival at the official opening of the2019 Summer Events Media Launch

• Five (5) invitations to the official 2019Summer Events Media Launch

• Your organisation’s name included in allverbal and written promotion of the eventincluding advertising, media releases,banners and speeches (excludes culturalworkshops, exhibitions and activitiesprogram)

• Acknowledgement of your organisation asthe Principal Sponsor in the Communitynewsletter, which is distributed toapproximately 45,000 households in theGeorges River Local Government Area

• At least three (3) posts on Council’s socialmedia platforms acknowledging yourorganisation’s status as the Georges RiverCouncil Lunar New Year Festival PrincipalSponsor

• Website link and logo on the Lunar NewYear page on Council’s website from Friday26 October 2018 (in order of sponsorshiplevel and alphabetical order)

• Two (2) teardrop banners at the 2019Georges River Council Lunar New YearFestival (to be supplied by sponsor). Position

to be negotiated with Event Coordinator

• Key position of logo on banner within themain stage area at the 2019 Georges RiverCouncil Lunar New Year Festival

• Key position of logo on a 2019 GeorgesRiver Council Lunar New Year Street ParadeFloat

• Key position of company banner (up to 3mx 1m) displayed at a major intersection onForest Road

• Two (2) complimentary stalls (3m x 3m) atthe 2019 Hurstville Lunar New Year Festival.You may have either 2 separate stalls of (3mx 3m) or one (6m x 3m). Any additional stallswill be at the expense of the sponsor

• Acknowledgement of your organisationsstatus as Principal Sponsor at the officialopening of the 2019 Georges River CouncilLunar New Year Festival and an opportunityfor a three minute reply by sponsor

• Festival Program Event Maps enhanced withsponsor logos

• MC acknowledgements throughout the day

• Four (4) representatives and partners invitedto the official opening of the 2019 GeorgesRiver Council Lunar New Year Festival

• Four (4) invitations to the 2019 MayoralCelebrations and complimentary parkingspaces

• Large logo in the post-event ‘Thank You’notice in the St George and Sutherland ShireLeader

• Additional “Thank You” notice in ChinesePress

• Logo recognition at displays at CouncilLibraries and Customer Service Centres

• Access to Council photos taken on the day

• Reserved parking at the events

• Certificate of Appreciation

7Georges River Council Lunar New Year Festival 2019 Sponsorship Georges River Council Lunar New Year Festival 2019 Sponsorship

Major Sponsor$10,000 + GST

Benefits of becoming a Major Sponsor

• A series of leveraging ideas specificallytailored to your business, designed toenhance your engagement with ouraudience.

• Acknowledgement of your organisation’sstatus as a Major Sponsor at the officialopening of the Summer Events MediaLaunch

• Three (3) invitations to the official 2019Summer Events Media Launch

• Your organisation’s name included in allverbal and written promotion of the eventincluding advertising, media releases,banners, speeches (excludes culturalworkshops, exhibitions and activitiesprogram)

• Acknowledgement of your organisation’sstatus as a Major Sponsor in the Communitynewsletter, which is distributed approximately45,000 households in the Georges RiverLocal Government Area

• At least one (1) post on Council’s socialmedia platforms acknowledging yourorganisation’s status as a Major Sponsor


• A complimentary stall (3m x 3m) at the 2018Hurstville Lunar New Year Festival

• Acknowledgement of your organisation’sstatus as a Major Sponsor at the officialopening of the 2018 Hurstville Lunar NewYear Festival



• Two (2) invitations to the 2019 MayoralCelebrations and complimentary parkingspaces

• Your organisation’s Logo in the post-event‘Thank You’ notice in the St George andSutherland Shire Leader






Major Sponsor$7,500 + GST

Benefits of becoming a Major Sponsor

• A series of leveraging ideas specificallytailored to your business, designed toenhance your engagement with ouraudience.

• Acknowledgement of your organisation’sstatus as a Major Sponsor at the officialopening of the Summer Events MediaLaunch

• Three (3) invitations to the official 2019Summer Events Media Launch


• Acknowledgement of your organisation’sstatus as a Major Sponsor in theCommunity newsletter, which is distributedapproximately 45,000 households in theGeorges River Local Government Area

• At least One (1) post on Council’s socialmedia platforms acknowledging yourorganisation’s status as a Major Sponsor


• A complimentary stall (3m x 3m) at the 2019Georges River Lunar New Year Festival

• Acknowledgement of your organisation’sstatus as a Major Sponsor at the officialopening of the 2019 Georges River LunarNew Year Festival



• Two (2) invitations to the 2019 MayoralCelebrations and complimentary parkingspaces

• Your organisation’s Logo in the post-event‘Thank You’ notice in the St George andSutherland Shire Leader





Event Supporter$5,000 + GST

Benefits of becoming an Event Supporter

• Acknowledgement of your organisation’sstatus as an Event Supporter at the officialopening of the Summer Events MediaLaunch


• Two (2) invitations to the official 2019Summer Events Media Launch

• Acknowledgement of your organisationan Event Supporter in the Communitynewsletter, which is distributed toapproximately 45,000 households in theGeorges River Local Government Area

• At least one (1) post on Council’s socialmedia platforms acknowledging yourorganisation’s status as an Event Supporter

9Georges River Council Lunar New Year Festival 2019 Sponsorship Georges River Council Lunar New Year Festival 2019 Sponsorship

Media Partner $3,000 + GST

For Media Organisations Only. To be eligible for a Media Partner package, please submit an outline of your Lunar New Year Media campaign to the value of $3,000 or above with your request to become a Media Partner.

Please note, Council will only accept a Media Partnership if the benefit to the event can be clearly defined.

Benefits of becoming a Media Partner

• Acknowledgement of your organisation’sstatus as Media Partner at the officialopening of the Summer Events MediaLaunch


• Acknowledgement of your organisation’sstatus as an Event Supporter at the officialopening of the 2019 Georges River CouncilLunar New Year Festival

• One (1) of your organisation’srepresentatives invited to the Georges RiverCouncil Lunar New Year Official Opening

• Two (2) invitations to the 2019 MayoralCelebrations



• Logo in the post-event ‘Thank You’ notice inthe St George and Sutherland Shire Leader





• Your organisation’s name included in verbaland written promotion of the event includingadvertising, media releases, banners,speeches (excludes cultural workshops,exhibitions and activities program)

• An invitation to the official 2019 SummerEvents Media Launch

• Acknowledgement of your organisation as aMedia Partner in the Community newsletter,which is distributed to approximately 45,000households in the Georges River LocalGovernment Area

• Logo on the Lunar New Year page onCouncil’s website from Friday 26 October (inorder of sponsorship level and alphabeticalorder)

• Acknowledgement of your organisationsstatus as a Media Partner at the officialopening of the 2019 Georges River CouncilLunar New Year Festival

• MC acknowledgement throughout the day

• An invitation to the 2019 MayoralCelebrations

• Your organisation name in the post-event‘Thank You’ notice in the St George andSutherland Shire Leader


• Access to photographs taken by Council ofthe day


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CONTACT DETAILS For further information, please contact:Coordinator, Events and SponsorshipBridget KeatingGeorges River CouncilPhone: 02 9330 9424Mobile: 0409 012 873Email: [email protected]

georges river council lunar new year festival 2019 · 2019-06-10 · georges river council lunar ew...

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