Georgia State Council WebinarJuly 9, 2015

Phyllis Shurn-Hannah, SHRM-SCP Northeast Region Field Services Director

Rushe Hudzinski SHRM-SCP, SPHR, GPHRState Director Elect

Sally Roberts SHRM-SCP, SPHRState Director

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AgendaItem Presenter Position

Welcome Sally Roberts State Director

Roll Call Judy Spencer Secretary

Membership Update Paula Kitchens Membership Chair

SHRM Update Phyllis Shurn-Hannah Field Services Director

Student Membership Eunice Glover College Relations

State Conference Rushe Hudzinski State Director Elect

Government Affairs Sarah Lamar Legislative Director

Calendar Sally Roberts State Director

Best Practices/Updates Sally Roberts Open

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Roll CallJudy Spencer, SHRM-SCPSecretary

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Membership ChairPaula Kitchens, SHRM-CPMembership Chair

Paula P. Kitchens, PHRpaula.kitchens@youramfcu.orgP. O. Box 213089 - Augusta, GA 30917-3089706-854-6155 x 1250 or fax 706-261-1222

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SHAPE

Chapter Number Chapter Name Dec-14 Jan-15 Feb-15 Mar-15 Apr-15

Change from Dec

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% change from Dec

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Star/SuperStar Designation for

Month Chapter Size

Total # Mbrs in Chapter

# of Multi Members

# LMOs in Chapter

2015 Audit Month

Chapter Affiliation

%age2014 Excel

Award

0037 Athens Area SHRM 22 22 21 20 20 -2 -9.09% S 32 1 11 65.63% N/A

0043 Central Savannah River Area SHRM (CSRA) 112 111 105 104 101 -11 -9.82% L 403 2 300 25.56% Platinum

0070 SHRM-Atlanta 997 986 979 1,009 987 -10 -1.00% SM 2297 38 1,272 44.62% Silver

0112 The Savannah Area SHRM 107 106 101 100 99 -8 -7.48% M 218 7 112 48.62% Gold

0128 SHRM-Columbus Area 137 136 135 141 135 -2 -1.46% M 195 2 58 70.26% Bronze

0140 Greater Valdosta Area SHRM Chapter 28 28 27 25 26 -2 -7.14% M 135 3 106 21.48% N/A

0154 Middle Georgia SHRM 53 49 46 44 45 -8 -15.09% S 86 2 39 54.65% Gold

0157 Northwest Georgia SHRM 28 28 27 26 26 -2 -7.14% S 49 0 23 53.06% Silver

0239 West Georgia SHRM 25 24 22 24 24 -1 -4.00% S 71 3 44 38.03% N/A

0335 Laurens HR Assn. 19 20 20 20 19 0 0.00% S 37 0 18 51.35% N/A

0474 Golden Isles SHRM 19 19 19 19 19 0 0.00% S 28 2 7 75.00% N/A

0520 Greater Rome Chapter 26 26 26 26 25 -1 -3.85% S 87 2 60 31.03% N/A

0588 Statesboro Area SHRM 18 18 19 19 18 0 0.00% S 51 3 30 41.18% Silver

0622 Greater Henry Cty Chap.of SHRM 49 48 46 40 39 -10 -20.41% S 93 2 52 44.09% N/A

0623 Southwest GA SHRM/Albany 30 30 30 30 30 0 0.00% S 46 1 15 67.39% Silver

0624 Foothills of Georgia 45 43 44 44 43 -2 -4.44% S 52 2 7 86.54% Gold

0736 Thomasville Area SHRM 23 24 24 24 23 0 0.00% S 46 1 22 52.17% N/A

0739 Allatoona SHRM 24 23 23 23 23 -1 -4.17% S 46 5 18 60.87% N/A Grand Total 1,762 1,741 1,714 1,738 1,702 -60 -3.41% 3,972 76 2,194 44.76%

~ Chapters must meet their current minimum chapter affiliation standards in order to be eligible for Membership Star or SuperStar recognition and Chapter Financial Support Payments (CFSP). ~ This report represents SHRM members in chapter’s only, primary designation, NOT total chapter membership. ~ Primary designation denotes chapter members, belonging to more than one chapter that designate the particular chapter as primary. SHRM members can only designate one primary chapter. ~ CFSP is based on the number of professional/general/associate SHRM members primarily coded to the chapter at the end of the payment period.

GEORGIA Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Chg 2014 % chg In Chap %age SHRM Members in Chapters 1,762 1,741 1,714 1,738 1,702 -60 -3.41% 22%

SHRM Members At-Large 5,680 5,850 5,860 5,967 5,901 221 3.89% 78%SHRM Members in State 7,442 7,591 7,574 7,705 7,603 161 2.16%

negative0 - 2.99% Star

COLLEGE RELATIONS 12/31/14 4/30/15 3% + SuperStar# of Student Chapters 4 4# of Members in SHRM Student Chapters 120 104# of SHRM Student Members At-Large 634 682# of Total SHRM Student Members in State 754 786

SCORECARD INFORMATION

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Paula Kitchens SHRM-CPMembership Focus

Confirming your membership numbers with SHRM – Value: revenue & impacts your SHAPE: What

is the $ amount chapters receive for each SHRM member?

 Ways to Recruit Members– Request At Large List: How to find the form

and appropriate use

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Phyllis Shurn-Hannah, SHRM-SCPValue of SHRM Membership

SHRM Update

– CLIF due 1 month prior to the end of your fiscal programming year

– 2015 Volunteer Summit, Washington, DC; November 19th – 21st

– CLIF/SCLIF December 1, 2015– Preferred Providers

Communicating the Value of SHRM Membership to your Chapter Members

– Tool kit on the VLRC

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What is ?

Understanding Your Value Proposition

Value is a Perception

“The message . . . is that no

company can succeed today by trying to be all things to all people. It must instead find the unique value it alone can deliver to a chosen market.”

Treacy and Wiersema, The Discipline of Market Leaders, page xiv

FEATURE

Continuing Education Programs

Certification Programs

Members-Only Discounts

Newsletter or eNewsletters

Monthly Magazine/Journal

Webinars

Face-to-face lunches/dinners/meetings

FEATURE BENEFITS

Continuing Education Programs Keeps you knowledgeable and relevant as a professional

Certification Programs Validates your capabilities

Members-Only Discounts Saves you $$$$$$$

Newsletter or eNewsletters Easy access to timely information

Monthly Magazine/Journal Covers the hottest topics and trends around <your profession> in your area

Webinars Convenient learning at your fingertips

Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems

FEATURE BENEFITS AVOIDANCE

Continuing Education Programs

Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals

Certification Programs Validates your capabilities Getting passed over for a higher position

Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else!

Newsletter or eNewsletters Easy access to timely information Wasting time searching for critical information

Monthly Magazine/Journal Covers the hottest topics and trends around <your profession> in your area Not being on top of major employer concerns

Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs

Face-to-face lunches/dinners/meetings

Networking with other professionals like you to discuss and solve common problems

Working in isolation on key issues that would benefit from multiple viewpoints

FEATURE BENEFITS AVOIDANCE EMOTIONAL DRIVERS

Continuing Education Programs

Keeps you knowledgeable and relevant as a professional

Missing out on essential knowledge for professionals Gain confidence in your abilities

Certification Programs Validates your capabilities Getting passed over for a higher position Becoming an authority in my field

Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else! Good steward of organization money

Newsletter or eNewsletters Ongoing access to timely information

Wasting time searching for critical information

Allows you more time to spend on the things that really matter

Monthly Magazine/JournalCovers the hottest topics and trends around <your profession> in your area

Not being on top of major employer concerns Being on the cutting edge of the profession

Webinars Convenient learning at your fingertips

Costs of travel, room and board for educational needs You can become an expert in a specific area

Face-to-face lunches/dinners/meetings

Networking with other professionals like you to discuss and solve common problems

Working in isolation on key issues that would benefit from multiple viewpoints

Making professional friendships that last a lifetime

How to Grow Prospective Members:

– Run a member-get-a-member promotion

– Encourage current members to bring a colleague

– Get in touch with lapsed members− Reach out to local universities

How to Grow Prospective Member List: Events and Promotions

– Invite local employment attorneys to speak

– Hold a value-driven webinar

– Partner with other local associations

– List your upcoming events online

– Consider changing the time of an event

Successful Practices

How to Grow Prospective Member List: Website and E-mails– Create an e-mail signup form/box.

– Encourage your current email subscribers to share your emails

– Include a “Subscribe” link

– E-mail Signature

How to Grow Prospective Member List: Social Media– LinkedIn messages. Search and message local HR professionals directly.

Be professional and be personal. – Share content on your social media pages and encourage sharing

Successful Practices

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PARTNERING CAN MAKE THE DIFFERENCE!!!!

External Organizations:

• Chamber of Commerce• NAAAHR• Hispanic MBA’s• Black MBA’s• Young Professional Organizations

Internal Organizations:• CLA’s• State Councils• Neighboring Chapters

Committee Members

• A committee is not just 1 person• Membership co-chairs

• Retention• Recruitment• At-Large

• The more committee members the better• Diverse committee members

• Age, race, disability, language, etc.

• Meetings: mix them up

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Eunice GloverCollege Relations Update

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State ConferenceRushe Hudzinski, SHRM-SCP

Exciting things are happening for YOUR Conference!

275+ Attendees Registered so far! Discounted Rate through August 15th. We have over 40 amazing presentations to review (which is

more than we anticipated) – some GREAT educational opportunities

Keynotes: Mark Byam, Andy Lorenzen, Marty Martenson, & Holly Aguilar

Complete Agenda will be posted by end of July Sponsors, sponsors, sponsors! The more we have the more

we can give you !! Please ask your business resource partners to be part of our event! Contact Sally or Rushe for sponsorship packets and information if needed.

Levels: $7500/ $5000/ $3500/ $1500/ $750/ $650 ( if returning)

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Now:– Coordinate Foundation Auction Item– Register for conference & hotel

Sunday, August 30– 9:30am Fortune Forty/Membership Meeting– 1:30pm State Council Meeting

Throughout Conference– Introduce Speakers– Ambassadors for Conference

Your Role at the State Conference

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Sarah LamarGovernment Affairs Committee

Missing A-Team Member3rd Congressional District – Lynn Westmoreland (Carrollton, Peachtree City,

Newnan, Griffin, LaGrange, north of Columbus)

DC Fly In

– Sept 15 - 16 Legislative Update

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2015 Calendar State Council Meetings

– Sunday August 30 1:30pm In Person at Conference– Thursday, October 8 9am Webinar

Government Affairs Calls 9:30am– August 20 – October 15– December 17

State Conference, Savannah– August 30, 31, September 1

DC Fly In– September 15 & 16

SHRM Volunteer Leader Summit

– Nov 19 – 31, DC