Different kinds of advertising:

-newspaper and magazine ads-posters and flyers-radio and TV-spots-internet

Very special ! = not all kinds useful for us Future customers our schoolmates Advertising is needed at our school

July 2012 – first steps to promote our product

Annual project week at our school at the end of the term

Comenius group introduced the idea of the schoolplanner

Flyer and PPP

After print presentation of final product Development of a poster and a PPP for our

school blackboards Advertising at our school homepage A short commercial spot

At final fair in April first edition offered

100 pieces More order

depends on the demand

Parents‘ evenings at the end of this school year Our first target group: - 10 year old students mostly from small schools - big school building - many new teachers and subjects - extra-curricular offers - calendar with exact dates for the terms, for holidays and special dates and events at our

school

- helps to identify with our school - no waste of paper – no unnecessary pages - not too heavy and voluminous for schoolbag every day - for one complete schoolyear - can easily be changed and produced for the following years - inspiration for our Comenius-partners?