THE AUSTRIAN PERSPECTIVE

A unique approach to sector support

Gertraud Leimüller - President of the Austrian Creative Industries Platform

“creativ wirtschaft austria”

www.creativwirtschaft.at

Austrian Creative Industries in numbers

● 36.000 companies = 10% of all companies in Austria.

● Staff (including self-employed persons) 127.041 = 4% of all persons employed

● Turnover of EUR 18.5 billion = 2.6% of BNP – more than tourism

● single-person enterprises (SPEs) is a characteristic: 63 out of 100 creative enterprises are self-employed

Source: FOURTH AUSTRIAN REPORT ON CREATIVE INDUSTRIES

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www.creativwirtschaft.at

Innovation Policy Approach

Ministry of economics

responsible body of the

initiative

evolve

Initiative to promote

innovation in the CI

Austrian economic

service/„impulse“ –

financial support for CI

cwa / WKÖ

Representations of

interests / networks &

professionalization

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www.creativwirtschaft.at

cwa - Measures

creativ wirtschaft austria (cws) is a competence centre for creative entrepreneurs and individuals and represents the interests of the Austrian creative economy country-wide since 2003

• Active shaping of the economic framework

conditions

• Austrian CI-reports and the commission of CI studies

• Concrete services, as publications, „creative

depot“, hotline, e.g.

• Developement of new instruments such as „Choch3“

(Education und networking)

• Networks: networking events such as „Exchange“,

platform for experts

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www.creativwirtschaft.at

CI - Network in Austria Social Network Analysis

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www.creativwirtschaft.at

Network & Institutions 2009

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www.creativwirtschaft.at

Netzwerk Design & Medien

www.netzwerk-design.at

Networks create Identity – Example 2 Expert Network Kreativwirtschaft

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www.creativwirtschaft.at

Networks create Identity – Example 2: Creative Community Coaching

● group-mentoring in a selected, continued peer group

● bottom up strategy- learning in the network

● professional accompaniment & interactive methods: role play, theatre-educational strategy

● user generated input - Inputs of external experts if it is necessary

✔ setup of stable networks

✔ strengthening of the entrepreneur„s personality & economic empowerment

✔ further developement USP & business idea

benefit

method

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