get a blog on your company site
DESCRIPTION
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!TRANSCRIPT
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
BlogsPresented by Whitney Tyson
1
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Overview
► Get One on Your Website► What to Write About► Get Your Staff Involved► Integrate Multi-Media► Tools► Use it for Your eNewsletter
2
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
WHY SHOULD YOU HAVE ONEGive your website a voice!
3
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Blog on Website
► Adds keywords to site► Improves SEO► Keeps your website
updated► Presents different types
of information► Drives people to your
website
4
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
WRITER’S BLOCK?Here are some ideas!
5
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What to Write About
► Company Announcements► Industry Updates► Future Events► Product Promotions► New Services► Commentary on Related Topics
6
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
TEAM EFFORTGet your staff involved.
7
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Get Your Staff Involved
► Each colleague has their own expertise, offers unique skills
► Shows the people behind the website
► Allows staff to participate with the company’s marketing efforts
► Gives variety to your blog► Spreads out the workload
8
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
ADD MULTI-MEDIAGive variety to your blog.
9
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Add Photos
► Gives your audience more visual information
► Lightens up your blog► Gives more of an
experience► Use logos, personal,
or purchased images
10
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How?
► Save image to your computer► Save it as a keyword
► Click where you’d like image to appear in blog before inserting it
► Click on image icon to insert the image
► Label & Re-Size► Insert into Post
11
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Add Videos
► Gives personality► Gives live coverage► Offers more
information► Shows off your
expertise► Humanizes your
business
12
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Add Audio
► Connect it to Podcasts► Add it to iTunes► People can listen to
information while they work
► Some people are better speakers than writers
► Footage of a live interview
13
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How?
► Obtain and copy embeddable link
► Go to “HTML” version of blog
► Click where you’d like to insert the media
► Paste embeddable link into post
14
Open “HTML” format!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
TOOLSWhat will make your life easier.
15
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Snag It
► TechSmith.com/download/snagit/ ► Screen Capture► Offers Free 30-Day Trial
16
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
WordPress► GrowSocially.com
► Use for our website► Can purchase different
themes
Blogger► AskNH.BlogSpot.com► NHGSA.BlogSpot.com► GSALife.BlogSpot.com
17
Free Blog Sites
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Stock.xchng► sxc.hu► Royalty-Free
iStockPhoto► istockphoto.com► Prices are usually $1/picture
18
Affordable Online Photos
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
► Hold down button on top of phone
► Then press the bottom button with the square on it
► Phone will automatically save image to its photos
► Email it to yourself
19
Capture Images with Your iPhone
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Tools for Recording Video
► Flip Camera
► Digital Camera
► Smart Phone
► Camcorder
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
USE IT FOR YOUR ENEWSLETTERUse what you already have!
21
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Merge Your Blog with Your eNewsletter
► Drives people to your website► People may explore
your website further► Recycle your content► Keeps it fresh► Prevents you from
scrambling for last minute content
22
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?
23
Social Media? I can help!