Get a clue . . . shift happens

Gordy PaceDirector of IT Communicati ons

The University of Montana

Missoula, Montana

Public unit of the Montana University System

14,200 students 800 faculty 1,300 staff

experience

“Experience is what you get right after you

need it.”-unknown

People of Earth . . .

A powerful global conversation has begun.

understandingattitude

opportunitydelivery

understanding

“It’s easy to be against

something you’re afraid of.

And it’s easy to be afraid of

something that you don’t

understand.”

- Seth Godin blog post, 9/29/08

“He has

mastered

marketing in the

Digital Age.”

— Business Week on Seth Godin, September 24, 2008

Seth Godin

“New Marketing .

. . insists on the

reinvention of

the entire

organization.”

“The art of marketing has

changed, but in too many

cases, the base of the

organization has not.”

- Seth Godin in Meatball Sundae

1. Direct communication and commerce between producers and consumers2. Amplification of the voice of the consumer and independent authorities3. The need for an authentic story as the number of sources increases4. Extremely short attention spans due to clutter5. The Long Tail6. Outsourcing7. Google and the dicing of everything8. Infinite channels of communication9. Direct communication and commerce between consumers and consumers10.The shifts in scarcity and abundance11.The triumph of big ideas12.The shift from “how many” to “who”13.The wealthy are like us14.New gatekeepers, no gatekeepers

Godin’s 14 trends

the groundswell is:

“A social trend in which people use technologies to

get the things they need from each other, rather than from

traditional institutions like corporations.” (and

Universities).

This is an important, irreversible, completely

different way for people to relate to companies and to

each other.

consequencesbalance of power has shifted

control (of your PR and marketing message) has been weakened and undermined

your brand is what your customers [prospects, students, faculty, alumni, donors] say it is

your employees are connecting online, building ideas and discussing your policies and priorities

The best PR people have always been connectors.

Blogging is the best connection tool ever invented.

April 2007www.wired.com/wired/archive/15.04

learn more

Common Craft – Explanations in Plain English http://www.commoncraft.com/

New Media Center Horizon Report http://www.nmc.org search “horizon report”

Educause – “7 things you should know about” series http://www.educause.edu/ search “7 things series”

7 Things You Should Know About pieces provide quick, no-jargon overviews of emerging technologies and related practices that have demonstrated or may demonstrate positive

learning impacts. Any time you need to explain a new learning technology or practice quickly and clearly, look for a 7 Things You Should Know About brief from ELI.

7 things you should know about . . .

1. What is it?2. Who’s doing it?3. How does it work?4. Why is it significant?5. What are the downsides?6. Where is it going?7. What are the implications for teaching

and learning?

attitude

“Fear is when you don’t know

what’s going to happen.

Dread is when you know

what’s going to happen and

there’s nothing you can do to

stop it.”

-Robert McKee

opportunity

Technology Think Tank

organizeJoe Crepeau Math faculty College of TechnologyTim Daniel Webmaster Administration & FinanceMary Engstrom Instructional Designer UM OnlineJudy Fredenberg Executive Director Research AdministrationTom Gallagher Computer Tech Faculty/Director College of TechnologyRandy Gottfried Presentation Technology Manager Information TechnologyJohn Greer Technology Director Mansfield LibraryBetsy Hawkins Director Human ResourcesShelly Hayler Director, Technology & Media School of EducationJoel Henry Professor Computer ScienceRick Hughes Professor/chair Media ArtsJed Liston Associate Vice President Enrollment ServicesKeith Lynip Director UM OnlineJesse Neidigh Technology Director Div. of Student AffairsGordy Pace Communications Director Information TechnologyShawn Clouse Director of IT Business Administration

organize

Think Tank brainstorming

plan

plan

blog

presentIT short courses – Fall 2008

when opportunity knocks . . .

Web 2.0attributes

User-generated content

Sharing and collaborating

Web as a computing platform

applicationsSocial networking

Blogs

Wikis

Virtual worlds

Social tagging

Syndication of content

Mash-ups

web 1.0 living in the suburbs

QuietSolitaryPrivateDisconnectedControlledHomogeneousSafe

web 2.0 living in the city

DynamicDiverseA little dangerousSerendipitousAuthenticMulticulturalPublic spacesUnique local character(s)

email

messaging

social tagging

syndication of content

mash-ups

delivery

sticky messages have 6 attributes

simplicity

unexpectedness

concreteness

credibility

emotions

stories

s

u

c

c

e

s

“. . . a simple drawing

on a humble napkin is

more powerful than

excel or PowerPoint. It

can help us crystallize

ideas, think outside

the box, and

communicate in a way

that other people

simply ‘get.’”

Thank you!

Old marketing:http://www.youtube.com/watch?v=oTcpWlL2V_o

New marketing:http://www.youtube.com/watch?v=-Hpjuh9MGfU