get back in the building - how to go from feedback to features (without losing your mind)

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Post on 17-Jul-2015

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  • Get back in the buildingHow to translate customer feedback into features (without losing your mind)

    Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy

  • Get out of the building - Steve Blank

  • But heres what Steve doesnt tell you.....

  • Getting out of the building is overwhelming.

  • Your users have a lot of problems.

  • Your users have really hard problems.

  • You think you need to fix everything.

  • But you need to fix the riskiest problems first.

  • Feedback --> Features

    1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.

  • 1. Capture feedback effectively

  • Get feedback regularly.1. CAPTURE FEEDBACK EFFECTIVELY

  • Get feedback as soon as you can communicate an idea.

    1. CAPTURE FEEDBACK EFFECTIVELY

  • Dont ask leading questions.

    1. CAPTURE FEEDBACK EFFECTIVELY

  • Record user feedback verbatim.

    1. CAPTURE FEEDBACK EFFECTIVELY

  • Dont forget to capture frequency.

    1. CAPTURE FEEDBACK EFFECTIVELY

  • 2. Synthesize

  • Group post-its by theme.2. SYNTHESIZE

  • Generate problem statements.

    2. SYNTHESIZE

  • Remove noise. 2. SYNTHESIZE

  • 3. Prioritize

  • Sort problems by frequency vs. impact.

    3. PRIORITIZE

  • Brainstorm solutions for problems most likely to kill your product.

    3. PRIORITIZE

  • Pick the easiest solution(s) & implement.

    3. PRIORITIZE

  • 4. Implement. Validate. Repeat.

  • Did the easiest solution fix the problem?

    4. IMPLEMENT. VALIDATE. REPEAT.

  • If so, solve the next problem thats most likely to kill your product.

    4. IMPLEMENT. VALIDATE. REPEAT.

  • If not, choose another solution and repeat.

    4. IMPLEMENT. VALIDATE. REPEAT.

  • Feedback --> Features

    1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.

  • Thank you!

    Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy