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Get back in the buildingHow to translate customer feedback into features (without losing your mind)
Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy
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“Get out of the building” - Steve Blank
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But here’s what Steve doesn’t tell you.....
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Getting out of the building is overwhelming.
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Your users have a lot of problems.
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Your users have really hard problems.
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You think you need to fix everything.
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But you need to fix the riskiest problems first.
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Feedback --> Features
1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.
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1. Capture feedback effectively
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Get feedback regularly.1. CAPTURE FEEDBACK EFFECTIVELY
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Get feedback as soon as you can communicate an idea.
1. CAPTURE FEEDBACK EFFECTIVELY
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Don’t ask leading questions.
1. CAPTURE FEEDBACK EFFECTIVELY
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Record user feedback verbatim.
1. CAPTURE FEEDBACK EFFECTIVELY
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Don’t forget to capture frequency.
1. CAPTURE FEEDBACK EFFECTIVELY
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Group post-its by theme.2. SYNTHESIZE
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Generate problem statements.
2. SYNTHESIZE
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Remove noise. 2. SYNTHESIZE
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Sort problems by frequency vs. impact.
3. PRIORITIZE
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Brainstorm solutions for problems most likely to kill your product.
3. PRIORITIZE
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Pick the easiest solution(s) & implement.
3. PRIORITIZE
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4. Implement. Validate. Repeat.
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Did the easiest solution fix the problem?
4. IMPLEMENT. VALIDATE. REPEAT.
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If so, solve the next problem that’s most likely to kill your product.
4. IMPLEMENT. VALIDATE. REPEAT.
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If not, choose another solution and repeat.
4. IMPLEMENT. VALIDATE. REPEAT.
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Feedback --> Features
1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.
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Thank you!
Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy