get back in the building - how to go from feedback to features (without losing your mind)

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Get back in the building How to translate customer feedback into features (without losing your mind) Lauren Gilchrist @lgilchrist Lovingly illustrated by Linda Joy @ljoy

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Get back in the buildingHow to translate customer feedback into features (without losing your mind)

Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy

“Get out of the building” - Steve Blank

But here’s what Steve doesn’t tell you.....

Getting out of the building is overwhelming.

Your users have a lot of problems.

Your users have really hard problems.

You think you need to fix everything.

But you need to fix the riskiest problems first.

Feedback --> Features

1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.

1. Capture feedback effectively

Get feedback regularly.1. CAPTURE FEEDBACK EFFECTIVELY

Get feedback as soon as you can communicate an idea.

1. CAPTURE FEEDBACK EFFECTIVELY

Don’t ask leading questions.

1. CAPTURE FEEDBACK EFFECTIVELY

Record user feedback verbatim.

1. CAPTURE FEEDBACK EFFECTIVELY

Don’t forget to capture frequency.

1. CAPTURE FEEDBACK EFFECTIVELY

2. Synthesize

Group post-its by theme.2. SYNTHESIZE

Generate problem statements.

2. SYNTHESIZE

Remove noise. 2. SYNTHESIZE

3. Prioritize

Sort problems by frequency vs. impact.

3. PRIORITIZE

Brainstorm solutions for problems most likely to kill your product.

3. PRIORITIZE

Pick the easiest solution(s) & implement.

3. PRIORITIZE

4. Implement. Validate. Repeat.

Did the easiest solution fix the problem?

4. IMPLEMENT. VALIDATE. REPEAT.

If so, solve the next problem that’s most likely to kill your product.

4. IMPLEMENT. VALIDATE. REPEAT.

If not, choose another solution and repeat.

4. IMPLEMENT. VALIDATE. REPEAT.

Feedback --> Features

1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.

Thank you!

Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy