get better business results€¦ · but what does it mean for you to have faster business...

24
Get Better Business Results Companies Running Oracle Hardware and Software Together

Upload: others

Post on 03-Sep-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Get Better Business ResultsCompanies Running Oracle Hardware and Software Together

Page 2: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Table of Contents

01 Oracle Applications Run Best on Oracle Hardware page 04

Running Oracle software on Oracle hardware frees up cycles to focus oninnovation, resulting in better performance, efficiency, and customerexperiences that positively impact the bottom line.

02 Retail: Seizing Opportunities in Digital Disruption page 12

Today’s retailers depend on integrated information systems that can deliverreal-time insights into customer behavior—and enable them to respondimmediately to market opportunities.

03 Communications: Responding to ChallengingCustomer Demands page 22

Savvy communications service providers see “digital turmoil” as an opportunityto penetrate new markets. They rely on IT to create engaging customerexperiences and to react quickly to new demands.

04 Financial Services: Transforming Markets with NewProducts and Services page 28

Financial institutions need secure information systems to comply withregulations and bring new services to market. Oracle Applications on Oraclehardware simplifies IT and enhances the bottom line.

05 High Technology: Innovating Across GlobalSupply Chains page 34

High-tech companies require visibility into sourcing, production, inventory,and forecasting systems to respond to shifting demands. A simplified ITenvironment liberates the IT staff to focus on innovation.

06 Oracle Hardware, Oracle Applications, Oracle Supportpage 42

Only Oracle offers the advantage of a fast, efficient, single-vendor solutionthat can automate the critical parts of your business. You can only get it here,because Oracle software runs best on Oracle hardware.

Resources page 46

Discover more information about Oracle Applications with Oracle systems,including written materials, multimedia assets, and links to websites.

Page 3: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Table of Contents

01 Oracle Applications Run Best on Oracle Hardware page 04

Running Oracle software on Oracle hardware frees up cycles to focus oninnovation, resulting in better performance, efficiency, and customerexperiences that positively impact the bottom line.

02 Retail: Seizing Opportunities in Digital Disruption page 12

Today’s retailers depend on integrated information systems that can deliverreal-time insights into customer behavior—and enable them to respondimmediately to market opportunities.

03 Communications: Responding to ChallengingCustomer Demands page 22

Savvy communications service providers see “digital turmoil” as an opportunityto penetrate new markets. They rely on IT to create engaging customerexperiences and to react quickly to new demands.

04 Financial Services: Transforming Markets with NewProducts and Services page 28

Financial institutions need secure information systems to comply withregulations and bring new services to market. Oracle Applications on Oraclehardware simplifies IT and enhances the bottom line.

Keep It Simple for ITLower operational costsLower TCO and increase ROILower riskBetter business continuityFaster, predictable deploymentsExtreme performance

Keep It Simple for Lines of BusinessBetter customer experiencesFaster time to marketMore innovationMore confident decisionsNew efficienciesHigher productivity

Oracle Software Running on Oracle HardwareSimplifies IT and the Business

The Applications

Oracle Applications running on Oracle hardware simplifies IT, allowing services to berolled out more quickly and freeing up IT personnel to focus on innovation. The resultfor LOB organizations such as finance, procurement, HR, customer care,manufacturing, sales, and marketing is the elimination of bottlenecks, the delivery ofmore-effective services to clients, and the freedom to devise new ways of performingbusiness functions.

Oracle E-Business Suite

Oracle E-Business Suite is a comprehensive suite of integrated, global businessapplications with hundreds of cross-industry capabilities spanning enterprise resourceplanning (ERP), customer relationship management (CRM), human capitalmanagement (HCM), and project management.

07Chapter 1: Oracle Applications Run Best on Oracle Hardware

It’s easy to see why a complete,

integrated hardware and software stack

engineered and certified to work together

can give you a better solution for your

business—especially when you know the

whole solution comes from Oracle.

What may be surprising is how fast,

efficient, and uncomplicated your IT

environment becomes when you run

Oracle Applications on Oracle hardware.

Chapter 1Oracle Applications RunBest on Oracle Hardware

Modern Business

S

It Makes Sense

ocial, mobile, analytics, and cloud aredisrupting business models as customer

expectations impact all aspects of youroperation. Legacy IT infrastructures don’thave an answer because old ways of doingthings are part of the problem. A new ITstrategy is needed that enables the businessto be responsive and current without blowingthe budget. Leading companies are allocatingas much as 50 percent of their budget toinnovation. Are you? Running OracleApplications on Oracle systems can help youget there.

Oracle Applications run best on Oraclesystems. That should come as no surprisewhen you realize Oracle engineers control theentire stack and can ensure the hardware,software, and everything in between are notjust integrated, but also tested and optimizedfor unprecedented performance and reliability.

04 Get Better Business Results

Page 4: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

It’s easy to see why a complete,

integrated hardware and software stack

engineered and certified to work together

can give you a better solution for your

business—especially when you know the

whole solution comes from Oracle.

What may be surprising is how fast,

efficient, and uncomplicated your IT

environment becomes when you run

Oracle Applications on Oracle hardware.

Chapter 1Oracle Applications RunBest on Oracle Hardware

Modern Business

S

It Makes Sense

ocial, mobile, analytics, and cloud aredisrupting business models as customer

expectations impact all aspects of youroperation. Legacy IT infrastructures don’thave an answer because old ways of doingthings are part of the problem. A new ITstrategy is needed that enables the businessto be responsive and current without blowingthe budget. Leading companies are allocatingas much as 50 percent of their budget toinnovation. Are you? Running OracleApplications on Oracle systems can help youget there.

Oracle Applications run best on Oraclesystems. That should come as no surprisewhen you realize Oracle engineers control theentire stack and can ensure the hardware,software, and everything in between are notjust integrated, but also tested and optimizedfor unprecedented performance and reliability.

04 Get Better Business Results

The Infrastructure

Oracle’s Engineered Systems

Oracle’s engineered systems are complete integrated systems infrastructures built onunified hardware, software, and networking components to ensure rapid deployment,extreme performance, and easier support. Each component has been carefullyintegrated with all the others—both internally within each rack of equipment and as aunified environment. This cohesive architecture reduces cost and complexity whileincreasing application performance and end-user productivity.

Oracle’s SPARC Server and Storage Portfolio

Oracle's SPARC servers provide industry-leading price/performance, along with thehighest levels of availability and security required for mission-critical applications.Comprehensive virtualization and systems management capabilities are built-in at noadditional cost. Oracle’s application engineered storage is coengineered with Oraclesoftware to accelerate applications, increase efficiency, and improve management.

Oracle Optimized Solutions

Oracle Optimized Solutions are designed, tested, and fully documented software andhardware architectures that are tuned for optimal performance and availability. Theyinclude complete configuration and parameter settings for all application, middleware,and database software, as well as hardware, networking, operating systems, andvirtualization components. Built with flexibility in mind, they can be deployed ascomplete solutions or easily adapted into existing environments.

09Chapter 1: Oracle Applications Run Best on Oracle Hardware

Measurable Business Results

Faster, Better, Simpler—for IT and forBusiness Managers

But what does it mean for you to have faster business processes, faster reportingcapabilities, and real-time access to business-critical data? What does it mean for yourIT team to have more time and budget to focus on innovation instead of just keepingthe lights on?

Oracle Applications running on Oracle hardware deliver better performance,efficiency, response times, and customer experiences—all of which positively impactthe bottom line.

For example, to improve data management, provide differentiated services, andenhance the customer experience, Safaricom implemented an integrated solution ofOracle E-Business Suite, Oracle’s Siebel Customer Relationship management, andOracle Business Intelligence Suite on Oracle’s Exadata Database Machine. Theresults? A real-time, comprehensive view of customers, reduced demands on datamanagement staff, and storage costs cut in half.

Most IT departments must contend with rising costs, shrinking budgets, overtaxedresources, underused assets, and inflexible systems. On average they spendtwo-thirds of their IT budgets just keeping the lights on, leaving little time or money forinnovation. Meanwhile, line-of-business (LOB) managers are often stuck with overlycomplex systems that lack the agility to respond to new market demands. Theselimitations can result in damaged reputations, missed revenue opportunities, reduceduser productivity, and a less-competitive business.

06 Get Better Business Results

Keep It Simple for ITLower operational costsLower TCO and increase ROILower riskBetter business continuityFaster, predictable deploymentsExtreme performance

Keep It Simple for Lines of BusinessBetter customer experiencesFaster time to marketMore innovationMore confident decisionsNew efficienciesHigher productivity

Oracle Software Running on Oracle HardwareSimplifies IT and the Business

The Applications

Oracle Applications running on Oracle hardware simplifies IT, allowing services to berolled out more quickly and freeing up IT personnel to focus on innovation. The resultfor LOB organizations such as finance, procurement, HR, customer care,manufacturing, sales, and marketing is the elimination of bottlenecks, the delivery ofmore-effective services to clients, and the freedom to devise new ways of performingbusiness functions.

Oracle E-Business Suite

Oracle E-Business Suite is a comprehensive suite of integrated, global businessapplications with hundreds of cross-industry capabilities spanning enterprise resourceplanning (ERP), customer relationship management (CRM), human capitalmanagement (HCM), and project management.

07Chapter 1: Oracle Applications Run Best on Oracle Hardware

Page 5: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Measurable Business Results

Faster, Better, Simpler—for IT and forBusiness Managers

But what does it mean for you to have faster business processes, faster reportingcapabilities, and real-time access to business-critical data? What does it mean for yourIT team to have more time and budget to focus on innovation instead of just keepingthe lights on?

Oracle Applications running on Oracle hardware deliver better performance,efficiency, response times, and customer experiences—all of which positively impactthe bottom line.

For example, to improve data management, provide differentiated services, andenhance the customer experience, Safaricom implemented an integrated solution ofOracle E-Business Suite, Oracle’s Siebel Customer Relationship management, andOracle Business Intelligence Suite on Oracle’s Exadata Database Machine. Theresults? A real-time, comprehensive view of customers, reduced demands on datamanagement staff, and storage costs cut in half.

Most IT departments must contend with rising costs, shrinking budgets, overtaxedresources, underused assets, and inflexible systems. On average they spendtwo-thirds of their IT budgets just keeping the lights on, leaving little time or money forinnovation. Meanwhile, line-of-business (LOB) managers are often stuck with overlycomplex systems that lack the agility to respond to new market demands. Theselimitations can result in damaged reputations, missed revenue opportunities, reduceduser productivity, and a less-competitive business.

06 Get Better Business Results

Why Consider an Integrated Hardware andSoftware Solution?

Better experience and faster service for customers andinternal users

Enable LOB management to react immediately to marketchanges by making the IT team more responsive and morefocused on innovation instead of maintenance

Focus IT on what makes you special to customers, your coreintellectual property

Offer access to business-critical data in real time

Enjoy “always-on” availability and reliable system security

Seamlessly deploy upgrades and orchestrate new rollouts

Manage the entire stack—applications, hardware,deployments, patches, upgrades, and more—from onemanagement console

11Chapter 1: Oracle Applications Run Best on Oracle Hardware

Oracle’s JD Edwards EnterpriseOne

Oracle’s JD Edwards EnterpriseOne applications provide an integrated suite ofcomprehensive ERP software that combines business value, standards-basedtechnology, and deep industry experience. JD Edwards EnterpriseOne includes morethan 80 application modules that streamline fundamental business processes in thecontext of industry solutions.

Oracle’s PeopleSoft

Oracle’s PeopleSoft applications include integrated, best-in-class HRfunctionality—from recruiting to talent management. PeopleSoft helps organizationslaunch new projects more quickly, use resources more effectively, and forecastworkforce needs more accurately. This proven suite of enterprise applicationsautomates essential functions for HR, finance, and supplier relationship management,so employees can focus on strategic business initiatives.

Oracle’s Siebel Customer Relationship Management (Siebel CRM)

Oracle’s Siebel Customer Relationship Management (Siebel CRM) applicationscomprise the world’s most complete CRM solution, helping organizations differentiatetheir businesses for maximum top- and bottom-line growth. Siebel CRM delivers acombination of transactional, analytical, and engagement features to manage allcustomer-facing operations and also offers solutions tailored to more than20 industries.

08 Get Better Business Results

The Infrastructure

Oracle’s Engineered Systems

Oracle’s engineered systems are complete integrated systems infrastructures built onunified hardware, software, and networking components to ensure rapid deployment,extreme performance, and easier support. Each component has been carefullyintegrated with all the others—both internally within each rack of equipment and as aunified environment. This cohesive architecture reduces cost and complexity whileincreasing application performance and end-user productivity.

Oracle’s SPARC Server and Storage Portfolio

Oracle's SPARC servers provide industry-leading price/performance, along with thehighest levels of availability and security required for mission-critical applications.Comprehensive virtualization and systems management capabilities are built-in at noadditional cost. Oracle’s application engineered storage is coengineered with Oraclesoftware to accelerate applications, increase efficiency, and improve management.

Oracle Optimized Solutions

Oracle Optimized Solutions are designed, tested, and fully documented software andhardware architectures that are tuned for optimal performance and availability. Theyinclude complete configuration and parameter settings for all application, middleware,and database software, as well as hardware, networking, operating systems, andvirtualization components. Built with flexibility in mind, they can be deployed ascomplete solutions or easily adapted into existing environments.

09Chapter 1: Oracle Applications Run Best on Oracle Hardware

Page 6: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Oracle’s JD Edwards EnterpriseOne

Oracle’s JD Edwards EnterpriseOne applications provide an integrated suite ofcomprehensive ERP software that combines business value, standards-basedtechnology, and deep industry experience. JD Edwards EnterpriseOne includes morethan 80 application modules that streamline fundamental business processes in thecontext of industry solutions.

Oracle’s PeopleSoft

Oracle’s PeopleSoft applications include integrated, best-in-class HRfunctionality—from recruiting to talent management. PeopleSoft helps organizationslaunch new projects more quickly, use resources more effectively, and forecastworkforce needs more accurately. This proven suite of enterprise applicationsautomates essential functions for HR, finance, and supplier relationship management,so employees can focus on strategic business initiatives.

Oracle’s Siebel Customer Relationship Management (Siebel CRM)

Oracle’s Siebel Customer Relationship Management (Siebel CRM) applicationscomprise the world’s most complete CRM solution, helping organizations differentiatetheir businesses for maximum top- and bottom-line growth. Siebel CRM delivers acombination of transactional, analytical, and engagement features to manage allcustomer-facing operations and also offers solutions tailored to more than20 industries.

08 Get Better Business Results

To compete effectively in this insight-driven, “always on” world, retailers need to knowwhat merchandise to order and when, how to get it in front of customers faster, whathas been bought in real-time, how to adjust prices immediately when sales slow, andhave the ability to understand all of this before the next season’s planning begins. Andby the way, this happens across all channels, from brick and mortar to on-line tooutlets and distributors. That requires a modern set of retail and back officeapplications designed for today’s retail business model running on a secure, highlyperforming IT infrastructure that easily captures, processes, consolidates, anddistributes the massive amount of sales and financial data generated today, inreal-time. Retailers need to quickly leverage customer information that is buried in themountains of data from mobile transactions, weblogs, social media, marketingdatabases, and customer systems. Only then will they be able to anticipate acustomer desire, present the most appropriate offer, and convert the desire into a sale.

Unfortunately many retailers are still trapped by aging merchandising and financialsystems running on legacy hardware. Their moves to address the new digital worldoften result in e-commerce applications that are bolted on but disconnected, unable toeffectively share information on promotions, inventory, and customers.

13Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Case Study: National Instruments

Read the Case Study

"Oracle Exadata Database Machine was a game-changer for our business intelligenceinitiatives, opening a new world of opportunity.... We saw a 15-fold to 30-foldimprovement in reporting speed."

— Paul Franco, Business Intelligence Manager, National Instruments

10 Get Better Business Results

Why Consider an Integrated Hardware andSoftware Solution?

Better experience and faster service for customers andinternal users

Enable LOB management to react immediately to marketchanges by making the IT team more responsive and morefocused on innovation instead of maintenance

Focus IT on what makes you special to customers, your coreintellectual property

Offer access to business-critical data in real time

Enjoy “always-on” availability and reliable system security

Seamlessly deploy upgrades and orchestrate new rollouts

Manage the entire stack—applications, hardware,deployments, patches, upgrades, and more—from onemanagement console

11Chapter 1: Oracle Applications Run Best on Oracle Hardware

Page 7: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Case Study: National Instruments

Read the Case Study

"Oracle Exadata Database Machine was a game-changer for our business intelligenceinitiatives, opening a new world of opportunity.... We saw a 15-fold to 30-foldimprovement in reporting speed."

— Paul Franco, Business Intelligence Manager, National Instruments

10 Get Better Business Results

Financial, marketing, and customer systems are often similarly disjointed, resulting inendless delays as data moves between systems, re-formats, and corrects. And theretailer still doesn’t have the complete picture of their business, let alone the ability tolead in the Commerce Anywhere world.

Retailers need to align operations and breakdown silos in order to meet customerdemands, deliver on growth opportunities, transcend channel orientation, and delivera thoroughly connected experience. Oracle delivers the most complete combination ofretail applications, back office applications, analytical applications, softwaretechnology, and hardware systems to retailers globally. No other company has thedepth and breadth of capabilities to assist a retailer to take advantage of theopportunities in today’s consumer driven market.

15Chapter 2: Retail: Seizing Opportunities in Digital Disruption

of consumers are willing to

pay more for greatexperiences.

Chapter 2Retail: SeizingOpportunities inDigital Disruption

Staying in Stepwith Consumers

C onsumers today interact with retailersacross all channels, including social,

digital, in-store, mobile, and call centers. Theproliferation of mobile devices means thatcustomers are always connected. Theydemand consistency—whether they are onthe phone, using a mobile device, at acomputer, or in a retail store. In other words,consumers demand that retailers be ready toconduct “Commerce Anywhere.”

Gone are the days of dominating markets withsimple e-commerce platforms. Nimbleretailers view “always-connected” consumersas an opportunity. They combine social mediafeeds, customer demographic information,purchase data, and network usage data tounderstand each potential buyer as a “marketof one” and to present personalized,tailored offerings.

12 Get Better Business Results

To compete effectively in this insight-driven, “always on” world, retailers need to knowwhat merchandise to order and when, how to get it in front of customers faster, whathas been bought in real-time, how to adjust prices immediately when sales slow, andhave the ability to understand all of this before the next season’s planning begins. Andby the way, this happens across all channels, from brick and mortar to on-line tooutlets and distributors. That requires a modern set of retail and back officeapplications designed for today’s retail business model running on a secure, highlyperforming IT infrastructure that easily captures, processes, consolidates, anddistributes the massive amount of sales and financial data generated today, inreal-time. Retailers need to quickly leverage customer information that is buried in themountains of data from mobile transactions, weblogs, social media, marketingdatabases, and customer systems. Only then will they be able to anticipate acustomer desire, present the most appropriate offer, and convert the desire into a sale.

Unfortunately many retailers are still trapped by aging merchandising and financialsystems running on legacy hardware. Their moves to address the new digital worldoften result in e-commerce applications that are bolted on but disconnected, unable toeffectively share information on promotions, inventory, and customers.

13Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Page 8: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

of consumers are willing to

pay more for greatexperiences.

Chapter 2Retail: SeizingOpportunities inDigital Disruption

Staying in Stepwith Consumers

C onsumers today interact with retailersacross all channels, including social,

digital, in-store, mobile, and call centers. Theproliferation of mobile devices means thatcustomers are always connected. Theydemand consistency—whether they are onthe phone, using a mobile device, at acomputer, or in a retail store. In other words,consumers demand that retailers be ready toconduct “Commerce Anywhere.”

Gone are the days of dominating markets withsimple e-commerce platforms. Nimbleretailers view “always-connected” consumersas an opportunity. They combine social mediafeeds, customer demographic information,purchase data, and network usage data tounderstand each potential buyer as a “marketof one” and to present personalized,tailored offerings.

12 Get Better Business Results

Consider Elizabeth Arden, a global supplier of beauty products with an extensiveportfolio of brands in more than 100 countries. This retailer implemented OracleExadata Database Machine, Oracle Business Intelligence, and Oracle’s JD EdwardsEnterpriseOne Financials applications to support 600 users across financialmanagement, sales, supply chain planning, demand planning, and budgetingdepartments. Using Oracle hardware and software together has accelerated reportgeneration by 300 to 1,000 percent—shortening the month-end close process,delivering financial data directly to decision-makers, and encouraging increased datawarehouse use.

Case Study: Elizabeth Arden

Read the Case Study

"Having real-time information at our fingertips was a clincher for us. Our JD EdwardsERP system, data warehouse, and hardware are tied together to support ourbusiness goals."

— James Barlow, Director Global Business Intelligence, Elizabeth Arden

17Chapter 2: Retail: Seizing Opportunities in Digital Disruption

iPaper: Overcoming the Emerging Challenges of Modern RetailThrough the Alignment of Software and Hardware Engineered toWork Together

Financial, marketing, and customer systems are often similarly disjointed, resulting inendless delays as data moves between systems, re-formats, and corrects. And theretailer still doesn’t have the complete picture of their business, let alone the ability tolead in the Commerce Anywhere world.

Retailers need to align operations and breakdown silos in order to meet customerdemands, deliver on growth opportunities, transcend channel orientation, and delivera thoroughly connected experience. Oracle delivers the most complete combination ofretail applications, back office applications, analytical applications, softwaretechnology, and hardware systems to retailers globally. No other company has thedepth and breadth of capabilities to assist a retailer to take advantage of theopportunities in today’s consumer driven market.

15Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Infographic: Turn Retail Challenges into Real Opportunities:The Challenges of Modern Sales

Page 9: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

iPaper: Overcoming the Emerging Challenges of Modern RetailThrough the Alignment of Software and Hardware Engineered toWork Together

Oracle Works Best with Oracle

JD Edwards EnterpriseOne applications are engineered, tested, certified, andoptimized to work with Oracle hardware—including Oracle’s engineered systems,Oracle Optimized Solutions, and Oracle SPARC servers—so you can deliver theperformance to satisfy rigorous demands in retail and many other industries.

Finance teams can accelerate closings, perform “what-if” analyses, and runmassive general ledger batch reports whenever they are needed—without affectingsystem performance for other users

Sales teams can more easily upsell and cross-sell to increase the value of theaverage order, make better use of inventory, and increase customer satisfaction

Procurement teams can provide timely, more-accurate planning that leads tooptimum inventory balances, reduced costs, faster customer fulfillment, and lessdown time for production

Oracle’s portfolio of solutions to enable Commerce Anywhere for retailers is acomplete set of capabilities from planning all the way to merchandising, commerce,customer experience and analytics. It’s a portfolio backed up by capabilities thatensure back office business processes like financial management, human capitalmanagement, supply chain, project management, demand management, andperformance management run seamlessly to support front office functions like storeoperations and marketing. Oracle completes the solution set by delivering it on aportfolio of IT infrastructure from servers to storage, that have been co-engineeredwith these applications.

19Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Merchandising: Faster “goods to the floor,” enhancedmerchandise planning and replenishment, streamlined pricemanagement

Commerce: Enable "Commerce Anywhere", fewerabandoned carts, unified view of channels

Customer Experience: Individualied shopping, enhancedloyalty, right-time offers Human Capital Management:Enhanced associate performance, reduced turnover, lowerassociate costs

Financial Management: Faster, more accurate "what if"planning, real-time performance updates, simplifiedcompliance and reporting

Merchandising, Commerce, Retail Planning, Retail Operations, ERP, HCM, and CRMapplications must be optimized in order to ensure maximum performance, and this isachieved by running these workhorse apps on hardware specifically engineered tosupport them. Implementing Oracle Applications on Oracle servers, storage devices,and engineered systems provides the following advantages:

16 Get Better Business Results

Consider Elizabeth Arden, a global supplier of beauty products with an extensiveportfolio of brands in more than 100 countries. This retailer implemented OracleExadata Database Machine, Oracle Business Intelligence, and Oracle’s JD EdwardsEnterpriseOne Financials applications to support 600 users across financialmanagement, sales, supply chain planning, demand planning, and budgetingdepartments. Using Oracle hardware and software together has accelerated reportgeneration by 300 to 1,000 percent—shortening the month-end close process,delivering financial data directly to decision-makers, and encouraging increased datawarehouse use.

Case Study: Elizabeth Arden

Read the Case Study

"Having real-time information at our fingertips was a clincher for us. Our JD EdwardsERP system, data warehouse, and hardware are tied together to support ourbusiness goals."

— James Barlow, Director Global Business Intelligence, Elizabeth Arden

17Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Page 10: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Merchandising: Faster “goods to the floor,” enhancedmerchandise planning and replenishment, streamlined pricemanagement

Commerce: Enable "Commerce Anywhere", fewerabandoned carts, unified view of channels

Customer Experience: Individualied shopping, enhancedloyalty, right-time offers Human Capital Management:Enhanced associate performance, reduced turnover, lowerassociate costs

Financial Management: Faster, more accurate "what if"planning, real-time performance updates, simplifiedcompliance and reporting

Merchandising, Commerce, Retail Planning, Retail Operations, ERP, HCM, and CRMapplications must be optimized in order to ensure maximum performance, and this isachieved by running these workhorse apps on hardware specifically engineered tosupport them. Implementing Oracle Applications on Oracle servers, storage devices,and engineered systems provides the following advantages:

16 Get Better Business Results

It’s no surprise Oracle Retail customers derive greater business value when they runOracle Applications on Oracle hardware. Select a retailer to learn more.

7-Eleven: Oracle Engineered Systems, Oracle Exadata,Oracle Enterprise Manager

Land O’Lakes: Oracle’s JD Edwards, Oracle Exalogic,Oracle Exadata

Office Depot: Oracle E-Business Suite, Oracle SPARC

Pella: Oracle Service Cloud, Oracle E-Business Suite,Oracle ZFS Storage Appliance, Oracle Exadata

Kohl’s: Oracle’s PeopleSoft, Oracle Exadata

21Chapter 2: Retail: Seizing Opportunities in Digital Disruption

JD Edwards EnterpriseOne Runs Best onOracle Systems

As Elizabeth Arden learned, when you run JD Edwards EnterpriseOne applications onOracle’s engineered systems, you will see dramatic improvements in operationalefficiency that can increase your company’s top-line revenue and bottom-line growth.

By delivering superior performance to strategic lines of business—including finance,sales, and procurement—JD Edwards EnterpriseOne applications running on Oraclesystems will help you reduce IT costs and significantly improve performance.

18 Get Better Business Results

Oracle Works Best with Oracle

JD Edwards EnterpriseOne applications are engineered, tested, certified, andoptimized to work with Oracle hardware—including Oracle’s engineered systems,Oracle Optimized Solutions, and Oracle SPARC servers—so you can deliver theperformance to satisfy rigorous demands in retail and many other industries.

Finance teams can accelerate closings, perform “what-if” analyses, and runmassive general ledger batch reports whenever they are needed—without affectingsystem performance for other users

Sales teams can more easily upsell and cross-sell to increase the value of theaverage order, make better use of inventory, and increase customer satisfaction

Procurement teams can provide timely, more-accurate planning that leads tooptimum inventory balances, reduced costs, faster customer fulfillment, and lessdown time for production

Oracle’s portfolio of solutions to enable Commerce Anywhere for retailers is acomplete set of capabilities from planning all the way to merchandising, commerce,customer experience and analytics. It’s a portfolio backed up by capabilities thatensure back office business processes like financial management, human capitalmanagement, supply chain, project management, demand management, andperformance management run seamlessly to support front office functions like storeoperations and marketing. Oracle completes the solution set by delivering it on aportfolio of IT infrastructure from servers to storage, that have been co-engineeredwith these applications.

19Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Page 11: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

JD Edwards EnterpriseOne Runs Best onOracle Systems

As Elizabeth Arden learned, when you run JD Edwards EnterpriseOne applications onOracle’s engineered systems, you will see dramatic improvements in operationalefficiency that can increase your company’s top-line revenue and bottom-line growth.

By delivering superior performance to strategic lines of business—including finance,sales, and procurement—JD Edwards EnterpriseOne applications running on Oraclesystems will help you reduce IT costs and significantly improve performance.

18 Get Better Business Results

iPaper: How Aligning Business and IT Drives Success in theModern Communications Industry: Delivering CompetitiveAdvantage with Hardware and Software Engineered Together

This co-engineering delivers the performance, reliability, scalability, security and agilityto enable retailers to maximize business value from today’s economy, value thatcannot be attained with old, legacy applications and systems.

Oracle’s complete systems platform, engineered along with the applications andtechnology that run on it and run your business delivers the most cost effective,highest performing retail solution available on the market. Period.

Case Study: Netshoes

Read the Case Study

Netshoes has enhanced its online brand, increased revenue, achieved record salesconversion rates, improved customer satisfaction, and increased site traffic by 33percent using Oracle Commerce applications on Oracle Exalogic engineered systems.

Netshoes Finds Success UsingE-Commerce Solution

— Walter Hildebrandi, CIO, Netshoes

20 Get Better Business Results

It’s no surprise Oracle Retail customers derive greater business value when they runOracle Applications on Oracle hardware. Select a retailer to learn more.

7-Eleven: Oracle Engineered Systems, Oracle Exadata,Oracle Enterprise Manager

Land O’Lakes: Oracle’s JD Edwards, Oracle Exalogic,Oracle Exadata

Office Depot: Oracle E-Business Suite, Oracle SPARC

Pella: Oracle Service Cloud, Oracle E-Business Suite,Oracle ZFS Storage Appliance, Oracle Exadata

Kohl’s: Oracle’s PeopleSoft, Oracle Exadata

21Chapter 2: Retail: Seizing Opportunities in Digital Disruption

Page 12: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

This co-engineering delivers the performance, reliability, scalability, security and agilityto enable retailers to maximize business value from today’s economy, value thatcannot be attained with old, legacy applications and systems.

Oracle’s complete systems platform, engineered along with the applications andtechnology that run on it and run your business delivers the most cost effective,highest performing retail solution available on the market. Period.

Case Study: Netshoes

Read the Case Study

Netshoes has enhanced its online brand, increased revenue, achieved record salesconversion rates, improved customer satisfaction, and increased site traffic by 33percent using Oracle Commerce applications on Oracle Exalogic engineered systems.

Netshoes Finds Success UsingE-Commerce Solution

— Walter Hildebrandi, CIO, Netshoes

20 Get Better Business Results

Siebel CRM Runs Best on Oracle Systems

this level requires an incredible amount of data. If you have the CRM capabilities tomanage, store, and access that data, it can be one of your company’s biggest assets.However, if you depend on a mishmash of applications and a complex IT environment,it’s difficult to serve customers in a consistent fashion or foster good CRM businesspractices. You’ll pay a stiff price for these inefficiencies—in resources, time to market,productivity, lost revenue opportunities, and attrition of customers to other vendors.

Companies that have integrated their business applications and hardware platformsare prepared to capitalize on opportunities. They have the technology they need tocontinually innovate without getting broadsided by poor availability or nominalcapacity. Their infrastructure permits them to get to market quickly with superiorservices, as well as to resolve technology issues with minimal fuss.

BT Retail, the United Kingdom’s largest communications provider, processes 95percent of its consumer revenue through Siebel Contact Center on an Oracle SPARCplatform. As the company’s core CRM system, the Siebel solution runs on 60 servers,processes 110,000 orders per day, and has up to 7,700 concurrent users at any giventime. BT’s integrated hardware/software system has helped the company streamlinebusiness processes, enhance the customer experience, and improve agentproductivity in its contact centers as the company rolls out new broadband, telephony,and television services to customers.

25Chapter 3: Communications: Responding to Challenging Customer Demands

All 20of the world’s top 20communications service

providers run OracleCommunicationsapplications and

Oracle Database.

Chapter 3Communications:Responding toChallenging CustomerDemands

An Industry in Flux

T he telecommunications industry hasentered a period of rapid transition.

Today’s communications service providers(CSPs) face declining voice revenues,extreme competition from new types ofservice providers, and rising demand forintegrated telephony, mobile communications,TV, and internet services. With mobile datatraffic expected to reach 3.0 exabytes a monthby 2018, CSPs are now facing mountingcapacity, security, and availability challengesas well.

Ensuring a robust revenue stream requiresCSPs to simplify operational processes,coordinate existing functionality, and improveproductivity while reducing costs. Pervasivesocial and mobile channels have changed theway customers interact with brands, seekinformation, and transact business. Savvycustomers are challenging CSPs toadapt—or perish.

22 Get Better Business Results

iPaper: How Aligning Business and IT Drives Success in theModern Communications Industry: Delivering CompetitiveAdvantage with Hardware and Software Engineered Together

Infographic: Transformations in the Communications Industry:How Hardware and Software Engineered Together Can HelpYour Businesss

Page 13: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

All 20of the world’s top 20communications service

providers run OracleCommunicationsapplications and

Oracle Database.

Chapter 3Communications:Responding toChallenging CustomerDemands

An Industry in Flux

T he telecommunications industry hasentered a period of rapid transition.

Today’s communications service providers(CSPs) face declining voice revenues,extreme competition from new types ofservice providers, and rising demand forintegrated telephony, mobile communications,TV, and internet services. With mobile datatraffic expected to reach 3.0 exabytes a monthby 2018, CSPs are now facing mountingcapacity, security, and availability challengesas well.

Ensuring a robust revenue stream requiresCSPs to simplify operational processes,coordinate existing functionality, and improveproductivity while reducing costs. Pervasivesocial and mobile channels have changed theway customers interact with brands, seekinformation, and transact business. Savvycustomers are challenging CSPs toadapt—or perish.

22 Get Better Business Results

When you run Siebel CRM applications on Oracle hardware, your employees enjoyfast, efficient processes and better access to business data. They obtain solutions forthe entire customer lifecycle—from marketing and sales all the way through to billingand service. Having a complete, integrated, full-stack solution from a single vendor—asolution in which every component of the technology stack fits together, fromapplications to disk—you will boost CRM performance and lower risk.

It’s no surprise Oracle communications customers derive greater business value whenthey run Oracle Applications on Oracle hardware. Select a service provider tolearn more.

AT&T: Oracle E-Business Suite, Oracle Exalogic, Oracle Exadata,Oracle SPARC

VoIP Logic: Oracle Communications, Oracle Acme Packet 4500

Turk Telecom: Oracle’s Siebel CRM, Oracle Exalogic,Oracle Exadata

27Chapter 3: Communications: Responding to Challenging Customer Demands

Embracing Disruption to Lead the Market

Meeting the Challenges of CustomerRelationship Management

Savvy CSPs see this digital turmoil as an opportunity to penetrate new markets. Theyrely on information technology to create engaging customer experiences as well as toreact quickly to new demands. For example, by running Oracle’s Siebel CRM andother Oracle Applications on Oracle Exadata engineered systems, Tata Sky wasable to

Meet customer needs by architecting cohesive business processes on anintegrated technology stack

Free the staff from the need to perform repetitive administrative tasks

Maintain a 24/7 operation with minimal IT involvement, thanks to round-the-clock help from Oracle Platinum Support

Tata Sky knows its applications must be optimized for maximum performance. Itachieved this desired state by running those applications on hardware platforms thathave been explicitly engineered to support them. Its flexible, highly efficient ITinfrastructure is comprised of software and hardware that have been engineeredtogether to deliver the highest levels of performance with minimal maintenance.

Customers have preferences specific to their unique lifestyles and communicationhabits. When those preferences are taken into consideration they are more likely torespond with loyalty, advocacy, and repeat business. But customer service at

24 Get Better Business Results

Siebel CRM Runs Best on Oracle Systems

this level requires an incredible amount of data. If you have the CRM capabilities tomanage, store, and access that data, it can be one of your company’s biggest assets.However, if you depend on a mishmash of applications and a complex IT environment,it’s difficult to serve customers in a consistent fashion or foster good CRM businesspractices. You’ll pay a stiff price for these inefficiencies—in resources, time to market,productivity, lost revenue opportunities, and attrition of customers to other vendors.

Companies that have integrated their business applications and hardware platformsare prepared to capitalize on opportunities. They have the technology they need tocontinually innovate without getting broadsided by poor availability or nominalcapacity. Their infrastructure permits them to get to market quickly with superiorservices, as well as to resolve technology issues with minimal fuss.

BT Retail, the United Kingdom’s largest communications provider, processes 95percent of its consumer revenue through Siebel Contact Center on an Oracle SPARCplatform. As the company’s core CRM system, the Siebel solution runs on 60 servers,processes 110,000 orders per day, and has up to 7,700 concurrent users at any giventime. BT’s integrated hardware/software system has helped the company streamlinebusiness processes, enhance the customer experience, and improve agentproductivity in its contact centers as the company rolls out new broadband, telephony,and television services to customers.

25Chapter 3: Communications: Responding to Challenging Customer Demands

Page 14: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Embracing Disruption to Lead the Market

Meeting the Challenges of CustomerRelationship Management

Savvy CSPs see this digital turmoil as an opportunity to penetrate new markets. Theyrely on information technology to create engaging customer experiences as well as toreact quickly to new demands. For example, by running Oracle’s Siebel CRM andother Oracle Applications on Oracle Exadata engineered systems, Tata Sky wasable to

Meet customer needs by architecting cohesive business processes on anintegrated technology stack

Free the staff from the need to perform repetitive administrative tasks

Maintain a 24/7 operation with minimal IT involvement, thanks to round-the-clock help from Oracle Platinum Support

Tata Sky knows its applications must be optimized for maximum performance. Itachieved this desired state by running those applications on hardware platforms thathave been explicitly engineered to support them. Its flexible, highly efficient ITinfrastructure is comprised of software and hardware that have been engineeredtogether to deliver the highest levels of performance with minimal maintenance.

Customers have preferences specific to their unique lifestyles and communicationhabits. When those preferences are taken into consideration they are more likely torespond with loyalty, advocacy, and repeat business. But customer service at

24 Get Better Business Results

iPaper: Real-Time Insight for Financial Services: Achieve More,Faster with Hardware and Software Engineered toWork Together

Oracle Runs Best on Oracle

With its best-of-breed CRM functionality and seamless scalability, Siebel CRMapplications comprise a complete and connected solution that helps deliver innovativeproducts and outstanding service to customers. When you run Siebel CRM on Oraclehardware, extreme performance can open a whole new world of possibilities foryour business.

Oracle Applications run best on Oracle systems. It’s that simple. When you put themtogether in your business, you’ll see results that make a difference to your customersand to your bottom line.

Siebel CRM applications work together as part of a complete, integrated solution. Theywork optimally when they run in their “natural habitat”—on Oracle’s engineeredsystems, Oracle Optimized Solutions, and Oracle’s best-in-class SPARC systems.

26 Get Better Business Results

When you run Siebel CRM applications on Oracle hardware, your employees enjoyfast, efficient processes and better access to business data. They obtain solutions forthe entire customer lifecycle—from marketing and sales all the way through to billingand service. Having a complete, integrated, full-stack solution from a single vendor—asolution in which every component of the technology stack fits together, fromapplications to disk—you will boost CRM performance and lower risk.

It’s no surprise Oracle communications customers derive greater business value whenthey run Oracle Applications on Oracle hardware. Select a service provider tolearn more.

AT&T: Oracle E-Business Suite, Oracle Exalogic, Oracle Exadata,Oracle SPARC

VoIP Logic: Oracle Communications, Oracle Acme Packet 4500

Turk Telecom: Oracle’s Siebel CRM, Oracle Exalogic,Oracle Exadata

27Chapter 3: Communications: Responding to Challenging Customer Demands

Page 15: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Oracle Runs Best on Oracle

With its best-of-breed CRM functionality and seamless scalability, Siebel CRMapplications comprise a complete and connected solution that helps deliver innovativeproducts and outstanding service to customers. When you run Siebel CRM on Oraclehardware, extreme performance can open a whole new world of possibilities foryour business.

Oracle Applications run best on Oracle systems. It’s that simple. When you put themtogether in your business, you’ll see results that make a difference to your customersand to your bottom line.

Siebel CRM applications work together as part of a complete, integrated solution. Theywork optimally when they run in their “natural habitat”—on Oracle’s engineeredsystems, Oracle Optimized Solutions, and Oracle’s best-in-class SPARC systems.

26 Get Better Business Results

Invested in Technology: CaixaBank is unifying big data andcounting on Oracle

Oracle E-Business Suite Runs Beston Oracle Systems

the bank’s customers. CaixaBank’s Data Pool, based on Oracle software and Oracleengineered systems—including Oracle Exadata Database Machines and OracleExalytics In-Memory Machines—creates a unified corporate data model for the bankand new analytical capabilities that will reduce costs and improve business agility andtime to market.

Are you challenged to fulfill customer expectations that become more demandingeach year? How are you handling explosive data growth? Can you provide instantaccess to business intelligence so managers have the real-time insight they need tomake decisions and deliver results? Most workers need current information to do theirjobs, but financial services companies need instant, real-time information. They can’tafford to wait for financial data to meet increasing compliance and regulationrequirements. Nor will customers tolerate long teller lines or slow loangeneration processes.

Run Oracle Applications on Oracle hardware and you will see immediateimprovements in your business process flows. For example, you will be able to viewfinancial status in real-time and close the books promptly at the end of each day oraccounting period.

31Chapter 4: Financial Services: Transforming Markets with New Products and Services

20 of the top 20 insurers and20 of the top 20 banks get

better results with Oracle.

Chapter 4Financial Services:Transforming Marketswith New Productsand Services

W hether they are interacting with a bank,an investment broker, or an insurance

company, today’s financial services customerswant direct access to their accounts and aseamless experience, no matter whichchannel they choose to conduct theirbusiness. According to industry research,more than half of bank customers transactsome of their business online, and 32 percentof them do so via mobile banking apps ontheir smartphones and tablets. To meet theneeds of these technically savvy customersand business partners, astute financialservices companies combine Oraclehardware and software technology to anchortheir enterprise applications, develop newservices, and grow their businesses.

For example, PHH combined its mortgageservices business unit and its fleetmanagement services business unit onto onecommon platform, powered by OracleApplications, Oracle Fusion Middleware,

28 Get Better Business Results

iPaper: Real-Time Insight for Financial Services: Achieve More,Faster with Hardware and Software Engineered toWork Together

Infographic: Modern Financial Services Opportunities:Hardware and Software Engineered Together

Page 16: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

20 of the top 20 insurers and20 of the top 20 banks get

better results with Oracle.

Chapter 4Financial Services:Transforming Marketswith New Productsand Services

W hether they are interacting with a bank,an investment broker, or an insurance

company, today’s financial services customerswant direct access to their accounts and aseamless experience, no matter whichchannel they choose to conduct theirbusiness. According to industry research,more than half of bank customers transactsome of their business online, and 32 percentof them do so via mobile banking apps ontheir smartphones and tablets. To meet theneeds of these technically savvy customersand business partners, astute financialservices companies combine Oraclehardware and software technology to anchortheir enterprise applications, develop newservices, and grow their businesses.

For example, PHH combined its mortgageservices business unit and its fleetmanagement services business unit onto onecommon platform, powered by OracleApplications, Oracle Fusion Middleware,

28 Get Better Business Results

Gain real-time insight.

Analysts can review financial positions, perform risk assessments, monitormanufacturing stats, and analyze the cost of operations. Real-time access todata and reports improves decision-making, with actionable insights thatpositively impact productivity.

Bank on scalability.

Having an IT infrastructure that accommodates limitless growth and minimizesupheaval means you can spend more of your budget on innovation andstrategic projects—and less on routine maintenance.

It’s no surprise that financial services companies obtain greater business value whenthey run Oracle Applications on Oracle systems. Select a company to read more.

HDFC Bank: Oracle E-Business Suite, Oracle Financial ServicesApplications, Oracle Exadata

Abu Dhabi Dept. of Finance: Oracle E-Business Suite,Oracle SPARC

33Chapter 4: Financial Services: Transforming Markets with New Products and Services

Financial Operations Run Better with Oracle

and Oracle Database technology on Oracle Exalogic and Oracle Exadata engineeredsystems. This integrated infrastructure reduces costs and simplifies maintenanceactivities for the IT department while providing a foundation for delivering anexpanding array of innovative financial services to PHH clients.

Running Oracle enterprise and financial applications on Oracle hardware enablesfinancial services organizations to simplify their IT environments and delivercustomized solutions that delight customers and enhance the bottom line. Many ofthese same business dynamics apply to internal finance departments as well—both atcommercial companies and at public sector organizations.

Are you interested in financial services market trends, customer demands, andcompliance and risk management? If so, check out a solution brief titled, "MeetStringent Compliance Requirements More Easily." It highlights the value that OracleFinancial Services Analytical Applications on Oracle engineered systems can deliverto the business.

Spain’s leading banking and insurance financial services company, with more than 13million customers and 5,600 branches. Over the years, the bank has used OracleDatabase to support core financial systems, Oracle Fusion Middleware to supportinternet banking, Oracle Applications to enable business processes, and Oracleengineered systems to provide robust and scalable platforms for its applications anddata services. CaixaBank is converging Oracle technologies and services to quicklydeliver new solutions that manage more data and provide a better understanding of

30 Get Better Business Results

Invested in Technology: CaixaBank is unifying big data andcounting on Oracle

Oracle E-Business Suite Runs Beston Oracle Systems

the bank’s customers. CaixaBank’s Data Pool, based on Oracle software and Oracleengineered systems—including Oracle Exadata Database Machines and OracleExalytics In-Memory Machines—creates a unified corporate data model for the bankand new analytical capabilities that will reduce costs and improve business agility andtime to market.

Are you challenged to fulfill customer expectations that become more demandingeach year? How are you handling explosive data growth? Can you provide instantaccess to business intelligence so managers have the real-time insight they need tomake decisions and deliver results? Most workers need current information to do theirjobs, but financial services companies need instant, real-time information. They can’tafford to wait for financial data to meet increasing compliance and regulationrequirements. Nor will customers tolerate long teller lines or slow loangeneration processes.

Run Oracle Applications on Oracle hardware and you will see immediateimprovements in your business process flows. For example, you will be able to viewfinancial status in real-time and close the books promptly at the end of each day oraccounting period.

31Chapter 4: Financial Services: Transforming Markets with New Products and Services

Page 17: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

Financial Operations Run Better with Oracle

and Oracle Database technology on Oracle Exalogic and Oracle Exadata engineeredsystems. This integrated infrastructure reduces costs and simplifies maintenanceactivities for the IT department while providing a foundation for delivering anexpanding array of innovative financial services to PHH clients.

Running Oracle enterprise and financial applications on Oracle hardware enablesfinancial services organizations to simplify their IT environments and delivercustomized solutions that delight customers and enhance the bottom line. Many ofthese same business dynamics apply to internal finance departments as well—both atcommercial companies and at public sector organizations.

Are you interested in financial services market trends, customer demands, andcompliance and risk management? If so, check out a solution brief titled, "MeetStringent Compliance Requirements More Easily." It highlights the value that OracleFinancial Services Analytical Applications on Oracle engineered systems can deliverto the business.

Spain’s leading banking and insurance financial services company, with more than 13million customers and 5,600 branches. Over the years, the bank has used OracleDatabase to support core financial systems, Oracle Fusion Middleware to supportinternet banking, Oracle Applications to enable business processes, and Oracleengineered systems to provide robust and scalable platforms for its applications anddata services. CaixaBank is converging Oracle technologies and services to quicklydeliver new solutions that manage more data and provide a better understanding of

30 Get Better Business Results

iPaper: How Efficient IT Shapes High Tech Success: AligningBusiness and IT with Hardware and SoftwareEngineered Together

With ERP and CRM applications running on Oracle hardware, customers seeperformance improvements across the enterprise. Line-of-business users—fromfinance to supply chain to human resources to customer service—can completetransactions quickly and derive insights from the data with no lag time. Optimizedbusiness flows (such as procure-to-pay and order-to-cash) run without interruption,boosting revenues and encouraging business growth. The advantages of fasterperformance and improved management make the IT environment simpler to support,less costly to operate, and scalable to support business growth.

The Promise of Accelerated Efficiency

Performance impacts every aspect of modern business, including order entry,fulfillment, logistics, customer service, scheduling, payroll, and other batchprocesses—as well as employee and customer self-service capabilities. With OracleApplications on Oracle systems, agile business processes make rapidtime-to-market routine.

32 Get Better Business Results

Gain real-time insight.

Analysts can review financial positions, perform risk assessments, monitormanufacturing stats, and analyze the cost of operations. Real-time access todata and reports improves decision-making, with actionable insights thatpositively impact productivity.

Bank on scalability.

Having an IT infrastructure that accommodates limitless growth and minimizesupheaval means you can spend more of your budget on innovation andstrategic projects—and less on routine maintenance.

It’s no surprise that financial services companies obtain greater business value whenthey run Oracle Applications on Oracle systems. Select a company to read more.

HDFC Bank: Oracle E-Business Suite, Oracle Financial ServicesApplications, Oracle Exadata

Abu Dhabi Dept. of Finance: Oracle E-Business Suite,Oracle SPARC

33Chapter 4: Financial Services: Transforming Markets with New Products and Services

Page 18: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

With ERP and CRM applications running on Oracle hardware, customers seeperformance improvements across the enterprise. Line-of-business users—fromfinance to supply chain to human resources to customer service—can completetransactions quickly and derive insights from the data with no lag time. Optimizedbusiness flows (such as procure-to-pay and order-to-cash) run without interruption,boosting revenues and encouraging business growth. The advantages of fasterperformance and improved management make the IT environment simpler to support,less costly to operate, and scalable to support business growth.

The Promise of Accelerated Efficiency

Performance impacts every aspect of modern business, including order entry,fulfillment, logistics, customer service, scheduling, payroll, and other batchprocesses—as well as employee and customer self-service capabilities. With OracleApplications on Oracle systems, agile business processes make rapidtime-to-market routine.

32 Get Better Business Results

PeopleSoft Runs Best on Oracle Systems

Oracle’s enterprise solutions offer interoperability between every layer of the IT stack,which means that key business processes run more smoothly, new services can beintroduced more quickly, and IT management chores get easier. A simplified ITenvironment streamlines patching, maintenance, and upgrade requirements, freeingthe IT staff to focus on innovation.

Many customers run Oracle’s PeopleSoft applications on Oracle systems to boostemployee productivity and business-process efficiency across the enterprise—especially in HR, finance, project management, and supply chain management.These proven business applications constitute an integrated, easy-to-manage,full-stack solution that lowers costs and scales to support business growth.

37Chapter 5: High Technology: Innovating Across Global Supply Chains

All 40of the world’s top 40high-technology companiesrun Oracle Applications.

Chapter 5High Technology:Innovating AcrossGlobal Supply Chains

H igh-tech companies must innovate tosurvive. And time is of the essence—in

many cases, the first company to deliver theproducts and services that customers demandwill corner the market and gain a first-moveradvantage. Having an optimized, highlyscalable IT infrastructure is essential forinnovating at a rapid pace. But with research,production, assembly, and productdevelopment activities managed by complexsupply chains—often as part of a globallydistributed network of trading partners—innovating effectively becomesprogressively more challenging. Disruptions insupply or demand can have an instant impacton the enterprise, with a consequent rippleeffect up and down the value chain.

Comprehensive enterprise systems are thekey to withstanding these disruptions.Managers need constant visibility intosourcing, production, and inventoryoperations, along with top-notch forecastingcapabilities to foresee and respond to

34 Get Better Business Results

iPaper: How Efficient IT Shapes High Tech Success: AligningBusiness and IT with Hardware and SoftwareEngineered Together

Infographic: Meeting High Technology Challenges withHardware and Software Engineered Together

Page 19: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

All 40of the world’s top 40high-technology companiesrun Oracle Applications.

Chapter 5High Technology:Innovating AcrossGlobal Supply Chains

H igh-tech companies must innovate tosurvive. And time is of the essence—in

many cases, the first company to deliver theproducts and services that customers demandwill corner the market and gain a first-moveradvantage. Having an optimized, highlyscalable IT infrastructure is essential forinnovating at a rapid pace. But with research,production, assembly, and productdevelopment activities managed by complexsupply chains—often as part of a globallydistributed network of trading partners—innovating effectively becomesprogressively more challenging. Disruptions insupply or demand can have an instant impacton the enterprise, with a consequent rippleeffect up and down the value chain.

Comprehensive enterprise systems are thekey to withstanding these disruptions.Managers need constant visibility intosourcing, production, and inventoryoperations, along with top-notch forecastingcapabilities to foresee and respond to

34 Get Better Business Results

A Dynamic Duo

Increase employee satisfaction.

PeopleSoft’s self-service human capital management (HCM) solutionsstreamline HR inquiries by providing your workforce with access topersonalized information that is relevant to each employee’s role, experience,language, and operational requirements.

Take financial planning to the next level.

PeopleSoft applications running on Oracle’s engineered systems ensuregreater business value for employees in finance, project management, humanresources, supply chain management, customer service, and other businessdomains. By accelerating these business processes, you can conduct “what if”planning based on current information and eliminate the delays and constraintsof reconciling financial data.

Improve performance and productivity.

Process transactions and generate reports more quickly thancompetitors—even with twice as many users.

PeopleSoft applications run at peak performance on Oracle hardware. Theseperformance efficiencies serve to lower the cost of running critical business processesand ensure that data and reports are delivered in a timely manner to provide currentinsight into the business. Customers in every industry rely on PeopleSoftapplications to

39Chapter 5: High Technology: Innovating Across Global Supply Chains

shifting demands. They also need integrated business intelligence to extract real-timeinsight from these production systems.

Data-intensive analytic applications necessitate a high level of optimization betweenthe hardware and software infrastructure. Achieving this type of optimization is partlywhat motivated Garmin to deploy its business-critical Oracle Applications on Oraclehardware. Integration across the technology stack has enabled Garmin to

Improve supply chain planning performance by20 to 50 percent

More accurately identify demand, process orders, and planproduction cycles to support just-in-time manufacturing

Create a solid foundation to support exponential growth in theapplication workload—without sacrificing performance

Case Study: Garmin

Read the Case Study

“Oracle takes care of the lot of the nitty-gritty details that often take so much time forIT professionals.”

— David Bonnell, Manager of System Administration, Garmin

36 Get Better Business Results

PeopleSoft Runs Best on Oracle Systems

Oracle’s enterprise solutions offer interoperability between every layer of the IT stack,which means that key business processes run more smoothly, new services can beintroduced more quickly, and IT management chores get easier. A simplified ITenvironment streamlines patching, maintenance, and upgrade requirements, freeingthe IT staff to focus on innovation.

Many customers run Oracle’s PeopleSoft applications on Oracle systems to boostemployee productivity and business-process efficiency across the enterprise—especially in HR, finance, project management, and supply chain management.These proven business applications constitute an integrated, easy-to-manage,full-stack solution that lowers costs and scales to support business growth.

37Chapter 5: High Technology: Innovating Across Global Supply Chains

Page 20: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

shifting demands. They also need integrated business intelligence to extract real-timeinsight from these production systems.

Data-intensive analytic applications necessitate a high level of optimization betweenthe hardware and software infrastructure. Achieving this type of optimization is partlywhat motivated Garmin to deploy its business-critical Oracle Applications on Oraclehardware. Integration across the technology stack has enabled Garmin to

Improve supply chain planning performance by20 to 50 percent

More accurately identify demand, process orders, and planproduction cycles to support just-in-time manufacturing

Create a solid foundation to support exponential growth in theapplication workload—without sacrificing performance

Case Study: Garmin

Read the Case Study

“Oracle takes care of the lot of the nitty-gritty details that often take so much time forIT professionals.”

— David Bonnell, Manager of System Administration, Garmin

36 Get Better Business Results

“Oracle Demantra enabled us to moveto a ‘single source of truth’ for demandplanning. Our partnership with Oraclehas really proven valuable to us.”

— Michael Groesch, VP of Supply ChainPlanning, NCR

Oracle’s high-technology customers derive greater business value when they runOracle Applications on Oracle hardware. Select a company to learn more.

Agilent: Oracle E-Business Suite, Oracle Exalogic, Oracle’s SiebelCRM, Oracle SOA Suite

National Instruments Corporation: Oracle E-Business Suite,Oracle Exadata, Oracle SPARC

NCR: Oracle E-Business Suite, Oracle Exadata

41Chapter 5: High Technology: Innovating Across Global Supply Chains

For example, by consolidating nearly two dozen applications onto Oracle Exadatasystems and Oracle SPARC servers running Oracle Solaris, Tech Mahindra gainedan integrated view of enterprisewide data, improving service delivery and enhancingcross-selling opportunities. Seamless integration of its PeopleSoft applications hasmaximized system performance, accelerating data loading and response times whileimproving business process efficiency. Tech Mahindra’s “Oracle on Oracle” platformensures high levels of performance, availability, and scalability for tens of thousandsof users.

Case Study: Tech Mahindra

Read the Case Study

“With Oracle’s end-to-end hardware and software solutions, we gained an integratedview of enterprisewide data across 49 locations and increased storage capacity by25 percent.”

— Ved Prakash Nirbhya, CIO, Tech Mahindra

38 Get Better Business Results

A Dynamic Duo

Increase employee satisfaction.

PeopleSoft’s self-service human capital management (HCM) solutionsstreamline HR inquiries by providing your workforce with access topersonalized information that is relevant to each employee’s role, experience,language, and operational requirements.

Take financial planning to the next level.

PeopleSoft applications running on Oracle’s engineered systems ensuregreater business value for employees in finance, project management, humanresources, supply chain management, customer service, and other businessdomains. By accelerating these business processes, you can conduct “what if”planning based on current information and eliminate the delays and constraintsof reconciling financial data.

Improve performance and productivity.

Process transactions and generate reports more quickly thancompetitors—even with twice as many users.

PeopleSoft applications run at peak performance on Oracle hardware. Theseperformance efficiencies serve to lower the cost of running critical business processesand ensure that data and reports are delivered in a timely manner to provide currentinsight into the business. Customers in every industry rely on PeopleSoftapplications to

39Chapter 5: High Technology: Innovating Across Global Supply Chains

Page 21: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

For example, by consolidating nearly two dozen applications onto Oracle Exadatasystems and Oracle SPARC servers running Oracle Solaris, Tech Mahindra gainedan integrated view of enterprisewide data, improving service delivery and enhancingcross-selling opportunities. Seamless integration of its PeopleSoft applications hasmaximized system performance, accelerating data loading and response times whileimproving business process efficiency. Tech Mahindra’s “Oracle on Oracle” platformensures high levels of performance, availability, and scalability for tens of thousandsof users.

Case Study: Tech Mahindra

Read the Case Study

“With Oracle’s end-to-end hardware and software solutions, we gained an integratedview of enterprisewide data across 49 locations and increased storage capacity by25 percent.”

— Ved Prakash Nirbhya, CIO, Tech Mahindra

38 Get Better Business Results

One Vendor, Complete Solutions

High levels of integration eliminate deployment risks, reduceTCO, and improve business value. And because Oracleoptimizes its solutions at every layer of the IT stack, you cancount on timely, actionable business insight and an enhancedexperience for your users and customers.

Oracle Hardware, Oracle Software, Oracle Services,and Oracle Support

When you run Oracle’s mission-critical applications—Oracle E-Business Suite, SiebelCRM, PeopleSoft, and JD Edwards EnterpriseOne applications—on Oracle SPARCservers, Oracle’s engineered systems, and as part of Oracle OptimizedSolutions—your technologies are pretested, preintegrated, and precertified to worktogether so you can focus on your unique IP.

Supporting Oracle enterprise applications on Oracle hardware is what Oracle servicesexperts do best. They offer 24/7 coverage for hardware and software to keep yourOracle systems reliable, available, and secure. They focus on delivering rapid time tovalue and reduced risk—especially when it comes to migrating your Oracle enterpriseapplications and associated infrastructure to Oracle hardware.

43Chapter 6: Oracle Hardware, Oracle Applications, Oracle Support

“Oracle Demantra enabled us to moveto a ‘single source of truth’ for demandplanning. Our partnership with Oraclehas really proven valuable to us.”

— Michael Groesch, VP of Supply ChainPlanning, NCR

Oracle’s high-technology customers derive greater business value when they runOracle Applications on Oracle hardware. Select a company to learn more.

Agilent: Oracle E-Business Suite, Oracle Exalogic, Oracle’s SiebelCRM, Oracle SOA Suite

National Instruments Corporation: Oracle E-Business Suite,Oracle Exadata, Oracle SPARC

NCR: Oracle E-Business Suite, Oracle Exadata

41Chapter 5: High Technology: Innovating Across Global Supply Chains

Page 22: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

When you’re ready to deploy, Oracle AdvancedCustomer Support Services helps you install,configure, optimize, and go-live with yournew systems.

Award-winning Oracle Premier Support providesthe proactive resources to help resolve issues beforethey become problems.

Oracle Platinum Services provides remotepatching and fault-monitoring on certified Oracle’sengineered systems covered by Oracle PremierSupport—at no extra cost.

Give your staff the essential skills and expertise they need to take full advantage ofOracle Applications and technologies. Oracle University offers training for technicaland business users in online and classroom formats.

Oracle is uniquely qualified to provide the most complete, integrated, and proactivesupport experience available. As one vendor providing hardware, software, andsupport, Oracle has the complete solution for your business.

45Chapter 6: Oracle Hardware, Oracle Applications, Oracle Support

One vendor, onecontact, completeintegration, and an enterprise

solution. Oraclehardware and softwaretogether offer a competitiveedge for your customers, youremployees, your managers,and your IT team.

Chapter 6

O racle customers are often at theforefront of their industries. As market

leaders, they understand the importance ofusing every opportunity to differentiate theirbusinesses. Only Oracle offers the advantageof a fast, efficient, single-vendor solution thatcan automate the critical parts of yourbusiness. It’s an edge you can only get here,because Oracle software runs best onOracle hardware.

Case Study: Land O’Lakes, Inc.

Read the Case Study

“Our partnership with Oracle and the speed of the implementation were critical inretaining customer satisfaction and our competitive advantage.”

— Michael Macrie, Vice President & CIO, Land O’Lakes, Inc.

42 Get Better Business Results

Oracle Hardware,Oracle Applications,Oracle Support

One Vendor, Complete Solutions

High levels of integration eliminate deployment risks, reduceTCO, and improve business value. And because Oracleoptimizes its solutions at every layer of the IT stack, you cancount on timely, actionable business insight and an enhancedexperience for your users and customers.

Oracle Hardware, Oracle Software, Oracle Services,and Oracle Support

When you run Oracle’s mission-critical applications—Oracle E-Business Suite, SiebelCRM, PeopleSoft, and JD Edwards EnterpriseOne applications—on Oracle SPARCservers, Oracle’s engineered systems, and as part of Oracle OptimizedSolutions—your technologies are pretested, preintegrated, and precertified to worktogether so you can focus on your unique IP.

Supporting Oracle enterprise applications on Oracle hardware is what Oracle servicesexperts do best. They offer 24/7 coverage for hardware and software to keep yourOracle systems reliable, available, and secure. They focus on delivering rapid time tovalue and reduced risk—especially when it comes to migrating your Oracle enterpriseapplications and associated infrastructure to Oracle hardware.

43Chapter 6: Oracle Hardware, Oracle Applications, Oracle Support

Page 23: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

One vendor, onecontact, completeintegration, and an enterprise

solution. Oraclehardware and softwaretogether offer a competitiveedge for your customers, youremployees, your managers,and your IT team.

Chapter 6Oracle Hardware,Oracle Applications,Oracle Support

O racle customers are often at theforefront of their industries. As market

leaders, they understand the importance ofusing every opportunity to differentiate theirbusinesses. Only Oracle offers the advantageof a fast, efficient, single-vendor solution thatcan automate the critical parts of yourbusiness. It’s an edge you can only get here,because Oracle software runs best onOracle hardware.

Case Study: Land O’Lakes, Inc.

Read the Case Study

“Our partnership with Oracle and the speed of the implementation were critical inretaining customer satisfaction and our competitive advantage.”

— Michael Macrie, Vice President & CIO, Land O’Lakes, Inc.

42 Get Better Business Results 47Resources

Case Study: Abu DhabiDepartment of Finance

Read the Case Study

“Working with Oracle Advanced Customer Support Services as an extension of our ITteam has been crucial while we are expanding rapidly. It would have been extremelydifficult to deliver financial shared services solutions to other government agencieswhile supporting a 10-fold increase in users and transactions without the proactiveadvice and quick issue resolution that Oracle Advanced Customer SupportServices provides.”

— Dr. Hazem Turki El Khatib, Head of Information Technology Directorate, Abu DhabiDepartment of Finance

Oracle Migration Factory accelerates migrationsand technology upgrades while reducing risk andminimizing costs through dedicated experts,standardized methodology and tools, andautomation. Oracle Consulting’s migration expertsplan, architect, implement, and manage eachimplementation based on your unique environment.

44 Get Better Business Results

When you’re ready to deploy, Oracle AdvancedCustomer Support Services helps you install,configure, optimize, and go-live with yournew systems.

Award-winning Oracle Premier Support providesthe proactive resources to help resolve issues beforethey become problems.

Oracle Platinum Services provides remotepatching and fault-monitoring on certified Oracle’sengineered systems covered by Oracle PremierSupport—at no extra cost.

Give your staff the essential skills and expertise they need to take full advantage ofOracle Applications and technologies. Oracle University offers training for technicaland business users in online and classroom formats.

Oracle is uniquely qualified to provide the most complete, integrated, and proactivesupport experience available. As one vendor providing hardware, software, andsupport, Oracle has the complete solution for your business.

45Chapter 6: Oracle Hardware, Oracle Applications, Oracle Support

Page 24: Get Better Business Results€¦ · But what does it mean for you to have faster business processes, faster reporting capabilities, and real-time access to business-critical data?

ResourcesSelect a tab to discover more information, including written materials, multimediaassets, and links to websites.

Retail

Communications

Financial Services

High Technology

Oracle Support

46 Get Better Business Results

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle and Java areCopyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle and Java areregistered trademarks of Oracle and/or its affiliates. Other names may be trademarks of theirregistered trademarks of Oracle and/or its affiliates. Other names may be trademarks of theirrespective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intelrespective owners. Intel and Intel Xeon are trademarks or registered trademarks of IntelCorporation. All SPARC trademarks are used under license and are trademarks or registeredCorporation. All SPARC trademarks are used under license and are trademarks or registeredtrademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opterontrademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteronlogo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is alogo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is aregistered trademark of The Open Group.registered trademark of The Open Group.