get business today email campaigns · here’s the 4-step process to get business today: 1. gather...

Get Business Today Campaign:

How to Instantly Get Business from Your Email List

How to Instantly Get Business

Today from Your Email List

Get Business Today

Email Campaigns



Hey, Hi, Hello… Jeff Coga, here!

First, I want to thank you for downloading this report. I decided to include this in the beginning of

our training because we want to get you FAST RESULTS! I want you to get the kind of results that will

get you business today!

These email campaigns are considered to be “email swipe files” (if you don’t know what swipe file

means, click here) and it has been used by thousands of people all across the nation to get business

FAST! This strategy alone has helped my clients and students generate millions in sales.

How Were These Campaigns Created?

The funny thing is… I kinda discovered this strategy by following someone into the restroom. Totally

strange, right? I’ll get to that part in a bit but... This strategy was created years and years ago when I

went to a 3-day mastermind group in Las Vegas where I paid over $5,000 to attend. This mastermind

group had 20 of the nation’s ELITE marketing minds in one room. At that time, my business was

making money but paying $5,000 was really hard, especially when my cash flow in my own business

wasn’t consistent. I would go into what I like to call the ‘boom and famine’ cycles. One month I

would get a huge cash influx and another month I wouldn’t make a single penny. Keep in mind the

bills never stop! So it was literally a ‘boom and famine’ cycle! Perhaps you can relate.

Now back to the story… As I tell you the story of how these campaigns were created, please

understand that sometimes in life you just have to believe that something will work and suspend what

I like to call the B.S. Radar (aka Bull Sh*t Radar).

As humans, especially for people like us in the business… it’s REALLY HARD… because we’re

thinkers! We love to think about why business works, why it doesn’t, and our minds just won’t shut off.

But if you humor me for a second— suspend that disbelief aka that B.S. radar and just do exactly

what I teach you in this report – you’ll get the results and get business today! Ok?

http://en.wikipedia.org/wiki/Swipe_file

http://en.wikipedia.org/wiki/Swipe_file



Back to the story on how these campaigns were created…

These exact campaigns you’re about to learn came from one of the most successful marketers

with over 20+ years of experience in the industry. This marketer was making 8-figures.

Here’s a picture from that mastermind group. We’re talking about some real high level stuff…

This dates back to 2008! Right when the real estate was sooooo awesome! (Excuse my sarcasm!)

I wanted to show this picture (above) to you because at this 3-day mastermind group, we learned

about the fundamentals of business and marketing. Don’t get me wrong! The knowledge of knowing

what Root Cause Analysis, SWAT Analysis, 80/20 Rule, Core Competency, Competitive Intelligence,

etc. are all fine and dandy but when you’re trying to make money today, you’re wanting to find an

easier way, right? With the thought of me investing $5,000 for an event, I knew there had to be an

easier approach. It inspired me to make a personal goal of sitting down with this brilliant marketer

and picking his brain to get his insight on what I can do to grow my business NOW.

Two days went by and I failed to connect with the 8-figure fella. We had like a few liners here and

there but I was so bummed that I still had not have the chance to ask him the big question: “What

can I do NOW to get business today?” But on my last day at the mastermind even, exactly 45

minutes before lunch break, I saw the guy stand up and walk outside of the conference room.

https://en.wikipedia.org/wiki/Root_cause_analysis

https://en.wikipedia.org/wiki/SWOT_analysis

https://en.wikipedia.org/wiki/Pareto_principle

https://en.wikipedia.org/wiki/Core_competency

https://en.wikipedia.org/wiki/Competitive_intelligence



I immediately stood up and followed him. As I was following him, I realized where this fella was

heading towards… he was going into the men’s restroom! I did what any sane person would; I

followed him into the restroom. (Forgive me, I’m crazy!) Of course, I broke the ultimate cardinal rule

for males in a public restroom. I know every guy can relate to this…

Yes I broke THIS ultimate cardinal rule...

He went to the farthest urinal in the corner bathroom and I walked up to the urinal closest to the

left of him. I know this was totally awkward for him because there were six other urinals I could have

picked from. The other awkward part was not having to go pee. Woops! But I did what came

instinctively… I unzipped my pants and used my best acting skills hoping to make things a little less

awkward for me. Unfortunately, I was not successful at using the urinal… I then thought to myself

“Screw it”, turned my head towards him and opened my mouth to say:

Me: “Hey Mr. 8-Figure, The Man, The Myth, The Legend… can I buy you lunch today? You can’t say

no to me since I followed you into the bathroom and now I’m attempting to pee right next to you

even though I really don’t have to pee.”

8-Figure Fella: “You’re a strange kid. But how can I say no right now? But… I have one condition…”

Me: “Sure, what’s that?

8-Figure Fella: “Make sure to wash your hands before we have lunch in a few minutes”

He smiles, zips himself up and starts walking to the vanity. By this time I was shocked and realized that

out of excitement, a little water stream started to come out! Crazy embarrassing, I know.

Then the 8-figure fella turns back at me and says…

8-Figure Fella: “Hey kid, remember this… if you shake more than twice you’re playing with yourself”

And then he walked out…

I zipped myself up… I giggled like a little girl who just saw her favorite boy band for the first time.



The Lunch Meeting

The lunch meeting was definitely in his control, with him taking over 90% of our conversation. He was

a fast talker but I was a fast listener. It’s strange but I realized that most super successful people seem

to always talk about mindset before they really give you the answer you’re looking to get from them.

But this was the first time I truly understood why. First topic… ‘Knowledge’.

Me: “So, knowing my business model now… what would you do to get business today?”

8-Figure Fella: “You see, the funny thing about knowledge and experience is this…”

Me: “Ummm… what?”

8-Figure Fella: He grabs a napkin and draws a circle. “If this circle is all the possible knowledge in the

world to fix your ‘get business now’ problem, what you know is a small piece. Would you agree?”

Me: “Ummm… yes.”

8-Figure Fella: “Then I’m sure you’ll agree that the knowledge you know, you DON’T know is another

piece like this” – he draws another line in the circle.”

Me: “Ummm… yes”.

8-Figure Fella: “And the remaining part of the circle is an area that I like to call the ‘dark hole’; this

area represents all of the things that you don’t even know that you don’t know.”

By this time… my mind was blown! Our deep conversation gave me the answers I’ve been longing to

hear. After that lunch I decided to follow this wise man’s suggestion on what I needed to do to get

business. From that lunch mastermind, lo and behold, I created these emails in 2008. This has been a

strategy used among many brilliant marketers and have been tweaked and perfected to fit the real

estate community.



“Ok, Jeff! Enough!”

What ARE These Campaigns All About?

The Get Business Today Campaigns are very simple. It’s a strategy to get people to respond to

you. You simply send these two VERY simple emails and ‘voila’… like magic, you’ll start getting

people to raise their hands out of interest of wanting to do business with you!

DO NOT let the simplicity fool you! I’ve tested countless emails and spent thousands of dollars split

testing – ONLY to come to one conclusion that… SIMPLE is best! The “8-Figure in Sales” Fella was right.

What I didn’t know I didn’t know… and now… I can live in the world of possibilities.

How Do I Use These Two “Get Business Today” Emails?

Please do not complicate things and “change things up”. Just take the email swipe file and follow

the simple instructions below for the following emails.

Here’s the 4-Step Process To Get Business Today:

1. Gather all of the emails from your old list (contacts).

2. Send Email #1 via Blind Carbon Copy (BCC) email.

a. If you have your leads in an email marketing software (ie. Aweber, Mailchimp, Top

Producer, Sales Force, etc.) you can use those as well.

3. Wait for responses.

4. Reply back to the responses you get.

Really, it’s that simple!

IMPORTANT NOTES:

DO NOT send out both of the emails at the same time or day. Wait 72 HOURS from the time the

first email is sent and then send the second email.

DO NOT add your “fancy” header, images, headshots, etc.

ONLY leave your contact information (name, license number, company name, phone

number, etc. – Note: Always remember less is more!)

ADD the Email Campaign Strategy to your monthly marketing campaign. This will allow you to

re-engage your email list and remove leads that would have never converted anyways.

For Gmail users: Use the “canned response” widget to mass reply to those leads that reply

back.

o Canned Responses = Loading up “common email” responses so you do not have to

type a response for every reply. Click Here On How to Set It Up

http://en.wikipedia.org/wiki/A/B_testing

http://en.wikipedia.org/wiki/A/B_testing

http://www.wikihow.com/Use-BCC-in-an-Email

http://www.wikihow.com/Use-Canned-Responses-in-Gmail



One last IMPORTANT thing I want you to do. After you send out those emails, you’ll start to get

responses, please email me personally at [email protected] with your success stories.

(Bonus: If you send me a screenshot of your results with your success story testimonial, I’ll send

you a cool gift! I know… total bribe! ) But, the success stories really matter to me, so please

reach out to me!

To Your Success,

Jeff Coga

Co-Founder

Real Estate Strategy Lab

P.S. If you would like to learn more about high level business and marketing strategies. I would highly

recommend you to pick up this book. It’s a must-read!

mailto:[email protected]

http://www.amazon.com/The-80-20-Principle-Achieving/dp/0385491743/ref=cm_cr_pr_product_top?ie=UTF8



EMAIL #1

Send this to your list of prospects that have NOT responded to you.

Note: Choose from any of the following SUBJECT LINE options.

Subject: FIRST NAME!!!!

Subject: HEY

Subject: FYI

Note: Change ‘red text’ to fit your ultimate message! Bottom

line is to ask the question: “Are you still looking to [ACTION

REQUESTED]?”

• “Are you still looking to sell your home?”

• “Are you still looking to buy a home?”

• “Are you still looking for an investment property?”

• “Are you still looking to sell/buy a house?”

• “Are you still looking to [WHATEVER THEY

REQUESTED]?”

•



EMAIL #2

(72-Hours Later: Send to People Who Haven’t Replied Back)

Send this to your list of same prospects that have NOT responded to you in 72 hours.

SUBJECT: Re: Did you get this?

I didn’t hear back from you… Did you get this?

---------Sent: (Insert Date You Sent Email 1)-----------

• “Are you still looking to sell your home?”

• “Are you still looking to buy a home?”

• “Are you still looking for an investment property?”

• “Are you still looking to sell/buy a house?”

• “Are you still looking to [WHATEVER THEY

REQUESTED]?”



BONUS #1

Email #3

(Open Escrow)

Escrow Open Email

The purpose of an Escrow Open Email is simple. It’s to deliver access to the escrow/closing

document to your seller or buyer. This opportunity should be used to gain more business for

the future.

When used correctly, the escrow open mail should also set appropriate expectations for the

closing process AND reconfirm the right decision they made working with you.

Did you just get an offer ratified? – Send Immediately!

Choose from the following subject headings:

Subj: Welcome to [SELLING/BUYING XXXX]!

Subj: [FIRST NAME] Welcome to [SELLING/BUYING XXXX]!

Subj: SUCCESS, [FIRST NAME]! You’re part of the family now!

Subj: [FIRST NAME] We’ve received your closing package, here what’s next…

Subj: Hey [FIRST NAME] We Received Your Closing Package!

Hey [FIRST NAME],

I want to take a second and not only thank you, but also congratulate you on making a

GREAT decision [BUYING XXXX/SELLING XXXX]!

So welcome aboard! I know you're going to love what we have planned!

Before I tell you what we have planned, please see attached closing package of:

[INSERT NAME OF DOC]






As part of The [INSERT YOUR NAME OR TEAM NAME] Selling or Buying Program, we’ve also

included a few amazing bonuses that will be released after the closing.

BONUS #1: [NAME] - [GIVE BENEFIT]




PLEASE make sure you save this email and set up a filter to mark these mails as “important”

and NEVER archive them or send them to the bulk or spam folders.

Trust me, you won’t want to miss ANYTHING about [SELLING/BUYING XXXX]. By marking these

emails as important, this will guarantee you don’t miss out! ;)

I can’t wait to get you [MOVED INTO XXXX/ THE HOME SOLD]… it’s going to be a lot of fun

and I know you’re going to love what we create together.

Here’s The Signatures Need:

[X# OF ]SIGNATURE ON: [NAME]





My Final Favor from You!

Please take 5 minutes and answer this short “Confirmed Client ONLY” survey and tell me

what you thought of [LISTING PROCESS / BUYING PROCESS] and how I can make it better.

Take the quick survey here: [LINK TO SURVEY]

Thanks in advance for your help!

[YOUR NAME]

P.S. If you have any questions during the escrow period, please do not hesitate and call/text

(xxx) xxx-xxxx.



BONUS #2

Email #4 (The Closed Deal Email)

Send This Email to People You Just Closed A Deal With

The purpose of the Closed Deal Email is simple. It’s to deliver access to the closing document

to your seller or buyer after the transaction has closed. This opportunity should be used to

gain more business for the future.

When used correctly the Closed Deal Email Campaign should also set appropriate

expectations, congratulate the client for closing the deal, AND reconfirm the right decision

they made working with you.

Did you just close a deal? – Send Immediately

Choose from the following subject headings:

Subj: Congratulations on [SELLING/BUYING XXXX]!

Subj: [FIRST NAME], Congratulations on [SELLING/BUYING XXXX]!

Subj: SUCCESS, [FIRST NAME]! You’re part of the family now!

Subj: [FIRST NAME], we’ve received your closing package, here what’s next…

Subj: Hey [FIRST NAME]! We Received Your Closing Package!

Hey [FIRSTNAME],

I want to take a second and not only thank you, but also congratulate you on making a

GREAT decision [BUYING XXXX, SELLING XXXX]!

So welcome aboard! I know you're going to love the home. I also have a special gift and a

favor to ask from you.

Before I tell you, here is the attached closing package. Please keep this email for your

records.







PLEASE make sure you save this email and set up a filter to mark these mails as “important”

and NEVER archive them or send them to the bulk or spam folders.

About that gift…

As part of The [INSERT YOUR NAME OR TEAM NAME] Selling/Buying Program, we’ve also

included a few amazing bonuses you can pick from below if you can help me.





How To Get Any of The Gifts Above and A Favor From You:

Can you take 5 minutes and answer this short “Confirmed Client ONLY” survey? Please tell

me what you thought of [LISTING PROCESS / BUYING PROCESS] and how I can make it better.

Take the quick survey here: [LINK TO SURVEY]

Thank you and CONGRATULATIONS, again!!

[YOUR NAME]



FINAL THOUGHTS

By now you’ll fall under 3 categories…

#1). This doesn’t work for me and won’t do anything

#2). This sounds way too easy but let me give it a try

#3). You already sent out your first email

If you fall under category #2 or #3, GREAT! You’re an action taker. If you fall under #1, let me

show you a few case studies of how well these email work.



Those are just a few examples of how well these emails work.

Now it’s up to you to you. Take action and send out those emails and let me know how it

goes. Once you send out the emails and you see success… please make sure to email me at

[email protected] (which is my personal email) with a screen shot and something nice

I’ll make sure to get you a super duper cool gift!

To Your Success,

Jeff Coga

Co-Founder

Real Estate Strategy Lab

P.S. Here’s one of my favorite quotes. Always remember this….

mailto:[email protected]



P.P.S. Here’s a picture of me at Tony Robbins Unleash the Power Within in 2010. It was pretty

awesome! If you have never been to any of Tony Robbins event, I would highly

recommend you to go before he loses his voice and retires.

https://www.tonyrobbins.com/events/unleash-the-power-within/

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