get it right! use the correct medical terminology to engage your audience
TRANSCRIPT
Laura Dekker
Research Manager | SKIM Europe
Get it right! Use the correct medical terminology to engage your audience
Digital century driven by information
How can you ensure that your marketing message is being captured by physicians?
How to engage physicians?
FMCG marketing lost in translation
Pitfalls for medical marketing
“bypass”
shuntirovanie pontage bypass
“infantile scurvy”
osteapathia hemorrhagica infantum
Barlow’s disease Möller-Barlow’s disease Barlow’s syndrome Cheadle-Möller-Barlow syndrome
vitamin C deficiency syndrome hemorrhagic scurvy
“surgery”
medical performance
medical facility
Online chat groups to capture terminology
Use medical terminology to engage