The Write Way to Become a

Star Organizer

Presentation with Barb Sawyers Sticky Communication and Professional

Organizers in CanadaToronto, OntarioFebruary 25,2013

Is this you?

You love to transform chaos into order

Is this you?

But you struggle with creating content that will

• attract customers

• build relationships online

• maybe make you a star

through ordinary writing + extraordinary marketing content

1.Follow my 3-step writing process

2. Multiply

Get organized

1. Think

2. Write like you talk

3. Write better

3 steps

Who do you most want to connect with?

1. Think

What’s your brand personality?

What’s your point?

Who do you most want to connect with?

Who is your ideal reader?

Connect with one. Attract many.

Who do you most want to connect with?

Who is your ideal reader?

What gets her going in the morning?

What keeps him awake at night?

What’s your brand personality?

What gets you going in the morning?

What keeps you awake at night?

What is your point?

What’s the best way to deliver it?

What do you enjoy in conversation?

2. Write like you talk

How can you apply it?

Write your intro

• your point

• connected to your ideal reader

• through your personality

Say it out loud

Pretend you’re having a conversation with your ideal reader

Take a break

3. Write better

Write tight

Be remembered

Look smart

Go Hollywood

Be remembered

How would you help your readers?

Be remembered

10. Repetition, repetition, repetition, but not too often9. A framework, as in three tips, problem-solution8. Visual or sound cues 7. Numbered points 6. Catchy phrases 5. First or last on a list 4. Similar sounds, especially alliterations or rhymes3. What matters to your most important reader 2. Repetition with a twist1. Less

Write tight

How would you make your content fit like your favourite jeans?

Write tight

Make a backup copy.Delete all unnecessary words.Simplify or delete words any of your readers might not understand. Replace fuzzies with precise terms. Cut modifiers that aren’t vital. Delete or move words and ideas that have ended up in the wrong place.Organize your content under subheads. Chop what doesn’t fit neatly. Add a temporary word parking lot, just in case. Eliminate the word that any time it’s not required. Pretend you’re being charged a buck a word. Link to longer content.Get rid of your ego.

Look smart

What makes others look unprofessional?

Look smart

• Avoid the two most common gaffes: 1. confusing contractions and pronoun possessives, eg It’s and its 2. words that sound alike, eg discrete and discreet

• Use punctuation helpfully• Use numbers effectively• Be consistent

Go Hollywood

StoriesHumourLove

What kinds of movies or other media does your ideal read love? What can you apply?

2. Multiply

Think

Recycle

The medium you’re adapting for

1. Think

Who hangs out there?

What do they like?

What does the medium require?

2. Recycle

Rinse and repeatMake it better

Do you feel better organized about your writing?

Keep goingwith my blog or newsletter

www.stickycommunication.ca

Buy my book or 6-part online

learning courseWrite

Like You Talk Only Better

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Multiply

Write Like You

Talk Only

Better

So you can become a star organizer