get serious about getting social - ttn yearbook 2011 - cover story

8/7/2019 Get serious about getting social - TTN Yearbook 2011 - Cover Story

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y ` i { x g l o u m t ` { u m m j H m m h n `

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DIB@KMMJ. Uxouu`{. AyRsib`. _mpUpk` ,,,

niru yì{. ou r`àè. gi{eny i eiy sirrè

xougmpu pr kòlh bml{mluè ky l`xrsi!

s`{ m{ aihivol` i{uobn`r ikmpu rmboin aèoi.

olepru{y bml`{`lb`r xoug eorbprromlr m m{r`rromlr ml ug` k`ru xiy um puonor` x`k ;,3

ummnr ol mp{ eiony ms`{iuomlr. m{ kprol`rr si{u!

l`{r u`nnolh pr gmx ug`y i{` lmx ml NoljèOl

m{ mug`{ rmboin lùxm{jolh rou`r,

Hp`rr xgiu= ;399 xml‟u k` apbg eo!

`{`lu) Em lmu {ù. ugmphg. ymp git` lmu

aorrè ug` u{iol yù ile rmboin aèoi or

lmu i kpkkn` ugiu or ikmpu um kp{ru ‒ ml

ug` bmlu{i{y. ou or ikmpu um hù kohh`{ ile

am{` rmboin)

Ou ummj Dib`kmmj mlny dt` rgm{u yì{r um rohl

ps 033 aonnoml pr`{r ile mug`{ rmboin aèoi

rou`r i{` h{mxolh iu i roaoni{ sib`. rm x` i{`

lmu fpru uinjolh ikmpu ug` niu`ru ie g`{`. kpu{iug`{ ug` k`hollolh m i bpnup{in bgilh` lmu

r``l rolb` ug` olt`luoml m {ieom m{ UT,

Xùg`{ ymp i{` in{ìey prolh rmboin aèoi

ol ymp{ m{hiloriuoml m{ eiony no`. m{ xgùg`{

ymp i{` fpru nmmjolh um rui{u. {ìe ml ile r``

xgiu xonn rgis` ug` bmaolh yì{ {ma i rmboin

aèoi s`{rs`buot` ile gmx ymp bil aij` ug`

amru m ug` ti{ompr r`{tob`r mpu ug`{`,,,

_mp{ hp`rur ile bpruma`{r i{` rmboin ‒ rgmpnel‟u ymp k`. umm=_mp bil rou iu gma` xiubgolh i mmukinn hia`

ml UT ile rb{ìa iu ug` {``{``. kpu lmkmey xonn

rgi{` ymp{ wbouà`lu, Ml ug` mug`{ gile. ymp

bmpne xiubg ug` hia` ml ug` Olu`{lù m{ rgi{`

ymp{ mpu{ih` ikmpu ug` {``{`` ml Dib`kmmj

ile gple{èr m{ ugmpriler aiy fmol ug` {iy,

Rmboin aèoi. ir ug` lia` rphh`rur. or lmu fpru

ilmug`{ m{a m aèoi ‒ ou or „rmboin‑ ‒ ou k{olhr

s`msn` umhùg`{, Ou inrm k{olhr bmasilo`r ile

s`msn` umhùg`{,

Xgùg`{ ymp noj` ou m{ lmu. ymp{ hp`rur m{

bpruma`{r i{` uinjolh ikmpu ymp ml ug` Ol!

u`{lù. a`luomlolh ymp{ bmasily‟r lia` mlDib`kmmj. ux`ùolh ikmpu ugò{ `ws`{o`lb` ol

ymp{ gmu`n. m{ knmhholh ikmpu ug` gmnoeiy ug`y

kmmjè xoug ymp,

_ì{r ihm. aily bmlrpa`{r fpehè i bma!

sily ky our iee{`rr. lmu rm nmlh ihm. ug`y rui{u!

Hù r`{ompr ikmpu

hùuolh rmboinBmlu`lu or jolh ir gmrsouinouy. nòrp{` ile ump{ora bmasilo`r `lhih` ugò{bno`lur ug{mphg rmboin aèoi. x{ou`r AI[UOL JPKN@[



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r u o { r i

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r m b o i n a ` e o i , R m b o i n a ` e o i

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, ‑

è fpeholh ou k our x`krou` ‒ ol ;399 ug` xonn

rui{u fpeholh ou k our `lhihà`lu ml rmboin

aèoi rou`r,

Ug` {ohgu ile x{mlh xiy um k` rmboinK`m{` fpasolh mlum ug` rmboin aèoi kile!xihml. bi{`pnn bmlroe`{ xgobg ipeo`lb`

mp xilu um {ìbg ile aij` rp{` mp pr`

ug` {ohgu snium{ar ile rou`r um ui{hù mp{

'smu`luoin/ hp`rur. bno`lur. ile toroum{r, Eo!

`{`lu rou`r git` eo`{`lu eàmh{isgobr:

Dib`kmmj. m{ `wiasn`. or t`{ ru{mlh ol @p!

{ms` ile ug` PR. xg`{ìr M{jpu gir am{` pr!

`{r ol K{ivon ile Oleoi ugil il mug`{ rmboin

lùxm{jolh rou`, @ypinn. NoljèOl or amrun

prè k kprol`rr u{it`nn`{r. xgon` mug`{ rou`r

ai k` kùu`{ um {ìbg s`msn` xgm u{it`n m{

nòrp{` sp{smr`r,

Em lmu inn olum ug` u{is um pr` rmboin a`!eoi snium{ar sp{`n ir ilmug`{ iet`{uor`!

a`lu aèopa) Ugor ai git` xm{jè xg`l

rpbg rou`r d{ru rui{uè. kpu ou b`{uioln em`r lmu

xm{j ilam{`,

_mp{ hp`rur ile bno`lur xilu um k` `lhihè.

lmu roasn iet`{uorè um. rm k`bma` si{u m ug`

bmlt`{riuoml ile rui{u uinjolh um mp{ mnnmx!

`{r, Oltou` ugà um smru sobup{`r. toe`mr ile

rum{o`r ile rgi{` `wbnprot` bmlu`lu ile l`xr

xoug ugà,

Bmlroe`{ àsnmolh i aàk`{ m rui xgm

ibur ir i „Bmaaplou Ailih`{‑ ile nmmjr i!

u`{ mp{ `luo{` rmboin aèoi mlnol` s{`r`lb`

ile inrm uij` ug` uoa` um nì{l ir apbg ir mpbil ikmpu ug` s`msn` xgm bmll`bu um mp ml!

nol`, Up{l xgiu mp nì{l olum ieeouomlin {`t`!

lp` ru{ìar. `,h, mp ai dle ugiu rma`kme

or uinjolh ikmpu bmaolh um mp{ gmu`n m{ ugò{

ko{ugei m{ gmlàmml ‒ s{oa` psr`nnolh ms!

sm{uplouo`r ikmple)

S`msn` i{` am{` noj`n um u{pru xgiu ugò{

iaon!aàk`{r. {o`ler. m{ bmnnìhp`r git`

um ri ikmpu mp{ bmasil. ugil xgiu or x{ou!

u`l ol i hpoe`kmmj. aihivol`. m{ l`xrsis`{r.

rm uis olum ir ail lùxm{jr ir smrrokn` ile`lhih` xoug mp{ hp`rur. bno`lur. ile toroum{r)

Bir` Rupey6 Ug` Kmllolhuml Fpaò{igNij`r Umx`{r ol EpkioUg` Kmllolhuml or i 573 j`r. dt`!rui{ gmu`n

ile gmu`n isi{ua`lur s{ms`{u. ol ug` Fpaò!

{ig Nij`r Umx`{r i{ì ol Epkio. fpru mssmrou`

Epkio Ai{oli, Mdboinn ms`lè ol Ai ;393.

ug` gmu`n `lu`{è ug` ai{jù ep{olh i eodbpnu

uoa` ile prè rmboin aèoi `wu`lrot`n um ir!

roru ol b{ìuolh k{ile ixi{`l`rr ile `lhih`

xoug hp`rur. pup{` hp`rur. ile toroum{r6

Ug` Bginn`lh`r• Eodbpnuai{j ubmleouomlr,

• Nmxk{ileixi{ l`rr-torokonouyiamlhruui{!

hù ipeo`lb` ol ug` {`homl,

• L`xx`krou`.kput`{ynouunù{idb,

• Kpone k{ile ixi{`l`rr ile b{ iu k{ile

iakirriem{r ypobjn ol i gohgn bmasùo!

uot` ai{jù snib` bgi{ibu`{orè k il mt`{!

rpssn m gmu`n {mmar ile {`b`rrot` e`!

aile,

Ug` S{mf`bu• Dol`!uplolhmdug`x`krouùmaijòuam{

rì{bg `lhol` ile pr`{ {o`len,• @ruiknorgèigmu nknmhumbmasnoa`luug`

olm{aiuoml eorsniè ml ug` gmu`n x`krou`,

• B{ìu eile gìtonys{mamuèk{ile‟rml!

nol` s{`r`lb` toi mlnol` s{mamuomlr ile

rmboin aèoi bgill`nr,?



Bmt`{ Rum{y

Ug` [`rpnur• Ug gmu n or bp{{`luny ug mlny

ole`s`le`lun mxlè ile ms`{!iuè gmu`n ml U{osIetorm{‟r Ums

23 m{ gmu`nr ol Epkio. ile ug`mln lml!bgiol s{ms`{u ol U{o!sIetorm{‟r Ums 93 m{ kprol`rr

gmu`nr ol Epkio,• [ìe {rgos md ug` gmu n‟r knmh

gir h{mxl {ma 55 {ìe`{r s`{

amlug ol Is{on ;33? um mt`{;.033 {ìe`{r s`{ amlug ol Mb!umk`{ ;393 ‒ ug` gmu`n‟r knmh or

ug` ugo{e kohh`ru {``{{olh rou` umug` gmu`n‟r x`krou`,

• Ug` gmu n lmx giram{ ugil

5.333 nmin mnnmx`{r ib{mrr Di!b`kmmj. Uxouu`{ ile Dmp{rypi{` ‒ {`t`lp` h`l`{iuè {ma ug`r`

mnnmx`{r or {mphgn Eg03.333'%92.433/ s`{ amlug ile {orolhruìeon,

• U{idbumug`gmu`n‟rx`krou`gir

olb{ìrè k 83 s`{ b`lu mt`{ug` niru row amlugr. bmlt`{!roml {iu` m nmmj`{r olum kmmj!

`{r inrm olb{ìrè rgi{sn ol;393 ile {`t`lp` h`l`{iuè{ma ug` x`krou` m{ ug` d{ru 93

amlugr m ;393 xir ol `wb`rr mEg9 aonnoml '%;83.333/,

Ugor xm{j xir aioln eml` ol!gmpr`. xoug mbbiromlin rpssm{u{ma eèobiuè olepru{ bmlrpnu!

ilur obmlrpnugmu`nr,bma. ile xonnbmluolp` ol ;399 xoug olb{ìrèàsgiror ml rmboin aèoi s{m!

amuomlr ile nmbiuoml!kirèr`{tob`r rpbg ir Dmp{rypi{` ileDib`kmmj Snib`r,

Nù‟r uinj ikmpu 'mlnol`/{`spuiuoml ile b{or`railihà`lu@t`l ug` k`ru kprol`rr xonn rma`!uoa`r git` plgiss bpruma!`{r, Ug` ai k` plgiss ikmpu

rmaùgolh mpu m mp{ bmlu{mn m{k` pl{ìrmlikn`. kpu o ug` i{`plgiss ou bil oasibu ml mp ile

mp{ kprol`rr, [ààk`{ ugiubmasniolur bil k` smrouot` ilegi{l`rr ug` smx`{ m rmboin aèoi

um hot` mp{ bmasniolu gilenolhug` ame`{l èh`)

Git` mp gì{e ug` rum{o`r

xgobg ri il plgiss bpruma`{

xonn u`nn 93 s`msn` ikmpu ugò{ kie`ws`{o`lb` xoug mp xgon` i giss

bpruma`{ xonn u`nn mln uxm m{ ug{`ìkmpu mp=

Ugiu xir `ru`{ei, Umei. xougbpruma`{r ile hp`rur prolh rmboin

aèoi um k{miebiru ugò{ `ws`{o!`lb` xoug mp{ bmasil m{ prolhrmboin {`to`x rou`r noj` U{osIeto!

rm{. il plgiss bpruma`{ bil u`nn

gple{èr m s`msn` ikmpu ugò{`ws`{o`lb` xoug mp iu ug` bnobj

m i kpuuml, Rm. m bmp{r`. bil igiss bpruma`{)

O p{h` mp um uij` mp{ bma!sil‟r mlnol` {`spuiuoml r`{omprn

ile um {`hpni{n hmmhn` mp{ bma!sil‟r lia` ile. ol bir` m gmu`nrile {`ruip{ilur. inrm ug` lia`

m mp{ mpunùr, @t`l kùu`{. pr`Hmmhn` In`{ur um nù mp jlmx xg`lrma`kme a`luomlr mp{ bmasi!

l m{ mpunùr mlnol` ‒ ou‟r {`` ilemln uij`r i bmpsn` m r`bmler um

rù ps,Em lmu k` eorbmp{ihè k l`hi!

uot` spknobou mlnol`. kpu {ìnorùgiu. plnoj` s{`tomprn xg`l s`m!

sn` ai git` k``l uinjolh ikmpuugò{ `ws`{o`lb` ol s{otiu` xougmpump jlmxolh ou. mp lmx t`{ m!

u`l jlmx xgiu s`msn` i{` riolhile. ol ail bir`r. `t`l gitùg` ikonou um {`sn um ugò{ bma!

sniolur mlnol`,Ug` j`r um ``buot` mlnol` b{o!

r`r ailihà`lu i{` rs`è ile

gml`ru) Il plgiss bpruma`{.xgùg`{ g -rg tmob`r gor-g`{

msoloml mlnol` m{ mol`. `ws`burgor-g`{ bmasniolu um k eìnu

xoug rs`èon ile `dbo`lun. rmo mp em bma` ib{mrr rmaùgolh

mlnol` ugiu em`r i{mpr` rprso!boml m{ bmlb`{l. olt`ruohiu` ugàiuu`{ oaaèoiu`n, Xg`{` smr!

rokn`. smru i {`sn riolh ugiu mpi{` nmmjolh olum ug` aiuu`{ ilexonn hù kibj um ug` bpruma`{ ir

rmml ir smrrokn`. m{. o smrrokn`.bmluibu ug` smru`{ eo{`bun um u{

ile hù am{` olm{aiuoml ile`ruiknorg eo{`bu bmaaplobiuoml,

Ml snium{ar noj` Dib`kmmjile rma` mug`{ mlnol` bma!aplouo`r. mp bil {àmt` smrur

{`niuot`n ìron ile mp aibgmmr` um em rm m{ rnile`{mpr m{mug`{xor` plrpouikn` smrur, Mug`{

rou`r em lmu hot` mp ug` msuomlum {àmt` smrur. kpu ai nù mpbmaa`lu ml smrur ‒ o rm. em {`!

sn ol i bmp{u`mpr ile aiuu`{!m!ibun aill`{ ile em lmu hù

olum i apernolholh aiubg xougug` smru`{, Oltou` ug` smru`{ umbmluibu mp k sgml` m{ àion um{`rmnt` ug` orrp`,

B`{uiol rou`r-sniudm{ar. xonn

lmu innmx mp um bmaa`lu ml

smrur m{ bmluibu ug` smru`{. ile`rr`luoinn nìt` mp xoug mlnuxm msuomlr6 Nù. xgiu`t`{ ou or.

hm ile amt` ml. m{. o ug` aiu!

u`{ or r`{ompr `lmphg. bmluibuug` rou`-sniudm{a mxl`{'r/ ile

irj m{ ug` smru um k` {àmtè,Ug` niuu`{ ai k` i nmlh ile s{m!u{ibuè s{mb`rr. rm or s{mkikn

mln il msuoml m{ t`{ r`{omprorrp`r. `,h, bms{ohgu tomniuomlr.nok`n. m{ rnile`{, Ol amru bir`r. ir

apbg ir ou ai o{j mp. ou‟r k`ruum fpru amt` ml,

Xgiu ug` dpup{` gmnerOl ug` pup{`. am{` ile am{`

s`msn` xonn ibb`rr ug` Olu`{lù

ug{mphg ugò{ rai{u!sgml`r. m!u`l xgon` ml!ug`!hm. rm nmbiuoml!

kirè r`{tob`r noj` Hmmhn` Nmbin.Dib`kmmj Snib`r ile Dmp{rypi{`xonn k` inn ug` {ih`, S`msn` xonn

i{{ot` ol i l`x bou ile nmh mlum ug` Olu`{lù prolh mlnolàisr ml ugò{ rai{u!sgml`r um

ole mpu xgiu r`{tob`r. {`ruip!{ilur. gmu`nr. ile ki{r i{` ition!ikn` i{mple ugà ‒ ile xgiu

mug`{ s`msn` ugolj m ugà m{xgùg`{ il m ugò{ {o`ler {`b!

maa`le il si{uobpni{ ibuotouo`rm{ bmasilo`r)

Aij` rp{` mp i{` noruè ml innrpbg r`{tob`r ile git` ps um eiuòlm{aiuoml. sobup{`r. ile toe`mr

ml eorsni, I sobup{` rir am{ùgil i ugmprile xm{er ‒ i toe`mrir t`l am{`) Olb{ìrolhn. ug`

nol`r kùx``l „mnol`‑ ile „ml!nol`‑ xonn hù knp{{è. apbg nojùg` nol`r kùx``l „xm{j uoa`‑

ile „nòrp{` uoa`‑ ‒ bmlrpa!`{r xonn ibb`rr ug` olu`{lù {mailxg`{` iu il uoa` ile „xm{j‑

xonn lm nmlh`{ k` bmlolè um ilmob` m{ ail s`msn`, Olm{ai!uoml xonn k` rgi{è {``n ile

{`yp`lun kùx``l lùxm{jr m{o`ler 'kmug ml! ile mnol`/ile bmnnìhp`r, p

Ai{uol Jpkn`{ gìer ps obmlrpnugm!

u`nr,bma. il pnu{i!kmpuoyp` bmlrpnu!

olh d{a rs`boinorolh ol irroruolh

rainn $ aèopa gmrsouinou bma!

silo`r ile gmrsouinou s{m`rromlinr

ibgo`t` ugò{ kprol`rr hminr ug{mphg

ollmtiuot` pr` m 'mlnol`/ S[. rmboin aèoi ile bprumaorè B[A

ru{iu`ho`r,

Dmnnmx goa iu guus6--uxouu`{,bma-

obmlrpnugmu`nr m{ xxx,ib`kmmj,

bma-obmlrpnugmu`nr,

Jpkn`{6 uij` mp{ bmasil‟r mlnol`{`spuiuoml r`{omprn

get serious about getting social - ttn yearbook 2011 - cover story

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