get that article published

Get that Ar)cle Published!

www.showyourexper,se.com

(Painlessly, Reliably, and No Drama)



Many business professionals hear that…

1.   You’ve got to build your professional profile!

2.   Get your ideas published!



But Where Do You Start? Here’s a 9 step flowchart of the process I’ve been using for over 15 years, helping my business professional clients get their ideas published.


www.showyourexper,se.com www.showyourexper,se.com

Start by picking which kind of exper,se you most want to demonstrate – what clients are likely to pay you to do, which you can do well, and which you enjoy doing.

What do you want to be known for?



Think of which industries you want to reach, or professions/occupa,ons – or which markets (your local market, na,onal, or global)

Which audiences do you want to reach?



Some of the most effec,ve thought-‐leadership ar,cles cover trends and niche news developments. Content must solve pressing problems, or help access opportuni,es.

Pick themes that show your exper,se – but are not a sales pitch



Publica,ons may be for a specific industry, profession, or geography. They include printed magazines, professional associa,on websites, and influen,al blogs.

Find publica,ons trusted by the people you want to reach



•  Your topic

•  Why the readers of THIS publica,on will be interested

•  A point-‐form outline of your ar,cle

•  Your qualifica,ons to write on this topic

A good query le\er has four points:



If the editor likes your idea, you need to get agreement on what the ar,cle will look like, how long it should be, and the deadline.

Discuss your idea with the editor



If you’re a good writer and can write quickly, go ahead and write. Otherwise, consider working with a freelance ghost-‐writer, text editor or proof-‐reader.

Write your ar,cle – the right length, and on deadline



Many people want to publish an ar,cle, but it never happens. So, congratula,ons!

Celebrate! you’re published!



Some easy way to leverage the power of content marke,ng and social media...

Now, get the most from your ar,cle



For your LinkedIn profile: •  List the ar,cle under

“Publica,ons” •  Post a PDF of the ar,cle

to your profile •  Post the ar,cle in your groups –

and ask a ques,on or two to start the discussion

Get the Most From Your Ar)cle

(Part 1)



Get the Most From Your Ar)cle

(Part 2)

SlideShare: post a PDF on your channel

TwiJer: Several tweets, different keywords

E-‐mail: PDFs to your contacts, with a personal note

Print: do printed reprints for face-‐to-‐face mee,ngs



To learn more about building your professional profile by publishing informa,ve content, see

www.showyourexper)se.com

get that article published

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