GET THE MSG: TEXTING + DRIVING DOESN’T ADD UPC A I T L I N R I C H M A N

TEXTING TRIVIA

U S E T H E P I E C E O F P A P E R P R O V I D E D T O A N S W E R T H E F O L L O W I N G Q U E S T I O N S .

K E E P T R A C K O F Y O U R C O R R E C T / I N C O R R E C T A N S W E R S A S W E G O T H R O U G H T H I S P R O G R A M .

W I N N E R W I L L B E A N N O U N C E D A T T H E E N D !

Texting while driving is a part of distracted driving, which is the act of using one’s cell phone to text, instant message, surf the web, update social media platforms, send photos, etc., while operating a vehicle. 1

WHAT IS TEXTING WHILE DRIVING?

THE “LAST TEXT” DOCUMENTARY

Using real stories to relay the message that texting and driving is dangerous and life threatening

Shares the stories of 6 people and shows how their lives have changed because of texting and driving

Not a scare tactic

Educational awareness tool

The Last Text

STATISTICS ON TEXTING WHILE DRIVING

97% of young adults admit that texting while driving is dangerous,2 but 43% admit to doing so3

More than 40% of those who admitted to texting while driving called it a habit

61% of young adults say that their friends text while driving

75% of young adults say that texting while driving is common among friends

-Social norm

77% of young drivers are somewhat to very confident that they can safely text while driving

AT&T texting and driving survey was commissioned by AT&T Services, Inc. and conducted by SKDKickerbocker and Beck Research

STATISTICS ON TEXTING WHILE DRIVING

More than 200,000 crashes each year involve drivers who are texting, causing life-changing injuries and deaths 4

More than a third of young adults say they have been involved in a near-crash incidences because of their own or someone else’s distracted driving

90% of drivers who are texting say they’d stop if a friend in the car asked them to

78% of drivers say their likely not to text and drive if friends tell them it’s wrong or stupid

93% would stop if a parent in the car asked them to

44% say that they would be thankful if a passenger complained about their texting and driving

AT&T texting and driving survey was commissioned by AT&T Services, Inc. and conducted by SKDKickerbocker and Beck Research

CURRENT LAWS ON TEXTING WHILE DRIVING

T E X T I N G B A N S A C C O R D I N G T O S T A T E

Y O U N G D R I V E R A L L C E L L P H O N E B A N S

Data from the Insurance Institute for Highway Safety Highway Loss Data Institute copyright 2015

CURRENT OHIO LAWS ON TEXTING WHILE DRIVINGIn Ohio, all drivers are banned from texting and

driving 5

took effect March 1, 2013, had a six month warning period prior so if you get caught texting and driving, you will receive a fine

Fines for violation of the anti-texting law are up to $150

for novice drivers, up to $300

Raises car insurance

It is a secondary offense in the state of Ohio

WHY IS TEXTING WHILE DRIVING UNSAFE?

You are not only jeopardizing yourself 6

It completely diverts your attention, forcing you to multi task which research has proven that no one is a master of multitasking

If you test someone while they are texting or distracted on their phone, they will miss a lot of things that are in their visual periphery

Texting while driving makes a driver 23 times more likely to crash

Answering a text takes away your attention for about five seconds. That is enough time to travel the length of a football field

HOW DO THEY JUSTIFY IT?

• Reading a text is safer than composing and sending one 7

• Holding the phone near the windshield creates better visibility when texting and driving

• Increasing following distance will help decrease the chance of rear-ending the car in front 8

• Texting only at a stop sign or red light is completely safe and legal 9

• FALSE!

TEXTING WHILE DRIVING SIMULATOR

Need a volunteer!

Sync your smartphone via your email address

As you drive, you’ll receive text messages that you have to reply to. It is interesting to find out what can happen when you attention is divided between the road and your phone

Once you’ve seen the life altering consequences of texting behind the wheel, you can commit to never doing so again by taking the pledge at www.itcanwait.com

Are you ready?

TXTING & DRIVING SIMULATOR

STEPS TO STOP TEXTING WHILE DRIVING

1. Awareness Know the risks

2. Commitment

Take the pledge

3. Ritual

Change your behavior

4. Influence

Speak up

AT&T DriveMode App

Free IPhone and Android app that silences incoming text message alerts

It also sends an automatic reply letting the sender know you’re behind the wheel

The app turns on automatically when you’re driving 15 MPH or more and turns off shortly after you stop for a couple of minutes

WHAT ELSE CAN YOU DO TO END THE TEXTING WHILE DRIVING ISSUE?

Safely Go App

Allows only calls and texts from 3 “VIP Contacts” ex. Boss, family

Tells everyone else you are on the road and driving safely, through automatic text replies

Enables calls through your Bluetooth or other hands free device

Gives you access to your top 3 driving apps, like traffic apps, navigation, or music

WHAT ELSE CAN YOU DO TO END THE TEXTING WHILE DRIVING ISSUE?

WHAT ELSE CAN YOU DO TO END THE TEXTING WHILE DRIVING ISSUE?

#X

#X is a shorthand way to text your friends to let them know you are about to get in a car and that you will respond to them as soon as you get to your location 10

The idea is to be able to text this to your friends, and have the conversation paused, and started up again as soon as you arrive

#X Before You Drive

AND THE WINNER IS…..

TA L LY U P H O W M A N Y Q U E S T I O N S YO U G O T R I G H T F O R T E X T I N G T R I V I A

T H A N K S F O R P L AY I N G !

REFERENCES

Cell Phone and Texting Laws. (2015). Retrieved March 27, 2015, from Driving Laws

published by NOLO website: http://www.drivinglaws.org/indexhf.php

Distracted Driving Laws. (2015). Retrieved March 27, 2015, from the Insurance

Institute for Highway Safety and the Highway Loss Data Institute website: http://www.iihs.org/iihs/topics/laws/cellphonelaws/mapyoungcellbans?topicName=distracted-driving#map

Hamilton, Jon. (2008, October 16). Multitasking In The Car: Just Like Drunken

Driving. National Public Radio. Retrieved March 20, 2015 from the NPR

website:

http://www.npr.org/templates/story/story.php?storyId=95702512

No Texting While Driving. (2014). Retrieved March 14, 2015 from the AT&T Texting

and Driving Campaign website: http://www.att.com/gen/press-room?pid=2964

Stop the Texts. Stop the Wrecks. (2008). Retrieved March 27, 2015, from the

National Highway Traffic Safety Administration website:

http://www.stoptextsstopwrecks.org/#campaign

REFERENCES

Stop the Texts. Stop the Wrecks. (2009). Retrieved March 25, 2015, from the

National Highway Traffic Safety Administration website: http://wirelessdefensivedriving.com/wp-content/uploads/2013/01/StopTexts_Infographic.jpg

Texting And Distracted Driving Infographic. (2015). Retrieved March 27, 2015, from

Texting and Driving Safety website: http://www.textinganddrivingsafety.com/texting-and-driving-stats/

Tips and Tools. (2014). Retrieved March 25 2015, from the AT&T Texting and

Driving It Can Wait website: http://www.itcanwait.com/tips-and-tools

Warning Period Ends for Ohio Texting While Driving Ban. (2013, March). Retrieved

March 27, 2015, from the AAA website: https://www.nwohio.aaa.com/news/traffic-safety/warning-period-ends-ohio-texting-while-driving-ban