“Get to Know” WorkshopQ1 2015

Jarmila Yu - International Marketing Director

Driving Value with an Engaged Channel

We all know that the marketplace and buyer behaviour has been changing over the years. But as IT vendors have we realised that the channel that supports it has also evolved? Have we as IT vendors adapted our thinking and our output to our channel? New technology such as Cloud, Mobility, IoT etc… enables businesses to do more than ever before. It equally offers new opportunities for the channel too. However, to fully reap the reward the channel is starting to need to sharpen it’s value proposition. What better starting point than to build this around their customer and the customer needs that it’s built its expertise and reputation on. More vendors are in the fray too, a good thing offering the channel and the customer choice. As the channel builds out it’s own value-net of strategic alliances/partnerships that envelope the partner’s niche expertise it needs to tell a story.Some things never change: lack of marketing budget and access to marketing skillset. A blend of old school and modern day marketing techniques are needed to tell the story.We’ve designed a workshop to help our channel partners take a step back, and guided by marketing professionals think about their business, their customers, their vendors AND consider how to start to build their value proposition to take advantage of the “new” business opportunity ahead. Yes, we’ll update on our product/service portfolio, our partner program benefits and infrastructure BUT importantly we’ll provide the marketing know-how to help the partner understand how to market “themselves” better – a better defined partner value proposition, an improved digital profile, increased visibility in the market will aid demand gen & sales. We trust with Intermedia, an IT vendor who’s ahead of the game providing the “new era” of channel support, in their value-net and in their deals.

The Thinking Behind the Initiative

Driving Value with an Engaged Channel

We’re taking on the world’s biggest tech companies in a battle for $50B in the business communications and productivity industry. Our goal is both modest & earth-shattering: to eliminate the pain of deploying and managing business IT. With Intermedia, customers get back their freedom to focus on their business. You will have your own specific mission and we are thrilled that Intermedia is part of it.

Intermedia believes in providing a Worry-Free Experience™ for our partners. We understand the challenges that many partners face when it comes to raising their profile in the market and generating demand. We also understand that partners may have several vendors all vying for their attention and asking them to market their solutions. How do you keep them all happy and also do what’s best for your business and for your customer? At Intermedia, we believe in “differences” and in “choices” – that’s evident in our Partner Program design. We want to make sure that you run your business on your terms. So we’ve developed tools, resources and assets to help you create demand, generate sales leads and realise revenue potential.

Whether you need to generate demand, close sales or build long-lasting customer relationships, Intermedia is committed to helping you profit from the Cloud. We provide marketing support and sales assistance designed to assist you to effectively, efficiently and affordably market Intermedia’s Cloud Solutions to your customers and prospects. Through our local in-country initiatives, we give you access to professional marketing expertise to supplement your own and also help you coordinate your sales and marketing activities.

Come to a “Get to Know”’ session and get the freedom to focus on your business. Tap into our thinking, experience and expertise to help you market and build your business. See how the Intermedia’s “differences” and “choices” can help you open the door to newer, bigger and better business opportunities, including driving awareness and leads to support your overall business objectives.

The Message