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Get Vertical! Presented by Dana R Zezzo SVP of Sales & Marketing – Jetline [email protected]

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Page 1: Get Vertical #ufgexpo

Get Vertical!

Presented by Dana R ZezzoSVP of Sales & Marketing –

[email protected]

mailto:[email protected]
Page 2: Get Vertical #ufgexpo

Knowledge is Power

• Understanding Vertical Markets• Total Industry Potential• Sales by Product Category• Vertical Market Ranking• Gainers and Losers• Where Orders Come From• Supplier Support• Repeat Business• Conclusion - 20%!

Page 3: Get Vertical #ufgexpo

Industry Potential

http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf

http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
Page 4: Get Vertical #ufgexpo

Sales by Product Category

http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf

http://www.ppai.org/inside-ppai/research/Documents/2012%20SalesVolume%20Sheet%20(2).pdf
Page 5: Get Vertical #ufgexpo

Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 6: Get Vertical #ufgexpo

Supplier Support

http://jetlinepromo.com/markets-html/education.html

http://jetlinepromo.com/markets-html/banking-financial.html

http://jetlinepromo.com/markets-html/education.html
http://jetlinepromo.com/markets-html/education.html
http://jetlinepromo.com/markets-html/banking-financial.html
http://jetlinepromo.com/markets-html/banking-financial.html
Page 7: Get Vertical #ufgexpo

Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 8: Get Vertical #ufgexpo

Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 9: Get Vertical #ufgexpo

Gainers and Losers

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 10: Get Vertical #ufgexpo

Gainers and Losers

• Great example – Real Estate

• Ranking Increase vs Market Decrease─ Why?─ Industry PO Size Average? ─ What other advertising for same $$$?─ Products that has survived the test of time –

─ Stress Balls / Key Tags

Page 11: Get Vertical #ufgexpo

Where Orders Come From

• Who or What department influences the purchase?

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 12: Get Vertical #ufgexpo
Page 13: Get Vertical #ufgexpo

Where Orders Come From

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 14: Get Vertical #ufgexpo

Where Orders Come From

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 15: Get Vertical #ufgexpo

http://jetlinepromo.com/markets-html.html

http://jetlinepromo.com/markets-html.html
http://jetlinepromo.com/markets-html.html
Page 16: Get Vertical #ufgexpo

http://www.goldbondinc.com/survey-root/education%20guide

http://www.goldbondinc.com/survey-root/education%20guide
http://www.goldbondinc.com/survey-root/education%20guide
Page 17: Get Vertical #ufgexpo

http://www.norwood.com/special/media/industry/

http://www.norwood.com/special/media/industry/
http://www.norwood.com/special/media/industry/
Page 18: Get Vertical #ufgexpo

Repeat Business

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Page 19: Get Vertical #ufgexpo

Get Vertical!

• Conclusion

• End Users will pay 20% more for niche product!

• End Buys do not know specific niche products exist.

• Out IDEA the online models

Page 20: Get Vertical #ufgexpo

THANK YOU!

Presenter:Dana R. Zezzo

SVP of Sales & MarketingJetline

[email protected]

mailto:[email protected]
http://www.youtube.com/protowelsetc1
http://www.facebook.com/danazezzo
http://www.linkedin.com/danazezzo
http://youtube.com/thezezzofamily
http://www.twitter.com/danazezzo
https://plus.google.com/112360286477367972364
http://pinterest.com/danazezzo

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