get your groupon!

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A Workshop covering Mobile Coupons for Small Business and a variety of other topics. Geared towards Eureka Springs, AR.

TRANSCRIPT

Page 1: Get Your Groupon!
Page 2: Get Your Groupon!

Workshop Elements

Coupon Sites NWA Deal Piggy LivingSocial.com Groupon

Arkansas App

Checking In FourSquare Gowalla

Page 3: Get Your Groupon!

Workshop Elements

Review Sites Trip Advisor Yelp

Facebook Pages Tips

Hootsuite to Manage Social Media

CoOp Advertising

ESDN Update

Page 4: Get Your Groupon!

Mobile Coupons Trends

According to a recent study by Yankee Group, the number of mobile coupon users in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012. In all, some $2.37 billion-worth of mobile coupon transactions will take place in North America in 2013, up from just $5 million this year, according to the study. It’s clear that mobility represents greater opportunity.

Page 5: Get Your Groupon!

Mobile Coupons

How Mobile Coupons Work You Offer 50% off something The consumer buys it on the online site The online site takes 50% of the profit. Example: Downtown N’ Underground Tour Offers

$12 Tickets for $6. We Sell 50 Tickets - $150 ESDN gets $75 They get $75

Page 6: Get Your Groupon!

Mobile Coupons

What Mobile Coupons Offer You $0 Upfront Costs Immediate results & cash flow Viral buzz about your brand & company E-mail opt-in list for future marketing to customers The ONLY advertising that guarantees customers

Page 7: Get Your Groupon!

Mobile Coupons

Recognize they're not for everyone. High-margin service businesses such as spas and salons were the most successful, with restaurants least successful.

They increase exposure. That may be the best thing for your location, but it may also be difficult to handle the rush of business.

Ad/Marketing Dollars. Think of it as “free” advertising in markets you might not be able to access.

Offer Something, Not Everything. 50% off is a lot – so think about what you can offer that doesn’t sink your ship.

Page 8: Get Your Groupon!

Arkansas AppiPhone App for Great Deals

Page 9: Get Your Groupon!

Arkansas AppiPhone App for Great Deals

Page 10: Get Your Groupon!

CoOp AdvertisingAY Magazine

Linda BurlingameOzarks Area Account Executive417-779-2146 ... Phone417-779-0552 ... Fax417-396-2083 ... cellular

Page 11: Get Your Groupon!

CoOp AdvertisingCelebrate Magazine

Danielle VaughanDirector of Sales and Strategic Planning479.200.5301

Page 12: Get Your Groupon!

ESDN Update

Monthly Open Meeting 9AM Mud Street Café – Last Thursday of the Month

2nd Annual Grand Illumination Grand Illumination Upstairs Downtown Tour & Taste

– May 1st 4-7PM – Tickets $20 The Grand Luminary – May 1st 7-9PM Basin Spring

Park – Festive, Free & Fun

Page 13: Get Your Groupon!

ESDN Update

Downtown N’ Underground Tour March 17th Opening Date

Thursday – Monday 4PM – 75 minute tour

Tickets Adults $12, Kids free with paid adult Tickets available 30 Minutes before Tour & at the

1905 Basin Park Hotel Tickets are not dated – can be included in packages

Page 14: Get Your Groupon!

ESDN Update

Keys for M-Es Conference 2 Day Conference for Micro

Enterprise (1-20 employee businesses)

April 18 & 19 Starting at 2PM the 18th through

6PM on the 19th

Register http://esdn.ticketbud.com/keysconference

Cost $65 for both days

Page 15: Get Your Groupon!

Reasons to Join ESDN

On Average, Participating Businesses Saw Revenue Growth

Investors Receive Perks

Numbers Matter The More We Have the Greater Voice We Have The More We Can Do & Accomplish The More We Can Provide

Being Part of the Solution Makes You Feel Better

Page 16: Get Your Groupon!

Questions?

Email: [email protected]

Call: 479-244-5074

Join us on Facebook: facebook.com/eurekaspringsdowntownnetwork

Twitter: Twitter.com/EurekaDowntown