get your idea made - pca10
Post on 13-Sep-2014
495 views
DESCRIPTION
How to go from an idea in your head to a physical product in your hands. We discuss sourcing, product development, China, and more.TRANSCRIPT
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Process
1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and
Production5. Shipping and Sales6. Feedback Loop
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Ideation
Blue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs. China
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Factory Identification
AlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
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Qualification and Pricing
Factories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDeliveryShould I go to China?
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Product Development and Production
The EXPENSIVE free ride
QA
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Shipping and Sales
Freight ForwardingAirOcean
CustomsLiabilitySales channels
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Feedback Loop
Often overlookedCreate meaningful changes in product2nd round pricing negotiations
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Thanks!Peter Keller@[email protected]
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Case Study: EdgeStar v. Frigidaire
$249 retail<- $125 landed
$179 wholesale ->
Same FactorySame Production Line
SAME FRIDGE
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Case Study: Gym rings 1
US sourcing$7k for tooling+ variable cost+ straps
China$2500 for 100 sets landedin Austin
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Case Study: Gym rings 2
US ManufacturedImported strapsNo fixed costCo-dev
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Case Study: Pullup Rig
Ground-updesign
Low variablecost
Factory flexibility
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Case Study: Speed Rope
TweakMarketdifferentiation
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Project: CrossFit Watch
Blue-sky project