get your name in magazines: how to get media attention for your blog - linsey knerl
TRANSCRIPT
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Get Your Blog into BIG Media
Linsey Knerl
1099Mom.comLillePunkin.com
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Get Your Blog into BIG Media
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Time Magazine = $0Shape = $0All You = $0
Family Circle = $0Better Homes and Gardens
= $0Reader's Digest = $0
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“You need a way to promote your business without
promoting your business...”
- “Sex Toy” Dave Levine
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Rules of Success for HARO
1. Stay on Topic 2. Give GOOD Direct Quotes3. Keep your Word 4. Understand the Editing Process
5. Promote. Promote. Promote.
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Is your PR Company using HARO?
(If not, you need new PR.)
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A Successful Pitch Email
1. Greeting and Introduction 2. Establish Expertise3. Give concrete examples/advice
4. Allow for Quotations5. Followup Communication6. Well Wishes7. Thank you
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A Successful Pitch EmailHi! I'm a homeschooling mom of 5, and I most definitely think
kids need to know Roman numerals. While we don't use them "that" often, they do come up. One example is classic literature: I'm reading Charles Dickens' "Oliver Twist" with my 13-year-old right now, and the chapters are numbered by Roman numerals. When I ask her "what chapter are we on?" she had better be able to answer.
I realize that it may not seem to be the most culturally relevant thing you can teach kids these days, but it takes about an hour to go over them. By revisiting the concepts one time each year, they'll remember, and when it comes up, they won't appear to be idiots.
If kids can get what "LOL" and "ROFL" means... "XXII" should be cake.
If you use any of my quotes, please let me know. Thanks!
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Unless you know the reporter very well, do NOT go outside
the “system.”(Are you “friends” on
Facebook? Do they have your cell number?)
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Unless you know the reporter very well, do NOT go outside
the “system.”(Are you “friends” on
Facebook? Do they have your cell number?)
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Extra Thoughts from Dave Levine...