getaway report
DESCRIPTION
ÂTRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
GETAWAY Online Marketing, Retail Partnership, Print Advertising
and Social Media Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings,
Sweepstakes hosting, Screening hosting and Dedicated Emailing were all utilized for the event.
• Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the event through print advertising. • Retail Partnership Campus Circle utilized an existing business relationship to set up a retail
partnership to promote the film. The partnership included poster displays, swag and sweepstakes giveaways both on and off locations.
Getaway Campaign Recap Banner Ad – 148K imp., 620 clicks
Dedicated Email – 24,482 sent, Opens – 2,490, Clicks – 338 Newsletter Banner Ad – 24.5K emails, 40 clicks Screening Pages (LA/OC) – page views – 921, Sweepstakes – page views – 1,377, 508 entries
Social Media - CC related channels: Facebook – 6,458, Twitter- 3,013 Online Content – 302 page views • Facebook Page Views – 438
Trailer - 88 Page Views
Film Related Page Views – 5,616 Clicks – 998
Film Retail Partnership #1 K1 Speed – 4 LA DMA locations
Torrance, Irvine, Anaheim, Ontario
Film Retail Partnership #2 K1 Speed – 4 LA DMA locations
Torrance, Irvine, Anaheim, Ontario
Film Retail Partnership #3 K1 Speed – 4 LA DMA locations
Torrance, Irvine, Anaheim, Ontario
Print ads in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a
95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 148,000. Clicks – 620.
Dedicated Email
Delivered – 24,482 Opened – 2,490
Clicks – 338
Campus Circle
Newsletter Emails – 24,482 (2X)
Total film Clicks – 40
Special Offer Section Online Downloadable Coupon for K1 Speed
Includes Getaway film ad topper
Online Content
Article Posted on 8/27 Page Views – 302
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Film Trailer
Page Views – 88 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Post Examples Facebook – 6,458 likes Twitter – 3,013 followers
Social Media Post Examples #2 Facebook – 6,458 likes Twitter – 3,013 followers
L.A. Screening Page Views – 515
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
O.C. Screening Page Views – 406
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,377
Entries – 508 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status