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GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM IN TIME: MISSION IMPOSSIBLE ? KATRIEN BACKX SCELTA MOBILITY

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Page 1: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

G E T T I N G 5 0 0 0 0 FA N S O F U 2 A N D C O L D P L AY TO T H E S TA D I U M I N T I M E : M I S S I O N I M P O S S I B L E ?

K AT R I E N B A C K X S C E LTA M O B I L I T Y

Page 2: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

L O C AT I O N : N E A R T H E C E N T R E O F B R U S S E L S

Page 3: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

W H E N ?

WEDNESDAY &

THURSDAY

JUNE 21 & 22

TUESDAY

AUGUST 1

Page 4: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

L I M I T E D PA R K I N G S PA C E

10 000 places

6250 places

Number of visitors: +/- 50 000

Page 5: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

P U R P O S E O F M O B I L I T Y P L A N

Page 6: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

Create alternatives for car use

Expand the parking capacity

Affect the parking demand

M O B I L I T Y P L A N

Page 7: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

N I G H T T R A I N S

Page 8: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

E X T E N S I O N M E T R O A N D T R A M S E RV I C E

Page 9: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

PA R K & B I K E

Page 10: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

G U A R D E D B I K E PA R K I N G

Page 11: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

E X T R A PA R K I N G S PA C E S I N P R E S A L E

Page 12: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

PA R K & R I D E

Page 13: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

C O M M U N I C AT I O N

Page 14: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

P R I C E S E T T I N G

< 10€ 20€

Page 15: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

P R O M O T E C A R P O O L

Page 16: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

S O M E R E S U LT S

1500 5000 16 à 20 000 5500

Page 17: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

K N O W I N G T H E V I S I TO R

Page 18: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

S T R O N G M E S S A G E

Page 19: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

Different partners

C O O P E R AT I O N

Event organiser

Police

City

Transport providers

Page 20: GETTING 50 000 FANS OF U2 AND COLDPLAY TO THE STADIUM …epomm.eu/ecomm2018/docs/D-Sessions/D4/Katrien_Backx.pdf · getting 50 000 fans of u2 and coldplay to the stadium in time:

S P E C I A L S