getting a grip on social media
DESCRIPTION
Industry experts Chris Baggott, CoFounder and CEO of Compendium Blogware and Kyle Lacy, CEO of Brandswag discuss why consumers and marketers alike are obsessed with social media and how marketers are using this medium to generate demand and increase revenue: You Will Learn: 1. What social media should I spend my time and resources on? 2. How are businesses using social media to build engagement? 3. How are businesses leveraging blogging and social media to generate revenue?TRANSCRIPT
Chris BaggottCo-Founder and CEOCompendium Blogware
Kyle LacyCo-Founder and CEOBrandswag
Consumers are changing
People
CommunityEngagement
Attention
What does this mean for customer
communication strategies?
Universal McCann, Wave3
How do we utilize the future?
Where is your customerspending their time?
Go to them and start the conversation
Are you willing to participate in co-creation?
Goals
• Drive traffic to your website• Brand Development• Peer Recommendations
• What is your audience looking for?
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
ROI of Social Media
Question and Answer
Submit your questions via the text box provided!