getting app downloads with the help of facebook’s super smart engineers

Getting App Downloads with the Help of Facebook’s Super Smart Engineers

Puneet Yamparala, App Entrepreneurs Association


Today I am going to talk about a Ninja Facebook Tactic which very

few app marketers use.


Yes, forget about app developers, even experienced app marketers

are not very familiar with this tactic.


This is a very powerful tactic and to help you understand this tactic let us take a look at a very common …


… situation faced by most app developers and what the real

problem is with such a situation.


THE PROBLEM – You Don’t Know Your Target Audience…


If you are like 95% of the other developers, you probably get a majority

of your downloads organically.


You probably also get a few downloads through cross promotions and ads on

various ad networks.

The reason this is a problem is that if one wants to go beyond organic

downloads then they are going to …



… have very poor results and will never be able to run reasonably

priced user acquisition campaigns.

Mistake Marketing to the Wrong Audience - Actually most app developers do not

realize this point. They think that doing …


… app store optimization is enough and they can just rely on organic downloads

to build a successful app business.


The Solution – Let Facebook’s Engineers Help You Get Downloads - You can rely on Facebook’s extremely smart engineers …


… to identify the exact people who are most likely to download your app.


This game changing service from Facebook is called

“Lookalike Audiences”.


Basically what Facebook does is that it identifies people just like your current

users based on thousands of data points …


... and psychographic profiling and allows you to expose your app to these exact

people to get crazy high conversion rates.


How do you take advantage of this service from Facebook?

This service is available through Facebook ads.


Login to Facebook & navigate to Manage Ads


Open Add Manager -> Audiences -> Create Audiences -> Create a custom

audience


Ensure you have Facebook SDK implemented in your app for this to

really work

Next step is to again click on “Create Audience” and this time create a “lookalike

audience” based on your previously created custom audience.



This lookalike audience contains of exactly the same type of people who are

currently using your app.

It is one thing knowing about the strategy, it is completely different thing to implement the strategy effectively.


I am sharing more details on this strategy only with people on my email list. If you would like to know more …


… make sure that you join the email list here: http://eepurl.com/1xx-r

and watch out for my emails in the coming days about this strategy.


http://appentrepreneursassociation.com/

For More App Business AdviceApp Entrepreneurs Associationhttp://appentrepreneursassociation.com




getting app downloads with the help of facebook’s super smart engineers

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