getting foot in door syndrome
TRANSCRIPT
Getting foot in door syndrome
Luke Marshall Thursday, 13th November
It was 2006
I was giving a five minute presentation
for a job in advertising
in a room with
+ other agencies
!and I gave it everything I had
I’ll tell you what happened later
hi, I’m Luke
I’ve written a book
and worked at Google
what you can do to get foot in door syndrome
Here’s what you need1. hustle to get there 2. be prepared to open 3. continue going through doors
1. hustle to get there
hustle is selling yourself, and you need to sell continuously
here’s some facts on sales that apply to everyone
44% of sales people give up after one "no"
22% give up after two "nos"
14% give up after three "nos"
12% give up after four "nos"
Yet 80% of sales happen between the 5th and 12th contact
you start selling with your resume
stand out
be bold
make them want you
they didn’t call you? that’s an opportunity
adopt the hustler mindset: have I thrown everything I can at this opportunity?
What that looks like:• Have you got a referral? • Have you included a picture of yourself? • Have you made a video of yourself to show you want it? • Have you showed you can already do the job? • Have you followed up with a phone call? • Have you included examples of your work? • Have you scouted their LinkedIn? • Have you thrown everything and the kitchen sink?
and more…
that’s hustle
2. be prepared to open the door
Example: I want a job at a digital agency
Google, my friend, ‘best digital agency’
find a role you’re interested in
find out what it takes
search LinkedIn for ‘Reactive Project Managers Melbourne’
you’ve got names, now find a way to get to know them
be creative
you don’t have all the information you need to make it, so go out and find it from people
be short, courteous, and specific about what you want
Example contact:Hi Clare, I noticed you’re a project manager at Reactive and they’re currently hiring project managers at the moment, I’m fresh out of uni and am keen to understand what’s required to make it there one day. Do you have time for me to shout you a coffee next week?Kind regards, Luke
that’s preparing
3. continue to go through
this is an ongoing process
you’re not going to nail this on your first, second, or third go
network as much as you can at things like this
read as much as you can
write and get a web presence today: a blog, Twitter, and LinkedIn
ask yourself - what does going beyond the call of duty look like?
so what did happen with my five-minute presentation?
I failed
my favourite quote:
since then: worked at Google written a book travelled the world work at Facebook
go out get foot in door syndrome and fail better