getting found on google: how to attract and convert new customers through search engine optimisation...

How to attract and convert new customers through Search Engine Optimisation (SEO)

Getting found on Google:

@petejov

/in/petarjovetic

By Petar Jovetic

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SEO?what is

impression.co.uk/sdm

https://www.impression.co.uk/sdm


search engine optimisation, or SEO, is a methodology of strategies, techniques and tactics used to increase the amount

of visitors to a website by obtaining high-ranking placements for relevant, organic keywords in search engines

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What is SEO?

Visibility Traffic Revenue/

Leads

A simplified representation

On-page

Off-page

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SEO?why

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SEARCH ENGINEhow does a

work?

...Making sense of how a search engine works rationalises the activity we undertake as search engine marketers…

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...so to attract and convert new customers through Search Engine Optimisation, you need to....

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Step 1Build informative page content that’s relevant to specific search queries

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Step 2Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity

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SEO = Content + Promotion



...

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Step 1Build informative pages that are relevant to specific search queries

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Conduct keyword research and create a keyword map

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Conduct keyword research and create a keyword map

AimTo determine what people are searching for and ensure each page of your site has a specific topic & purpose

ToolsGoogle Keyword Planner

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Look at your page holistically, from the top down

Begin optimising

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Begin optimising

URLs

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http://www.myshop.co.uk/cookware/saucepans

Begin optimising

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http://www.myshop.co.uk/static/Browse/ID72/33024823/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7C33005908%7CCooking%2C+dining+and+kitchen+equipment%7C33007755/c_3/3%7Ccat_33007755%7CCookware%7C33013646/c_4/4%7Ccat_33013646%7CSaucepans%7C33024823.htm

Begin optimising

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Begin optimising

Title Tags

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Begin optimising

Meta Descriptions

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Begin optimising

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Begin optimising

Headings

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Begin optimising

Words on the page

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Begin optimising

Images

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Begin optimising

Other useful content

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Begin optimising

Internal links

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Examples...

Vs.

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Step 2Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity

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Begin promoting

Start with social media...

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Link Building

Begin promoting

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Begin promoting

Link?what is a

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Begin promoting

Begin promoting

≠

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Considerations when link building....

Authority & trust of linking site

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How relevant is the link?


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Variety of links from different sites...


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Where is the link placed on the page?


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How often are you building links?


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Quality of current links?


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To reiterate...

1) Build informative pages that are relevant to specific search queries

2) Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity

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- Google Search Consolehttps://www.google.com/webmasters/tools/

- Google Analyticshttps://www.google.com/analytics/

Tools

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Thank you!

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Any questions?



getting found on google: how to attract and convert new customers through search engine optimisation...

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