getting google to love you

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Tips and Tricks for icreasing your ranking

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  • Ge#ngGoogletoLoveYouPresentedbyBrookePeterson

  • WhyGoogle?

    Imightbeali,lebiased,because

    ChromeBrowser GoogleApps Gmail Googlecalendar GoogleMaps GoogleTranslate AndroidPhone

  • WhyGoogle?

    Butdontjusttakemywordforit.

    Googleisthedominantsearchengineworldwide,withamarketshareofbetween6572%ofthemarket(dependingonwhatstatsyouread).Googleindexesbillionsofwebpages,sothatuserscansearchfortheinformaOontheydesire,throughtheuseofkeywordsandoperators.

    Moreimportantly,whatpercentageofyoursiteisit?

  • Google

    GoogleSearchEngineOp1miza1on

    Veryimportantalso:

    GoogleAdWords GoogleAnalyOcs

  • WhatisSEO?

    SearchEngineOp1miza1onispartofanoverallwebsitemarkeOngstrategy.AlsoreferredtoasSearchEngineMarkeOng(SEM),thefocusisonimprovingthequalityandquanOtyoftractoyoursite.

  • Letshearitfromtheexperts

    HereisthelinktoseeitonYouTube

    hZp://www.youtube.com/watch_popup?v=BNHR6IQJGZs&vq=medium

  • WhyisthisImportant?

    Datashowsthat80%ofinternetusersclickontherst3lisOngsinGoogle

    GooglelisOngsareperceivedtobenonbiased SEOgivesbeZerROIthananyothermarkeOngmedium TherearenobiddingwarsorclickfraudinSEO SEOhelpsincreaOnganonlinebrand

  • TheStepstoDoingSEOInHouseBecauseyoureallycan

    Thishastobepartofyourmarke1ng&communica1onsplan

    KeywordResearch CompeOtorAnalysis YourVisitors&YourSite OnPageOpOmizaOon OPageOpOmizaOon

  • Keywords

    DotheResearch

    Thinkaboutwhatkeyusersaregoingtotypeandthenmakesurethosekeywordsareonthepage.

    SurveyyouconsOtuents. Lookatyourowndata(GoogleAnalyOcs) Useonlinetoolsavailable,manyofwhicharefree.Google,

    YahooSearchwordmarkeOng,MicrosonAdCenter.AllyouneedtodoissignupforafreeadverOsingaccountwiththem,signinandusetheirkeywordtools.

  • CompeOtorAnalysis

    WhoareyourcompeOtors,howdotheyrankandwhataretheirkeywords.

    Findallrelatedwebsites(listofcompeOtors) Findouthowimportantthesewebsitesare Findhowmanysiteslinktothem(linkpopularity) Findthenumberofindexedpages

    SEO Book WordTracker SEO Chat SpyFu

  • YourVisitors&YourSite

    TracSources

    Keywords Searched&NotSearched ExcludeSchoolName

    PopularPages Anysurprises?Dothesematchyourgoals? Examinepopularpageslandingcontent Timespentonpages BounceRate

  • OnPageOpOmizaOon

    WhatGooglewantyoutodototohelpthemtoindexyoursitecorrectly.

    MetaTags HeaderTags Content URLS Images HTMLSiteMap CheckforErrors

  • Whatdoesyoursitelooklike?

  • MetaTitles

    Meta(HTML)TitlesareoneoftherstaZributessearchenginessee.

    As this is normally the first thing a user sees on the search results (a header) then it is very important.

  • MetaTags&DescripOonTags

    MetaorKeywordTags:arenotveryimportanttoGoogleanymore. DescripOonTags:Usedinthesnippetonthesearchresultspage

    Donotinuencerankings Helpvisitorsdecideiftheywillclickintoyoursite Thinkofitasthe30secondelevatorspeech

  • Pages

    Donotforgetabouteachpageaswell.WhenyoucreateanewpageitwillautomaOcallygeneratethisinformaOon,butyoucanchangeitasneeded.

    You can also turn off indexing of pages.

  • HeaderTags

    ThenextaZributesearchengineslookatareyourHeaderTags.HavingaH1andH2onyourpagewillhelptellthesearchenginewhatthepageisabout.

    H1 H2

  • ContentGoodContentisthebestSEOSethGodin

    UseKeywords InthepageOtle Headings Subheadings BodyCopy TextLinks

    Keepsentencesshort Oneideaperparagraph UseInvertedParagraphstyle(statethepointrst) 300400wordsperpage Usehighlight,bold,italic,aswellasnegaOvespace.

  • ContentLinks

    Linksfoundwithinyourwebsitecontent.

    Ensuresthatyourwebsitegetsproperlyindexedandthatallpagesarefoundbysearchengines

    Buildstherelevancyofapagetoakeywordphrase DoDownloadISBsViewbook DontClickhere

    Increasesthepagerankofaninternalpage Donotforgetaboutanchors,makethenamerelevantaswell. Linkingtoles:watchthelenaming&structure.

  • ContentFolder

    Usemeaningfulnamesnotjustforsitemanagement&eciency,butsearchenginesDOseethenamesofyourles&pathtothoseles

    www.finalsite.com/uploaded/img12345.jpg

    www.finalsite.com/uploaded/giving/make_a_gift.jpg

  • URLs

    CorrectURLSareimportant.Keepthemshortandhavethemrelatetoyoupagescontent. PageTitlesareimportant

    InuenceRankings ProvideLabelsforBrowsers DriveIniOalClicks

  • Images

    Searchengineswillonlyknowwhatyourimagesareaboutifyoutellthem.

    Adding Alt Tags and a description to each image will help them to index your images properly.

  • HTMLSiteMap

    CreaOngaXMLsitemapisimportantforsearchenginespiders.

    Submit your site map to Google for quicker and accurate indexing

  • CheckforErrors

    GoogleallowsforyoutocheckyoursiteusingthefreeGooglewebmastertoolswhichallowyoutocheckcrawlingstats,linkstats,anderrorsonyourwebsite.

  • OPageOpOmizaOon

    NowthatyouhaveopOmizedyoursitetobeindexedbyGoogle,youneedto.Themorepeoplethatlinktoyouthehigheryourrankwillbe.

    DevelopaLinkCampaign OnlineDirectories GooglePlaces ArOcles PressRelease,BlogsandRSS

  • DevelopingalinkCampaign

    Themorepeoplethatlinktoyouthehigheryouwillgo.AlinkCampaignneedtobeabigpartofyourSEOStrategy.

    TypesofLinksInclude:

    Onewaylinks:alinktoyoursitewithoutalinkback Twowaylinks:whenbothsiteslinktoeachother Threewaylinking:whensiteAlinkstositeBandsiteBisaskedtolinktoa

    dierentsiteC

  • OnlineDirectories

    Getlistedandlinkedformasmanydirectorieswhichyoucan.Including:

    BigEnginedirectories(GooglePlaces,YahooBusiness,etc) OrganisaOonandassociaOondirectories Onlinedirectories Localdirectories OnlineYellowpages

  • GooglePlaces

    DonotforgettolistyourschoolinGooglePlaces.ThiswillbothincreasetherankingsandprovideaddiOonalinstantinformaOontousers

  • ArOcles,Blogs&RSS

    IfyouwritearOclesonatopicrelatedtoyourschool,suchasinternaOonaleducaOoninEurope,otherpeoplemaywanttoreadthem.Byge#ngtheseout,withlinksbacktoyouschool,youareincreasingyourranking.

    MakesureyouincludeyourkeywordsinyourOtleandifpossiblelinkthosewordtoyoursite.Alsoincludealinktoyoursiteinthefooter.

    DistributethearOclesonthewebwithlinksbacktoyoursite.Enginesallowyoutosubmitcontentforfree.

    Dothesamewithonlinepressreleases,BlogsandRSSFeeds.

  • CommonMisconcepOons

    Paying Google: most common misconception. Google will never accept payment to add a site to index, update it more often or improve its ranking, Google crawls websites for free and they pick up sites quickly. You just need to make sure that Google can find out about you website and that you have set up the information correctly.

    Google Advertising: Does not have an impact on your search ranking. It is totally separate for Google Search results.

    You can pay to get better rankings: Be Careful!

  • WhatNottoDo

    As much as Google wants to love you, you do not want to make them angry.

    Google does not take kindly to several techniques used by many webmasters and SEO experts. These techniques can and will get a site banned from Google or at the very least result in a Page Rank (PR) penalty.

  • WhatNottoDoSome of the most common and dangerous of these techniques are:

    Submitting multiple URLs for the same site Cloaking Doorway pages Hidden text Hidden links Link farms Spamming Selling PR Multiple identical sites Multiple domains Excessive links

    Remember, the best way to attain a high placement in the Google listings is to stay on Google's "good side".

  • GoogletellsyouwhatitwantsGoogle wants to help you. The Free webmaster tools will help you to get the most out of your schools SEO strategy.

  • Therefore

    It is not so hard to make Google love you.

  • [email protected]