getting linked in
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TRANSCRIPT
Getting Linked In
With Laura McHarrieBusiness Adviser
Bournemouth & Poole College23rd January 2013
LinkedIn Made Easy
• Kindle Edition (updated)
• £3.89
It’s about …
… NETWORKING
Manage your Networking Activities
Learning Outcomes
1. Select your networking strategy
2. Refine your profile
3. Determine your activities
To be LinkedIn or not …
1. Strategy
• What do you want to achieve networking?
• Who is your ideal customer/client?• Where do you find more of them?• Why do they want to connect with you?
• When might be the best time to connect?
• How might you approach them?
Top of Google
The Relationship Triangle
Bond
Trust
Respect
Acceptance
Understanding
Acknowledgement
2. Profile
• Your Elevator pitch• Your Activity• Your Connections• Your Recommendations• Your Testimonials• Your Groups• Your Interests
Create a ZMOT
Create a ZMOT
Post Status Updates
Create an Engaging Profile
Click through to view
• http://www.linkedin.com/profile/view?id=16972536&locale=en_US&trk=tyah
3. Activity
• Ask your contacts to connect with you and give them a good reason why …
• Keep in direct contact with your connections
• Target your messages when you ask for help
• Join groups to increase appropriate connections
• Comment on discussions & news feeds
Get Connected
Check Who’s Looking
Accept Invitations
Accept Invitations
Accept Invitations
Find People You Know
Invite People to Link Up
Invite People to Link Up
Invite People to Link Up
Invite People to Link Up
Manage Your Connections
Manage Your Connections
Ask your Contacts
Ask Questions
Find Your Champion
Find Your Champion
Find Your Champion
Find Your Champion
Find Your Champion
Thank Your Champion
Join Groups
• Partners
• Clients
• Peer Support
Be a Happiness Engineer…
And then …
• Orchestrate cross referrals
• Engage in group discussions
• Update your expertise
• Create a Company Profile
• Use it for market research
Ooops! Worry not you won’t break it …
Have a go! This winter’s weekend!
• Connect with the person you have been working with tonight – thank them for their input.
• Recognise their contribution as a recommendation – what have they been good at?
• Have a look at their connections, do they know anyone who’d be a useful contact for you?
• Who do you know that might be a useful connection for them.
• Happy Networking …