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GETTING RANKED: YOUR SOCIAL PRESENCE AND ITS IMPACT ON SEO

FEBRUARY 3, 2011

5 WAYS SOCIAL MEDIA IMPACTS SEO

1. Social media profiles rank well naturally

2. Query Deserves Freshness (QDF)3. Identify inbound link opportunities4. Social media sharing serves as new

measure of link popularity5. Social ranking signals6. Other Opportunities

1. SOCIAL MEDIA PROFILES RANK WELL

• Social media profiles rank well for branded terms

• Helps brands better control the message about their brand in the top ten results

1. SOCIAL MEDIA PROFILES RANK WELL

FACEBOOK PROFILE

• Company Facebook page– NOT a personal page!

• Use company name as page name

• Claim your URL– Requires 25 fans– Use name without spaces

(ex: SearchMojo) or a separator (ex: Search-Mojo)

• Even if you don’t update it often, you need to claim your page!

TWITTER PROFILE

• Even if you don’t tweet, get your name reserved!– If someone has your brand

name already, difficult to get it back.

• If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.

• Have a corporate account and separate personal accounts

SLIDESHARE AND YOUTUBE

• Have your own “channel”

• Slideshare– Post slide

presentations

• YouTube– Post videos

LINKEDIN

• Create a company profile page– Fill out all of the info

GOOGLE PROFILE

• Doesn’t always have a high ranking• But does inform Google of your social

networks and connections• www.google.com/profiles

2. QUERY DESERVES FRESHNESS (QDF)

• Around since 2007• Unique to Google• Part of the algorithm• Determines which topics are hot– Examines news, blog stories– Examines queries in Google

• NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1

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2. QUERY DESERVES FRESHNESS (QDF)

• With QDF, Blog posts can outrank traditional websites when content is fresh regarding “hot” topics

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2. QUERY DESERVES FRESHNESS (QDF)

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HOW TO MONITOR FOR QDF

• Monitor Google Insights for:– SEO keywords– Brand names– Competitor names

• Updates once per day• When a spike appears to be

occurring, immediately write a blog post for that term

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HOW TO MONITOR FOR QDF

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3. IDENTIFY POTENTIAL INBOUND LINKS

• Monitor social media to identify articles/mentions– Tools: Trackur, Radian6

• Monitor for brand terms• When mentions occur, check for a backlink

from the article/mention– If one does not exist, politely request

one from the author• High value links – contained within content

4. SOCIAL MEDIA SHARING IS NEW LINK POPULARITY

• Anchor text and inbound links previously were the primary way engines measured “popularity”– i.e., Googlebombing

• The linkscape is changing– Before: share links on web pages– Today: tweet or share links on Facebook

• Engines had to respond

4. SOCIAL MEDIA SHARING IS NEW LINK POPULARITY

• Twitter and Facebook links count as inbound links– Anchor text

of the link is the page’s title

5. SOCIAL RANKING SIGNALS

• There are two types of search results on Google and Bing:– Social Search–Web Search

• When discussing SEO and rankings, most are focused on Web Search

5. SOCIAL RANKING SIGNALS

• Twitter stature helps influence how a page ranks in web search– Your Twitter profile page PageRank may

be an indicator of your authority to Google

– Authoritative people lend their authority to pages they tweet

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6. OTHER OPPORTUNITIES:INCREASE YOUR SOCIAL CIRCLE

6. OTHER OPPORTUNITIES:INCREASE YOUR SOCIAL CIRCLE

6. OTHER OPPORTUNITIES:INCREASE YOUR SOCIAL CIRCLE

• Google Profile– Add your social network links

• Fans on Facebook• Followers on Twitter• Followers in Google Reader or Buzz

6. OTHER OPPORTUNITIES:BING SOCIAL SEARCH

• Google Profile– Add your social network links

• Fans on Facebook• Followers on Twitter• Followers in Google Reader or Buzz

MORE RESOURCES

• What Social Signals Do Google & Bing Really Count?Search Engine LandDec. 1, 2010http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

• Twitter Proven to Impact Search Engine RankingsHubspotDec. 2, 2010http://blog.hubspot.com/blog/tabid/6307/bid/7235/Twitter-Proven-to-Impact-Search-Engine-Rankings.aspx

CONTACT

Janet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101

LinkedIn: www.linkedin.com/in/janetdriscollmillerTwitter: @janetdmillerFacebook: www.facebook.com/SearchMojo