getting ready to recruit generation z - university of...

Getting Ready to Recruit Generation Z Looking Ahead to the Future Work Force

John Flato, Vice President, Advisory Services, Universum Global [email protected]

Present in 60 countries with regional offices in New York

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Helping the world’s leading organizations strengthen their Employer Brands for

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Who We Are

2016 | US | Students | All main fields of study

Sample client list


3

Some of the World´s Most Attractive Employers

Universum in the Media


4

Universum Rankings and Thought Leadership Publishers

1.4 million students across 60 countries share their career preferences in the Universum Talent Survey

5

Singapore

Japan Thailand

Malaysia

Vietnam

ASIA/PACIFIC

China

Australia

IndiaHong Kong Indonesia

Covered by Universum in 2015

USA

Argentina

Chile Peru

AMERICAS

MexicoCanadaBrazil

Cost Rica

Panama

Columbia

Austria

Germany SwitzerlandSwedenNorwayFinlandDenmark

Ghana

Nigeria SouthAfrica

AFRICA

Kenya

AlgeriaMorocco

MIDDLE EAST* including United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Lebanon, and Egypt.

Russia Italy

France

UKSpainPoland

Holland IrelandBelgiumUkraine

Czech Republic

Greece

Portugal

PakistanKazakhstan

EUROPE

Turkey

John Flato, Campus Recruiting VeteranADVISORY SERVICES

John Flato, Vice President of Advisory Services has more than twenty years experience managing the corporate campus recruiting function, running a career services department, and consulting with more than sixty clients on all phases of university recruiting.

PROJECTS DELIVERED• Strategy design and implementation• Global school selection• Custom surveys• Training, documentation, outsourcing and more

• Agilent• AT&T• BASF• BP• Campbell’s Soup• Cisco• Dell• Deloitte• GE

• IBM• IFF• J&J• Macy’s• Merck• RBS• Schlumberger• Shell• Walmart

SELECTION OF MORE THAN 60 CLIENTS ACROSS ALL INDUSTRIES

• Corporate Leadership: AlliedSignal (now Honeywell), CIGNA, and Ernst & Young/Capgemini• University: Georgetown MBA Career Services Director; Johns Hopkins U faculty• Consulting for 9+ years With Universum, Vault and own Businesses• Speaking: Numerous speaking engagements at conferences, workshops, universities, • Awards: NACE and EMA• Publishing: Three chapters in books on HR and University Relations, plus articles in ERE

2016 | US | Students |

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2016 | US | Students | Business

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2016 | US | Students |

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Why this study matters

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As a result, the talent market is going to be even more competitive than it is today. To prepare, Universum conducted the biggest Gen Z survey to help our clients prepare for their future workforce.

* https://www.ted.com/talks/rainer_strack_the_surprising_workforce_crisis_of_2030_and_how_to_start_solving_it_now

By 2030, many of the world's largest economies will have more jobs than skilled people to do those jobs. *

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What is covered in the study

RussiaGermany ItalyFrance UKSpain

Mexico

Norway SwedenFinlandDenmark SwitzerlandPolandHolland

Canada

USA

Austria IrelandBelgium UkraineCzech Republic

Colombia

Costa Rica

Panama

Argentina

Chile Peru

Brazil

AMER

ICAS

EUROPE

ASIA/PAC

IFIC

Egypt QatarLebanonKuwait UAETurkey

South Africa

China Singapore

Australia

India

Thailand

Malaysia

Hong Kong

Vietnam

IndonesiaMIDDLE EAST & AFRICA

Saudi Arabia

Kazakhstan

For the first time ever, members of Gen Z told us what they want for their future!

17

~ 50,000 respondents

Who are Gen Z?

18

Born 1994 – 2009(McCrindle Research Centre)

Born 1995 or later(Adweek, Business Insider)

Born 1993 or later(Statistics Canada)

Who are Gen Z?

19

Ages 16-19(born 1998 – 2000)

(Universum)

Who are Gen Z?

20

Who are They?• Roughly 70 M• 25% of US Population• HS-College Sophomores for

our discussion

Baby BoomersHard working

Specialized

Individualistic

Gen XSelf-starting

Loyal

Driven

Gen YFlexible

Non-hierarchical

Innovative

Gen Z?

?

?

Generational comparison-Four generations in the workplace

21

?

• Tangible/material success• Work to live• No feedback• Blend in• Climb corporate ladder

• More frugal• Digital natives• Word of mouth matters• Focused on the

consequences of decisions

About the Universum Talent Research and the target groups


Total number ofrespondents in the survey 81,102

FIELD PERIODOctober 2016 to February 2017

• Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.

• Global perspective - local insight.• Conducted via an online survey. The online link

was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.

THIS REPORT

Number of respondents

GROUP 1382Your students

81,102GROUP 2All students

• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

22

THE QUESTIONNAIRE

RESPONDENTS

?


23

Personal Background | Ethnic & other aspects of diversity

• What is your ethnic background?• In which of the following groups do you consider yourself a member? Please check all that apply.

50%

18%

11%

7%

5%

3%

2%

1%

1%

4%

61%

10%

7%

6%

7%

4%

1%

1%

1%

3%

White/Caucasian

Latino/Hispanic

Black/African American

Multi-racial

East Asian / NativeHawaiian or Pacific

Islander

South Asian

Middle Eastern

American Indian/AlaskanNative

Other

I prefer not to sayYour students

All students

32%

27%

10%

6%

2%

3%

46%

26%

20%

9%

3%

3%

3%

53%

Federal Pell Grantrecipients

First in family to go tocollege

LGBT

People with disabilities

Military veterans andreservists

I prefer not to say

None of these Your students

All students

?


24

Main field of study

• What was your main field of study?

35%

25%

24%

11%

5%

20%

27%

33%

14%

6%

Natural Sciences

Humanities/Liberal Arts/Education

Business

Engineering

Computer Science Your students

All students

?

Top of mind associations with University of South Florida


• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students. • Spelling mistakes might occur. 25

What we know now

26

Grew up inuncertain times

Most globalgeneration

Breaking the education mold

Alwaysconnected

Z

1) Most global generation; driven by impact and entrepreneurial spirit

27

wants to start their own companies

in order to have an impact.

43% of Gen Z

Globally connected and well traveled

Gravitating toward cities, where populations tend to be more ethnically and culturally diverse

Aware of global events and business opportunities

Recognize that the world has significant problems, and they want to help

For Gen Z, the desire to help change the world for

the better is not about CSR or donating to

charities.

@UniversumGlobal

?


Employer Reputation & Image

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes

28

54%

51%

40%

37%

27%

27%

18%

15%

14%

8%

54%

45%

41%

38%

24%

29%

23%

14%

15%

8%

Inspiring purpose

Ethical standards

Inspiring leadership

Innovation

Prestige

Attractive/exciting products and services

Market success

Fast-growing/entrepreneurial

Corporate Social Responsibility

Corporate transparencyYour students

All students

First generation to grow up with high speed, mobile internet access

Comfortable interacting online with others

Consume and share content with ease

Easily adapt to new technologies and implement them in their workflow

29

2) Always connected

specifically searches for employer information through that channel.

Now imagine what that looks like for Gen Z, who

grew up using it.

60% of Gen Y

Despite the myth that Facebook is dead,

30

of the world’s internet traffic is from mobile devices and we now buy more smartphones than “dumb” phones

20%

By early 2014 nearly

3 billionpeople were online

hours of video are watched on YouTube

every month

6 billion

WhatsApp messages are sent every day

27 billionusers worldwide

1.2 billion

pictures are shared on social media every day

758 million

Facebook has almost

Talent is exposed to tons of information every day

• Source: BI Intelligence http://thenextweb.com/mobile/2013/06/13/whatsapp-is-now-processing-a-record-27-billion-messages-per-day/#!sawFj

• See also: http://www.youtube.com/yt/press/statistics.html

Are you ensuring your employer brand will stand out?

?


31

Which communication channels do your students use the most?

• Which channels do you use in general to learn about potential employers?

59%

52%

43%

28%

26%

25%

24%

24%

24%

21%

60%

55%

45%

29%

27%

31%

24%

26%

26%

22%

Social media

Employer websites

Career fairs

Career and job related apps

University press & student organisation publications

Job boards (sites where job openings are posted)

Employer office/site visits

Employer presentations on campus

Career guidance websites

Lectures/case studies as part of curriculumYour students

All students

..and Linkedin usage is going down among students. Quickly.

32

cial me 1. Social mediaoyer we 2. Employer websitesareer fa 3. Career fairs

Job boards (sites where job openings are posted) 4. Job boards (sites where job openings are posted) d job re 5. Career and job related apps

dent or 6. University press & student organisation publications entatio 7. Employer presentations on campus

idance 8. Career guidance websites vertise 9. Employer advertisements on TV

office 10. Employer office/site visits

ALL STUDENTS, USA 2017

87%

vs. 2015

68%

Not yet listed

50%

68%

Social is still dominant,, LinkedIn use has fallen dramatically since 2015 while the visual social newbies, Snapchat and Instagram, have really taken off.

Top 10 social media channels among Gen Z

33

96%

74%

64%

59%

33%

33%

30%

26%

24%

21%

77%

59%

43%

25%

30%

27%

10%

13%

31%

8%

Facebook

YouTube

Instagram

Snapchat

Skype

Twitter

Pinterest

Tumblr

Google+

Vine

US

Global

is the average number of social media

channels used by Americans Gen Z.

5.0

is the global average

4.1

• Which online networks/communities do you use?

?


34

Which communication channels do your students use the most?

• Which channels do you use in general to learn about potential employers?

59%

52%

43%

28%

26%

25%

24%

24%

24%

21%

60%

55%

45%

29%

27%

31%

24%

26%

26%

22%

Social media

Employer websites

Career fairs

Career and job related apps

University press & student organisation publications

Job boards (sites where job openings are posted)

Employer office/site visits

Employer presentations on campus

Career guidance websites

Lectures/case studies as part of curriculumYour students

All students

35

Gen Zers across the Americas extremely open to communication from employers about jobs…

• How open are you to be contacted by a company regarding work opportunities?

83% 82%87%

74%

87% 90% 90% 90%83%

88% 85%91%

84%

17% 18%13%

26%

13% 10% 10% 10%17%

12% 15%9%

16%

Global LATAM Argentina Brazil Chile Colombia CostaRica

Mexico Panama Peru NorthAmerica

Canada USA

I like it very much / I like it somewhat I dislike it very much / I dislike it somewhat

36

…but hardly any of them have been contacted about job opportunities.

• Have you been contacted by any company regarding work opportunities?

29%23% 23% 25%

11%

21% 19% 22% 21%25% 25% 28% 25%

71%77% 77% 75%

89%

79% 81% 78% 79%75% 75% 72% 75%



Canada USA

Yes No

37

Have you started actively communicating your employer brand to Gen Z?

Are you ensuring your employer brand will stand out?

38

are hopeful about their future work-life.

55% of Gen Zers

Despite economic uncertainties,

3) Grew up in uncertain times

Grew up during the “war on terror” and various economic crises

Parents and/or siblings facing tremendous educational debt

More goal-oriented, planning careers earlier

Exposed to dramatically changing industries; STEM skills becoming even more critical: retail, journalism, transportation, cable broadcasting, industrial real estate, GPS

The uncertain times did not quell their entrepreneurial desire

@UniversumGlobal

Gen Z students in US prioritize job security over the long term

39

• Do you associate yourself with below statements? Scale 1-5, where 1 means “No, not at all” and 5 means “Yes, always”

• The percentages represent the share of respondents who answered “yes” in each of the statements

58%

51%

43%

27%

25%

25%

19%

18%

12%

40%

41%

28%

19%

28%

31%

32%

26%

18%

To be secure or stable in my job

To have work/life balance

To be dedicated to a cause or to feel that I am servinga greater good

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To be autonomous or independent

To have an international career

To be a technical or functional expert

Which of these career goals are most important to you?

Choose no more than three

US

Global

?

2017 | US | Students

40

Career goals

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

60%

50%

49%

39%

28%

26%

20%

13%

8%

60%

52%

50%

35%

27%

26%

19%

13%

10%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I am serving a greater good

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be autonomous or independent

To be a technical or functional expertDC Area Schools

All Schools

41• Source: Universum Millennials Survey,

Recent global research suggests that work-life balance is mostly about the hours

76%

58%

50%

48%

42%

41%

37%

32%

28%

26%

26%

20%

17%

13%

13%

2%

Enough leisure time for my private life

Flexible working hours (e.g. not limited to office hours)

Recognition and respect for the employees

Overtime compensation (monetary or by leisure time)

Flexible working conditions (e.g. home office)

Convenient work location

No interruption of my leisure time (e.g. on holiday or at the…

Acceptance of parental leave

Financial support for parental leave

Adequate time for recovering after working peaks

Consideration of private interests in the holiday planning

Offering external activities (e.g. sports, cultural events)

No requirement for overtime work

Opportunities for part-time work

Offering child care

Other

Key Components of Work-Life Balance for U.S. Bachelor’s Candidates% of respondents selecting component as important


42

Gen Z in North America is less likely to want to start their own company

• Are you interested in starting your own company?

55%

62%58% 58% 58%

66% 65%67%

71%

78%

41%38%

41%



Canada USA

It’s a brave new world for startups

SpaceX is one of two private companies licensed to carry cargo into orbit for NASA…

…Tesla’s Model 3 brings its electric cars to a mass-market price point…

…and Uber is moving from a scheduling / brokerage app to a full-scale self-driving taxi cab company.

41

There are just a few problems with that…

This is not SpaceX’s launch vehicle. It’s Boeing’s. (They’re the other private company licensed by NASA.)

This is not the Tesla Model 3 –It’s a 2015 modelFord Focus Electric.

This is not Uber’s prototype for a self-driving car.It’s GM’s.

41

45

is interested in finding out more about how companies offer education to people who have no university

degree

59% of Gen Z

Contrary to their parents, who prioritized a college education,

almost

4) Breaking the education mold

Student loans are increasingly unsustainable

Gen Z values experience over tangible possessions, so the argument for earning a degree has less weight

Employers are looking more for skillsets or learning capabilities, thus reducing the importance of a degree

There has been a growth of alternative education and online learning tools

@UniversumGlobal

46

14%

12%

11%

14%

19%

18%

18%

20%

48%

46%

47%

49%

44%

56%

52%

55%

38%

42%

41%

38%

37%

27%

31%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Global

APAC

LATAM

USA/Canada

Africa

Middle East

Western Europe

Eastern Europe

"Would you consider joining the workforce instead of getting a formal education at college/university, if an employer would

educate you in the field instead?"

Yes Maybe No

Source: Universum Gen Z study, 2015

Are high-schoolers considering skipping university altogether?

47

Billionaire college dropout Was it worth it?

…but arguments miss students’ and parents’ emotional responses to the debate

Along with Gates, Jobs, Dell, Ellison et al

48

What Is Gen Z LookingFor in an Employer and

A Career?

Gen Z students interested in entrepreneurship are in it for the impact and the ability to be their own boss

49

of the Americans respondents are interested

in starting their own company

41%


55%

• What do you see as the strongest reasons to start your own company? (Max. 3)

• Are you interested in starting your own company?

59%

51%

36%

12%

11%

11%

4%

3%

44%

46%

28%

18%

12%

12%

11%

9%

I want to have an impact

I want to be my own boss

I want to work flexible hours

I want to learn a lot quickly

I want to work with my peers

I want to see fast results

I like to work in a meritoracticenivonrment

I like working with a flatstructure

US

Global

EY - Global generations: Very important factors

51

What They Study, Why and Who Influences Them?

Parents Still Have the Greatest Influence| US

• Who has most influence on your decisions regarding your education and career? (Max. 3)

• What is your year of birth? 52

0%

10%

20%

30%

40%

50%

60%

70%

2000 1999 1998 1997

% o

f Gen

Z in

fluen

ced

by th

e re

spec

tive

entit

y

Year of birth

My parents

My teachers

My friends

News

Mentor

Other relatives

Company representatives at school

Career service at my school

Pure interest in subject matter is the primary driver of Gen Z’s choice of academic study

53

• Which of the following influenced/influences you in your choice of subject? (Max. 3)

13%8%

12%

22%22%

39%33%

69%

7%7%9%15%

19%

39%

49%

83%

I will be able tohave a fast

career

One or both ofmy parents areworking in this

area

I want to studyat a specificuniversity

I want to workin a related

industry

There are manyemploymentprospects

I will earn a lotof money

I will be able tohelp people

I am veryinterested in the

subject

Global US

One out of five doesn’t know what to study yet in US!

54

of the Americans respondents are influenced by company representatives

1%

of the Americans respondents are

influenced by their parents

62%

• Which area are you planning in studying?

7%

10%

3%

10%

13%

14%

4%

18%

20%

15%

13%

6%

10%

12%

10%

5%

13%

16%

Business

Engineering

IT / Computer sciences

Natural Sciences

Humanities and socialsciences

Medicine

Law

Other

I don't know yet

US

Global

Women’s choice of major influenced by desire to help people; men’s by earnings potential

• Which of the following influenced/influences you in your choice of subject? (Max. 3) 55

83%

57%

34%

18%

14%

8%

7%

6%

83%

41%

44%

20%

16%

10%

8%

8%

I am very interested in the subject

I will be able to help people

I will earn a lot of money

There are many employment prospects

I want to work in a related industry

I want to study at a specific university

One or both of my parents are working in this area

I will be able to have a fast careerUS - Female

US - Male

Women’s choice of major more influenced by desire to help people; men’s by earnings potential

• Which of the following influenced/influences you in your choice of subject? (Max. 3)

4%

5%

1%

10%

17%

19%

4%

19%

22%

9%

15%

6%

10%

10%

9%

5%

16%

19%

Business

Engineering

IT / Computer sciences

Natural Sciences

Humanities and social sciences

Medicine

Law

Other

I don't know yetUS - FemaleUS - Male

56

57

Students are losing interest in becoming technical or functional experts

0%

10%

20%

30%

40%

50%

60%

20152014201320122011201020092008

Percentage of Students Who Selected "To Become a Technical or Functional Expert" as One of Their Top 3 Career Goals

USA — IT

UK —Engineering/IT

USA — Engineering

UK — Natural Sciences/Health

USA — Natural Sciences / Health

Source: Universum Talent Survey, 2015

Those emotional responses have real consequences — here’s just one example:

58

0.3%0.6%

1.6%

4.3%

2.3%2.1%

3.5%

3.2%

2.5%

3.0%

1970-71 1975-76 1980-81 1985-86 1990-91 1995-96 2000-01 2005-06 2010-11 2015-16(proj.)

Computer Science Degrees Awarded in the USA, as Percentage of all Bachelor's Degrees

We need to bridge the skills gap

60

FutureImplications

One-fifth of Gen Z students are anxious about their future work-life

61

of the Americans respondents feel rather

hopeful about their future work life

69%


65%

• Are you in general hopeful or fearful about your future work-life?````

42%

33%

27%

32%

12%

17%

17%

15%

3%

3%

US

Global

Are you in general hopeful or fearful about your future work-life?

I am very hopeful I am somewhat hopeful

I am neither hopeful nor fearful I am somewhat fearful

I am very fearful

Gen Z students’ greatest fear regarding employment is that they won’t get a job that matches their personality

• What are your greatest fears regarding your work life? (Max. 3)

50%

39%

29%

28%

28%

25%

18%

18%

11%

10%

9%

5%

3%

37%

34%

36%

21%

28%

19%

17%

23%

15%

9%

10%

5%

8%

That I won't get a job that matches my personality

That I will underperform

That I will get stuck with no development opportunities

That I won't be seen as valuable to the organization

That I won't realize my career goals

That I will work too much

That nobody will listen to me

To mix up my personal and professional lives

Too tough work climate

That I will not get the chances I deserve because of my age

That I will not get the chances I deserve because of my gender

That I will not get the chances I deserve because of my sexual preferences

That I will not get the chances I deserve because of my ethnic bakground US

Global62

Most Gen Z believe that they will enjoy an equal or higher standard of living than their parents, slightly less in the USA

63

• To what extent do you agree with the following statement? Over my lifetime, I believe I will enjoy a higher standard of living than my parents.

• Source for US Millennials: Universum Millennial Survey 2014

14%

28%

17%

34%

30%

38%

46%

30%

37%

4%

9%

5%

3%

4%

3%

US Gen Z

US Millennials

Global Gen Z

I strongly agree I agree I neither disagree not agree I disagree I strongly disagree

To what extent do you agree with the following statement? Over my lifetime, I believe I will enjoy a higher standard of living than my parents.

64

Gen Z and Millennial Comparisons

65

For Millennials:Getting stuck with no development

opportunities

#1 career fears

For Gen Z:Not getting a job that matches my

personality@UniversumGlobal

Are Gen Z’s fears different from the Millennials’?

• What are your greatest fears regarding your work life? (Max. 3)


50%

39%

29%

28%

28%

25%

18%

18%

11%

10%

9%

5%

3%

33%

26%

40%

25%

30%

31%

9%

18%

14%

11%

10%

2%

12%

That I won't get a job that matches my personality

That I will underperform

That I will get stuck with no development opportunities

That I won't be seen as valuable to the organization

That I won't realize my career goals

That I will work too much

That nobody will listen to me

To mix up my personal and professional lives

Too tough work climate

That I will not get the chances I deserve because of my age

That I will not get the chances I deserve because of mygender

That I will not get the chances I deserve because of mysexual preferences

That I will not get the chances I deserve because of myethnic bakground

US Gen Z

US Millennials66

Different generations also have different priorities in life

• If you had to prioritize in life, what would you put emphasis on? (Max. 3) 67

47%

46%

44%

36%

34%

30%

28%

21%

60%

38%

53%

21%

44%

34%

23%

13%

To spend time with my family

To have a successful career

To grow and learn new things

To have many good friends

To live a long and healthy life

To work for the betterment of society

To be able to have time to enjoy my hobbies

To be wealthy US Gen ZUS Millennials


Gen Z looks first at the friendliness of people when assessing cultural fit with an organization

• Which of the following aspects of your future employer's culture should match your personality? (Max. 3) 68

77%

59%

48%

39%

38%

36%

24%

16%

68%

49%

39%

32%

39%

31%

30%

29%

Friendliness of people

The view on equality/diversity

Organizational structure

The level of empowerment of theemployees

Style of office environment

The level of formality(communications/dresscode)

General brand image

The level of entrepreneurship USGlobal

Assessing cultural fit

• Which of the following aspects of your future employer's culture should match your personality? (Max. 3) 69

83%

64%

50%

36%

34%

37%

17%

13%

71%

53%

47%

42%

43%

35%

30%

19%

Friendliness of people

The view on equality/diversity

Organizational structure

The level of empowerment ofthe employees

Style of office environment

The level of formality

General brand image

The level of entrepreneurship US - FemaleUS - Male

Which of the following statements best define challenging work to you?

• Which of the following statements best define challenging work to you? (Max. 3)

• Source for US Millennials: Universum Millennial Survey 2014 70

54%

32%

32%

31%

21%

18%

16%

16%

15%

15%

9%

6%

5%

4%

42%

22%

18%

33%

33%

7%

26%

21%

33%

15%

6%

17%

4%

4%

Being asked to do things that are outside of my comfort zone

A task that takes me to my limits

A constant and heavy workload

High level of responsibility

Learning new things on a daily basis

Low level of coaching by my teacher/manager

Working with talented colleagues who inspire me

Being empowered by my teacher/manager

Being involved in innovative work

A changing environment

High level of monitoring by my teacher/manager

Meritocracy

Low level of monitoring by my teacher/manager

High level of coaching by my teacher/managerUS Gen ZUS Millennials

Gen Z’s mind-set differs from the Millennials’

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• Do you associate yourself with below statements? Scale 1-5, where 1 means “No, not at all” and 5 means “Yes, always”

• The percentages represent the share of respondents who answered “yes” in each of the statements

• Data on Millennials taken from Universum Talent Survey 2015 (US Undergraduates aged 20-25)

66%

65%

63%

62%

53%

48%

36%

83%

84%

82%

78%

62%

75%

48%

Taking time to think

Future-Oriented

Seeing the bigger picture

Solution-focused

Questioning assumptions

Balancing behaviours

Continuous renewal of yourself US Gen ZUS Millennials

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Gen Z research findings in a nutshell

CommmunicationGen Z in US are very open to being contacted by employers regarding work opportunities.Most of them haven‘t been contacted, although they are present on five socialmedia channels on average.

Education20% of Gen Z students in US do not yet know which broad field of study they will choose.Their main influencers are their parents, while they claim that they choose their area of study primarily by interest in the subject.

Work LifeThe majority of Gen Z students in US are hopeful about their future work-life.However, they have some distinct fears compared to the Millennials: Gen Z fears to a larger extent than the Millennials that they will not get a job that matches their personality, that they will underperform and that nobody will listen to them.

PersonalityMost Gen Z students in US describe themselves as responsible and commited, say that they take time to think, and are future-oriented.The most challenging thing at work for them would be to be asked to do something outside of their comfort zone. Combined with their preference for secure & stable jobs, these findings show that Gen Z in US are a realistic and pragmatic generation.

The time to act is now.

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By the time Gen Z enters the workforce, they will have already been guided and influenced.

The race for Gen Z starts now, and anyone not thinking ahead will be behind.

Key questions to address now:

• How are you planning to adapt or grow your training and development programs?

• Are you prepared to source talent from alternative education options?

• Does your organization have a defined purpose? Is it communicated?

• How is your organization differentiated from your industry or competitors?

• Is your brand uniform globally, unique in every market, or locally adapted from a global brand structure?

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“Orville Wright didn’t have a pilot’s license.”

• Hire for potential, train for skill• Focus on cultural fit• Be less stringent academic requirements (i.e. specific major

or GPA)

UI - PITCHING WORKSHOP - SEPTEMBER 7TH

77universumglobal.com

Q&A

John FlatoVice President, Advisory ServicesUniversum [email protected]@campusstrategicpartners.com201-400-2343Check out the new book: Winning the War for College Talent, https://createspace.com/5699921All proceed go to NACE.

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