getting singapore’s hospitality workforce future …...fastest growing skills are skills with the...
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Getting Singapore’s Hospitality Workforce Future-Ready
ISABEL CHOOInsights Analyst
Singapore Age Demographics
RESIDENT POPULATIO
N
AGE15-19
0-4 30-34
60-64
85+45-49
75-79
100K
200K
300K
0K
Source: Population Trends 2017, Singapore Department of Statistics
Resulting gap in workforce supply and demand by 2030
No. of People (in Millions)
3.6 M
3.7 M
3.8 M
3.9 M
4.0 M
2017 2020 2025 2030
WORKFORCE DEMAND
WORKFORCE SUPPLY
400K+
10% of current
workforce
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
PROPORTION OF SEGMENT
YEARS OF EXPERIENCE
20152017
Singapore’s hospitality industry has seen a resulting shift towards a more experienced workforce in the last 2 years
YEARS OF CAREER EXPERIENCE – HOSPITALITY SECTOR 2015 VS 2017
Source: McKinsey Future of Work Report
of activities that people do in over half of the jobs today can be automated
SINGAPORE’S WORKFORCE IS GOING DIGITAL
1 in 3 members in Singapore are equipped with a technology skill
Employers in Singapore are rapidly expanding their workforce for digital roles, which remain in high demand
TOP 10 FAST GROWING OCCUPATIONS (SINGAPORE)
User Experience Designer
Data Analyst
Advertising Specialist
Multimedia Specialist
Market Research Specialist
Website ManagerMarketing Communications Specialist
Information Security Specialist
Social Media Specialist
Business Intelligence Consultant
0
1
2
3
4
15% 20% 25% 30% 35% 40% 45%
HIRING DEMAND
HIRE GROWTH (L1Y)
High
Low
Hiring demand is derived from the average number of Recruiter messages received on LinkedIn in the past 6 months
----Professionals in this occupation received 4.3InMails on average in the last 6 months
Market Research Specialists received 1.1 InMails on average in the last 6 months
Yet the hospitality industry in Singapore is slower to adopt this trend, especially amongst hotels
FAST GROWING OCCUPATIONS
SINGAPORE HOTEL INDUSTRYOTHER HOSPITALITY
INDUSTRIES
User Experience Designer Business Strategist Software Developer
Data Analyst Marketing Specialist Automotive Salesperson
Advertising Specialist Event Planner Business Analyst
Multimedia Specialist Salesperson Public Relations Specialist
Marketing Research Specialist Human Resources Specialist Marketing Specialist
Website Manager Hospitality Professional Business Development Specialist
Marketing Communications Specialist Information Technology Consultant Human Resources Specialist
Information Security Specialist Food Service Professional Business Strategist
Social Media Specialist Operations Specialist Merchandiser
Business Intelligence Consultant Corporate Finance Specialist Event Planner
HIGHERLOWER
Adm
inis
trat
ive
Empl
oyee
2%
Bus
ines
s D
evel
opm
ent
Spec
ialis
t2%
Even outside Technology related industries, there is intense competition for digital roles in Singapore
TOP JOBS POSTED IN SINGAPORE (EXCLUDING TECH COMPANIES)
Only considering job posting data in the last 12 months
Operational and corporate function roles however still take precedence in Singapore’s Hospitality industryTOP JOBS POSTED IN SINGAPORE’S HOSPITALITY INDUSTRY
HIGHERLOWER
Mer
chan
dise
r2% A
ccou
ntan
t2%
Tech
nolo
gy M
anag
er1% B
usin
ess
Ana
lyst
1%
Only considering job posting data in the last 12 months
Emerging skills of employees in Singapore are less technical compared to those of global industry leaders
FASTEST GROWING SKILLS OF HOSPITALITY EMPLOYEES
Data AnalysisChinese
InterpretingPython
SQL
TableauNode.js
Adobe Premium ProPython
R
SAS PSArtificial IntelligenceData AnalysisAdobe Premium ProInterpersonal Communication
React.jsGoogle SuiteBilingualismDocker ProductsAdobe Creative Cloud
TableauAutodesk Inventor
Adobe Premium ProContent MarketingOpera Reservation
System
Beijing & Shanghai
San Francisco Bay Area
Fastest growing skills are skills with the highest percentage change in number of professionals with the skill, compared to the number of professionals 3 years priorOnly skills where > 100 professionals with the skill in the given country are considered
Optimize journeys, not touchpointsCustomers of hotels that get the journey right are 61% more willing to recommend than customers of hotels that merely focus on touchpoints
Source: McKinsey Quarterly, August 2016
Hospitality companies can look towards Singapore’s Banking sector, especially in equipping their workforce
ENGINEERING PROFESSIONALS IN THE WORKFORCE (SINGAPORE)
3.1%3.4%3.2%
4.5%
HOSPITALITY BANKING
2013 2018
+32%
Percentages represent number of members in the Engineering function as a proportion of all members in the selected industry
In Banking, Real Estate, Marketing & Accounting job functions saw the most decline in workforce share from 2013
ATTRACT THE RIGHT TALENT
Look externally for opportunities to innovate
44%
ENGINEERING JOB VIEWERS
17%
Building a strong employer brand is critical in attracting the Engineering professionals you need
17%of Engineering
professionals viewed a job in Hospitality
3
15
Hospitality Sector Others
MEDIAN #JOBS VIEWED TOP COMPANIES WHERE JOBS ARE VIEWED
Google Apple
Accenture Micron Technology
Shell
Amazon Microsoft
Only considering job viewing data of Engineering professionals over the last 12 months
Work life balance & personal development are key offerings that can distinguish your company from the rest
FACTORS ENGINEERING TALENT LOOK FOR IN A CAREER
Colleagues and culture that inspire employees to do their best
Open and effective management
Investment in comprehensive and ongoing employee training
Challenging work Job security
Good work-life balanceExcellent compensation and benefits
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50%
PROPORTION OF ENGINEERING
RESPONDENTS
INDEX AGAINST OTHER SINGAPORE MEMBERS
HygieneFactors
UniqueFactors
Based on an annual survey of 300k+ LinkedIn members, in which respondents were asked to identify the 5 most important attributes when considering a job opportunity
Respondents: 4,595
Singapore’s Hospitality industry is not digitizing as fast as others
1
2
3
Look externally for opportunity and upskill current employees
A strong employer brand is crucial in attracting the talent you need
KEY TAKEAWAYS
This analysis represents the world seen through the lens of LinkedIn data. As such, it is influenced by how members choose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility
The Hospitality sector in this analysis includes companies in the following industries - Airlines/Aviation, Apparel And Fashion, Cosmetics, Events Services, Food & Beverages, Gambling & Casinos, Hospitality, Leisure, Travel & Tourism, Recreational Facilities And Services, Restaurants, Retail
Data current as of July 2018