getting smokeless tobacco out of parks west virginia 2012 emily anderson
TRANSCRIPT
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Getting Smokeless Tobacco
Out of Parks: Tobacco-Free Policies for Park Systems
Emily M. Anderson, MA
Program Director
Tobacco-Free Youth Recreation
Association for Nonsmokers – Minnesota
West Virginia Conference on Smokeless and Spit Tobacco
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Tobacco-Free Youth Recreation, a program of the Association for Nonsmokers-MN, is funded by a
Tobacco-Free Communities Grant from the Minnesota Department of Health’s Alcohol &
Tobacco and Prevention and Control Unit.
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• What is TFYR?
• Why do we focus on ALL tobacco use (smoking and smokeless)?
• How and why do we work on tobacco-free sports?
• How and why do we work on creating tobacco-free parks?
• What are our lessons learned?
Presentation Goals
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• Tobacco-Free Youth Recreation (TFYR) is statewide initiative of the Association for Nonsmokers-Minnesota (ANSR).
• TFYR's mission is to assist recreational organizations and local park systems in their efforts to create a tobacco-free environment where they can promote and model tobacco-free lifestyles.
• This is accomplished by helping these recreational organizations partner with community groups to implement a recreation-based prevention strategy.
• TFYR’s goals are to create as many tobacco-free parks and recreation areas as we can and promote tobacco-free sports and recreation.
What is TFYR?
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• The Centers for Disease Control recommends tobacco-free policies as a comprehensive youth tobacco prevention tool
• TFYR believes tobacco-free outdoor policies play an important role in this strategy
• Smoke-free policies do not fully achieve the goals outlined by CDC or help prevent the rise in smokeless tobacco use
• Smoke-free policies may encourage the use of OTPs, playing into the hand of the tobacco marketing strategies
“Tobacco Free” vs. “Smoke Free”
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Percentage of Adults Who Were Current Smokeless Tobacco Users in 2009
• 3.5% of all adults (aged 18 years and older)
• 7.0% of men
Percentage of High School Students who were Current Smokeless Tobacco Users in 2009
• 6.1% of all high school students
• 11.0% of males
Smokeless Use: Nationally
Source: CDC
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• Among adult males, West Virginia reports the highest percentage of spit tobacco use: 17.6%
• 16.7% of current smokers in West Virginia report using smokeless tobacco
• West Virginia high schools males use smokeless tobacco at a rate of 24.8%
Smokeless Use: West Virginia
Sources: 2008 WV Behavioral Rick Factor Surveillance System
2009 WV Youth Tobacco Survey
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• Increased smoking restriction in schools and public places, including bars and restaurants
• Positive image of spit tobacco use in advertising campaigns
• Introduction of new flavored smokeless products like chocolate and tropical.
• The suggestion that spit tobacco improves overall athletic performance
• Marketing of smokeless tobacco products to youth and youth athletic events
Why Is Smokeless Use Increasing?
Ramsey Tobacco Coalition (MN), 2011
Trinkets & Trash Website
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• The five largest tobacco manufacturers have spent record amounts of money on smokeless tobacco advertising and promotions:
• $547.9 million in 2008
• The two leading smokeless tobacco brands for users aged 12 years or older are—
• Skoal® (with 25% of the market share) and
• Copenhagen® (with 24% of the market share)
Marketing Smokeless
Source: CDC
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Marketing of Sports, Recreation …& Tobacco
Trinkets & Trash Website
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Marketing of Sports, Recreation …& Tobacco
Sports Illustrated: November 2009 Sporting News: December 2010
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Marketing of Sports, Recreation …& Tobacco
Sports Illustrated: November 2009
Direct Mail
2009
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• Through with Chew
• Wyoming Tobacco-Free Community Program
• www.throughwithchew.com
• My Last Dip
• Oregon Research Institute
• www.mylastdip.com
National Smokeless Tobacco Cessation Efforts
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Tobacco-Free Sports
TFYR’s Smokeless Prevention Efforts
Tobacco-Free Parks
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• Counter the tobacco industry’s targeting of sporting events
• Connect with youth and parents involved in recreational programs
• Recreational organizations are role models to youth and influential in the community
• Change community norms
• Raise awareness about the harms of tobacco use
Why Tobacco-Free Sports?
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“Strike Out Spit Tobacco” Promotion
Minnesota Twins, TC Bear Promotion, 2005
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“Tobacco-Free” Poster Promotions
Wes Walz
&
Brad Bombardir
2002
Minnesota Wild
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“Tobacco-Free” Poster Promotions
Torii Hunter
2003 & 2005
Minnesota Twins
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University of Minnesota – Twin Cities, 2007 & 2009
“Tobacco-Free” Poster Promotions
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Minnesota Thunder, 2005
World No Tobacco Day Partnership
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Minnesota Thunder, 2006
World No Tobacco Day Partnership
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Minnesota Thunder, 2009
World No Tobacco Day Partnership
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Minnesota Lynx Promotion
Lindsay Whalen
2012
World Champion Minnesota Lynx
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Minnesota Lynx PSA
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• Find athletes that are comfortable with public speaking
• Athletes can be traded with little notice. Investigate these possibilities before selecting an athlete, especially for print materials
• Reduce print materials production costs by utilizing stock photos kept by the team
• Be sure the athletes do not use ANY tobacco products
• Be sure that the athletes have good reputations, and are good citizens and role models
Lessons Learned: Sports Promotions
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• Help change social norms about tobacco use
• Exposure to secondhand smoke is harmful
• Promote positive role modeling
• Involve youth and community members in advocacy
• Reduce harmful tobacco litter
• Parks are healthy places that belong to the residents of a community
Why Tobacco-Free Parks?
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• Most MN cities have policies recommended by community park boards and voted by city councils. • These policies become part of the rules of the park system
and are enforced by signs and community awareness
• A few MN cities have adopted ordinances • Usually come with fines attached
• Policies cover city or county-owned outdoor park and recreational areas: • Parks, playgrounds, athletic fields, beaches, etc.
• Some MN policies cover only youth events
• Trend is toward “all property” policies for city and county-owned park areas
Tobacco-Free Policies in Minnesota
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Minnesota Communities
with
Tobacco-Free Parks Policies
November 2012
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Minnesota Tobacco-Free
Zoos and Animal Parks
November 2012
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Minnesota Tobacco-Free Fairgrounds
November 2012
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Tobacco-Free Park Signage
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• Playing Tobacco Free: Making Your Community Parks, Playgrounds, and Athletic Field Tobacco Free
• A comprehensive youth guide on how to advocate for policy change on the local level
• Created in 2006 after dozens of successful policy initiatives
Youth Advocacy Model
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• Hands-on project that usually gets positive results
• Youth are natural advocates since they are the regular park users
• Gain experience in local government and public speaking
• Opportunity to gain volunteer hours/improve college applications
• Help make the community healthier!
Why Youth Advocates?
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1. Assess your community
2. Create your policy request
3. Build support for your policy
4. Plan your presentation
5. Thank & Promote!
Five Steps for Success!
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Brooklyn Park, MN (Champlin Park High School)
Twin Cities Metro Area (Northern Suburbs)
Youth Advocacy Examples
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Hopkins & Minnetonka, MN
Twin Cities Metro Area (Western Suburbs)
Youth Advocacy Examples
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Youth Advocacy Media Coverage
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Orono School District Advocacy Approach
• Group from Orono High School (district comprised of 8 cities)
• Started in 2010 with the city of Orono
• Orono passed a comprehensive tobacco-free parks ordinance
• Students wanted to keep working on other cities in their school district
• Over the next two years: 6 successful policy drives!
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Orono School District Advocacy Approach
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Orono School District Advocacy Approach
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• Justifying outdoor policy work can be difficult, and it fluctuates depending on the community
• State level funding and support is needed
• More research is needed on the health effects of secondhand smoke outdoors
• A comprehensive community “buy-in” is key
• Globally, communities are working on these policies, which supports the growing trend
Lessons Learned: Big Picture
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• Community organizing is hard work!
• Community coalition members are essential
• Community politics play an important role
• Find a champion inside City Hall
• Know how the policy makers will vote
• Entire process can take from 3 to 12 months
• Policies do not always pass easily, but you can make a difference through tobacco-free parks
Lessons Learned: Details, Details…
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• Tobacco-Free Parks: A Decade of Progress
• Components of a Successful Tobacco-Free Parks Policy
• A Guide for Creating Tobacco-Free Rodeos
• A Guide for Creating Tobacco-Free Fairgrounds
• University of MN Tobacco-Free Parks and Recreation Study
• Tobacco-Free Parks and Recreation Brochure
• Minnesota Lynx Poster samples
Resources
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Emily M. Anderson, Program Director
Tobacco-Free Youth Recreation
2395 University Avenue West, Suite #310
Saint Paul, MN 55114
651-646-3005
TobaccoFreeParks.org
Contact Us!