getting social media right - #nsbaconf
TRANSCRIPT
R.I.G.H.T
Getting
Presented By Angela Maiers @angelaMaiers
Passion Driven Experiences
SOCIALcentered
talk
passion
people
customized
connectionsconversations
powernetwork
realtime COMMUNITY
WE
US
NOWnew
unityfreedom
COLLECTIVE
likelove
freedomreal
We ARE the web
RIGHT
ealintegrated
enerous
onor
ells OUR story
Real
“IRL”
THIS IS ME!
Angela Maiers
THIS IS WHAT I BELIEVE
THIS IS MY MISSION
aka My Job, My Passion, My Calling
www.angelamaiers.com
@angelamaiers
angelamaiers
THIS IS ME!
EVERYWHERE
Text
Welcome to the Community!
TWO -WAY CONVERSTATIONS
REAL
D
Integrated
INTEGRATEINTEGRATEINTEGRATE
ANNOUNCEMENTS
NEWSLETTERSREPORTS
CONFERENCESEVENTS
EMERGENCIESCANCELATIONS
EMAILS UPDATES
REMINDERS
Global Marketing• Confidential • 11/28/1234
There’s and APP for That!
Global Marketing• Confidential • 11/28/1235
WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/
AMPLIFY?
? ? ?
1.
2.
3.
EmergencyNotification
Parent Event
PARENTS PHONE TREE
PARENTSTeachers
FlyersEmailsW.O.M
???
CUSTOMIZED ALERTS and MESSAGES
• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support academics. Yes - No
• I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications.
• I mostly access the Internet for school communications on my:
• Home computer • Work computer • Mobile device • Other (please specify) _______
What tools does your community have access to?
via Joe Mazda
Generous
In Social Media...
You GIVE before
You GET
SHARING GREAT CONTENTBLOGS
ARTICLESPICTURES
VIDEOSTUTORIALS
TIPS
YOU MUST
HEARME
HELP ME.TO
70 - 20 - 10
Targeted Tweeting
Honors
Give Them A Front Row Seat To Their Own Brilliance
lwaysABe
C apturing
Are you prepared to AMPLIFY
the AWESOME?
�63
Tells“OUR” Story
ARE A
BRAND
STORY = YOUR BRAND
IF YOU DON’T TELL YOUR STORY
SOMEONE ELSE WILL!
Global Marketing• Confidential • 11/28/12
The Listening Stage–What are people saying about your brand?–What are the popular topics about your brand?–Who are the advocates, detractors and influencers in your community/industry?
–Where are the conversations happening?
67
Use Twitter’s search function & other tools to find keywords in hashtags, handles and
bios relevant to topic, company and event
Command Center Basics
Google Alert
TwitterSearch
Social Mention
Global Marketing• Confidential • 11/28/1269
Establishment of Command Center
Twitter.com/Search Google.com/Alerts Socialmention.com
How Does Your Brand Sound?
Hear?
See?
Feel?
Do?
#washingtonhighs
pirit.
#EGHSMATTE
RS
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�85
�86
RIGHT
ealintegrated
onor
ells OUR story
enerous
SOCIAL: RIGHT
online: resourcesangelamaiers.com
Two Way ToolsOne Way Tools
#TMSHawkChat
14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Creating Facebook Groups for Students
Re:sources
Re:sources
• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Education
• 20 Reasons Why You Should Be Using Google Plus
Re:sources
7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 Powerful Twitter Tools for Teacher's Professional Development
Re:sources
Go To:
@tonyvincent
@angelamaiers
your:network
#edchat#supchat
Cybraryman: Hashtags