getting started on razoo_the big share
TRANSCRIPT
Razoo Training for The Big ShareDecember 19, 2014
@Razoo Razoo Giving
SEND US YOUR QUESTIONS!
Razoo is crowdfunding for causes.Together, we can lift the world.
30%OF CROWDFUNDING
DONATIONS GO TO SOCIAL CAUSES
PERFORMINGARTS
19%ENVIRONMENT6%
NEW PRODUCTS & BUSINESS
17%OTHER
28%
MORE THAN 1 MILLION FUNDRAISING CAMPAIGNS ARE CROWDFUNDED ANNUALLY
$7000THE AVERAGE SUCCESSFUL CAMPAIGN (OF ANY TYPE)
MORE THAN 1 MILLION FUNDRAISING CAMPAIGNS ARE CROWDFUNDED ANNUALLY
Why Crowdfunding?
Why Crowdfunding?
New Donor Acquisition
Social Networking
Community Engagement
Why Crowdfunding?
New Donor Acquisition
• Higher Value Donors: A first-time donor is invested in you and has a higher value over a lifetime.
Why Crowdfunding?
Social Networking
• Build Your Brand: Through your social channels, you and your supporters will start a conversation about your cause or project. And that will grow your brand.
• Grow Your Audience
Why Crowdfunding?
Community Engagement
• Identify Your Ambassadors: Find out who are your most passionate followers.
• Activate Your Ambassadors: Give them the opportunity to make a deeper connection with your cause.Empower Your Ambassadors: They can connect others in their network with your cause through their own story.
Create Your Page
Create Your Page
Be sure that you are always using and directing people toward: thebigshare.razoo.com/story/Center-For-Resilient-Cities
thebigshare.razoo.com razoo.com
A Quick Brand Lesson
Create Your Page
• A short form will grant you access to your Razoo nonprofit page.
Claim Org1
Create Your Page
Fundraiser Name
Image/Video Gallery
Social Sharing
Fundraiser Summary & Story
Donation Goals
Donation Levels
Admin Panel
Admin Panel
Create Your Page
• Tell the story of how your nonprofit meets needs in your community
• Edit and update text in the Edit tab of your page.
Tell Your Story2
• Highlight the value of a donor’s investment with suggested donation amounts
• Use descriptors that tell a donor what their money will be used for after the event
Set Your Goals3
Create Your Page
• Show your nonprofit at work with images and video
• Use captions to further tell your story
• Upload videos from YouTube or Vimeo
• Select an Image to be your thumbnail
Images & Video4
Create Your Page
• Thank your donors twice as often as you ask them
• Upload a Thank You Video for a personal touch
• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement
Thank Donors5
Create Your Page
• Spread the word via Social media on the “share” tab
• Ask supports reach out their inner circle of social media friends to support you on the day
• Use QR Codes at live events
Share6
Create Your Page
• An email notification is sent to your user account email when a donation is made
• Click on the “Donations” tab to view donor information and download the report
• Donations are disbursed on the 10th of each month
Donations7
Create Your Page
• Display a dollar-for-dollar matching grant on your page
• The match does not need to be verified through Razoo
• The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made
Matching Grant8
Create Your Page
Empower Your Ambassadors
• Utilize your most engaged supporters to fundraise for you
• Profile your database to identify most engaged by interactions and social media
• Equip ambassadors with the tools and a strategy to promote
• Allow them to tell THEIR story about your organization to engage their networks
Empower Your Ambassadors
• Anyone can fundraise on your behalf, they just need to create a user account
Empower Your Ambassadors
• Your Ambassadors will have an admin panel to edit their page similar to yours
• Contact information at bottom refers to the nonprofit
Empower Your Ambassadors
Scheduled Donations
• Start Accepting Scheduled Donations TODAY!
• The donor will need to create a user account
• All scheduled donations will be viewable to the nonprofit through your admin panel, in the donations tab under “Pending Donations”
• All donations will be processed at midnight CST on Giving Day, and donors will receive a receipt at that time
Scheduled Donations
Take your fundraiser from good to great with Razoo’s tools.
Crowdfunding Tips
Crowdfunding Tips
• Create a communication plan, draft templates • Recruit others to amplify your message
• Media Sponsors • Business Partners
• Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video
Communication
Crowdfunding Tips
• Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network
• Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on
mobile.
On the Giving Day
Crowdfunding Tips
• Thank in real-time • Use social media for shout outs • Send follow-up e-mails
• Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls
• Long-term • Provide ways for them to receive updates • Let them know the end results
Thank Your Donors
Crowdfunding Tips
• Try something new, experiment • Have an internal competition • Active Your Volunteer Base • Get Your Board members involved
• Fundraise with your personality • Connect online and offline with the actual
work you do
Be Creative
Crowdfunding Tips
• Online Fundraising does not replace traditional fundraising, it expands impact and donor base.
• It is not one size fits all: some strategies may work for your NPO, others not so much.
• It is not an over-night success story: commit the time needed to your online campaign.
Keeping It Real
• A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.
• You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!
Crowdfunding Tips
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
Our Top 5 Tips
